Ірина

IRYNA BAHATSKA
M a r k e ti n g M a n a g e r | R e m o t e

Experience

Phone Telegram Lead Generation Specialist 01.2021 - 03.2024
[відкрити контакти](див. вище в блоці «контактна інформація») @irin_shvc VALMAX | Part-time
Email Identified and qualified potential B2B clients on Upwork for web design,
[відкрити контакти](див. вище в блоці «контактна інформація»)
branding, and development services.
Conducted outbound prospect research based on the Ideal Customer Profile
(ICP).
Created personalized proposals and cover letters tailored to each client's
Skills requirements.
Qualified leads, analyzed project requirements, and matched them with
Marketing relevant portfolio cases.
• Marketing Strategy Maintained CRM records and tracked the full lead pipeline.
• Content Marketing
• Inbound Marketing Junior Marketing Manager 07.2023 - 02.2024
• SEO
Armar Solutions | Full time
• Lead Generation
• Market Research Conducted market and target audience research to identify customer needs
and market opportunities.
• Competitor Analysis
Developed customer personas (ICP) and participated in defining unique value
• Marketing Analytics
propositions (UVP).
Contributed to product positioning, go-to-market strategies, and sales launch
Tools planning.
Created content plans based on communication strategies across digital
• GA4 channels.
• Google Search Console Wrote marketing copy aligned with brand tone of voice (ToV).
• Looker Studio Managed clients' social media accounts according to the content strategy.
• Ahrefs Performed competitor analysis and social media audits, providing actionable
• Semrush recommendations to improve performance.
• Google Workspace Prepared creative briefs for designers and copywriters, coordinating cross-
• Microsoft Office functional collaboration.
• Notion Assisted in the production of marketing content (photo and video)
• Figma Designed social media visual concepts to strengthen brand identity.
• Canva Prepared marketing presentations and supported internal and client
• Slack communications.
• ClickUp 03.2024 - 02.2026
Marketing Manager
Education VALMAX | Full time
Built and led the marketing department from scratch, establishing processes
Bachelor of International Law and workflows.
09.2018-
International Humanitarian Managed end-to-end marketing operations including planning, execution,
07.2022
University optimization, and performance tracking.
Led marketing team and coordinated freelancers (designers, copywriters,
Master of Law researchers), ensuring timely delivery of tasks and quality output.
Yaroslav Mudryi National 09.2022 - Developed and executed content strategy across LinkedIn (company and
Law University 12.2023 founders), blog, and social media channels.
Owned Upwork growth strategy, including profile positioning, lead
generation, proposal strategy, and conversion optimization.
Additional education:
Scaled company presence on design and B2B platforms (Dribbble, Behance,
Strategic Marketing Clutch, DesignRush, GoodFirms), improving visibility and inbound lead flow.
Projector Institute 2023 Conducted market research, competitor analysis, and industry trend analysis
to support positioning and marketing strategy.
Product Marketing Prepared creative briefs for designers and coordinated marketing assets
2024
Projector Institute production (case studies, portfolios, campaign materials).
Supported brand visibility through SEO, content distribution, and platform-
based marketing (marketplaces, awards, directories).
Languages Introduced experimentation mindset by testing new channels, tools, and AI-
driven workflows to improve efficiency and scalability.
English B1-B2