Dmytro Ветеран

DMYTRO UTKIN
COO | Operational Transformation
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Kyiv, Ukraine | Remote / Hybrid | International

Summary
CEO / COO with 10+ years of experience building and scaling technology-driven businesses across
eCommerce, SaaS, and AI-enabled digital products. Experienced in leading operational
transformation, launching new business units, and designing scalable organizations that accelerate
growth. Bridges business strategy with technology, AI automation, ERP implementation, and
data-driven decision-making to improve operational performance and enable sustainable growth.

Career Highlights

● Scaled Amazon Canada revenue from $300K to $2.2M.
● Reduced product launch cycle by 55%. Saved $200K annually through product redesign.
● Built multiple businesses from 0→1 across US and EU markets.
● Led international operational transformation initiatives across eCommerce and SaaS companies.

Technology & Business Tools

AI Automation • ERP (Odoo) • Amazon Seller/Vendor Central • Executive Dashboards • Power BI •
Process Mapping • SOP Design • EOS implementation

Experience
Vertycal Agency (Feb 2026 – Apr 2026) | Fractional CEO
Led operational transformation of a digital agency, aligning business strategy, sales, finance, and AI
initiatives to prepare the company for international growth.

● Developed short- and mid-term business strategy and execution roadmap.
● Launched a new international business direction within the first month.
● Introduced financial planning, budgeting, dashboards, and management reporting together with the
CFO.
● Built operational processes, hired the Head of Sales, and introduced leadership coaching to
improve management effectiveness.

Mamma Mia Covers, FL, USA (Oct 2025 – Feb 2026) | Fractional COO / Head of R&D
Led operational redesign of product development for a US consumer brand, aligning R&D,
Customer Support, Marketing, Operations, and Supply Chain around a unified product strategy.

● Designed a 5-year company strategy with an operational roadmap.
● Rebuilt product development workflow, reducing time-to-market from 9 to 4 months.
● Introduced innovation and product discovery processes that resulted in a new flagship product and
reduced product return rate by nearly 50%.
● Built internal learning programs around marketing, creativity, and innovation to increase
cross-functional collaboration.
 eCom Ventures (Feb 2024 – Dec 2024) | COO
Built a US eCommerce business from zero to operational profitability, leading operations,
technology implementation, supply chain, finance, and business systems.

● Led the company from 0→1, reaching operational break-even four months ahead of plan.
● Built end-to-end operating model covering procurement, logistics, warehouse operations, customer
support, analytics, and finance.
● Implemented ERP (Odoo), analytics infrastructure, financial integrations, and executive
dashboards.
● Prepared operational foundation for future acquisition through scalable processes and governance.

Mellanni Fine Linens, NJ, USA (Dec 2021 – Jan 2024) | Business Operations Manager
Owned P&L and business growth for Amazon Canada while leading expansion into European
markets.

● Grew annual revenue from approximately $300K to $2.2M within two years.
● Managed $200K+ annual marketing budget while maintaining ACOS below 20%.
● Designed logistics and inventory management models specifically for the Canadian market.
● Increased conversion rate by 30% through website optimization, product content redesign, and
customer experience improvements.
● Built operational dashboards for inventory, profitability, and business performance.

Petcube CA, USA (Oct 2020 – Mar 2021) | Business Development Manager
Led launch strategy for a new consumer electronics product across Amazon US, Walmart, and
Chewy.

● Achieved Best Seller position within three months while maintaining profitability.
● Increased Walmart sales fourfold and expanded distribution to Chewy marketplace.
● Optimized reporting processes, reducing annual operating costs by $22K.

Nobles Consulting Group (2016-2020) | Operations & Growth Consulting

● Built and launched multiple Amazon brands across the US market, leading product sourcing, supply
chain, marketing, operations, and P&L management.
● Trained 1,500+ professionals on Amazon business development and built sales teams that
generated $400K+ in revenue.
● Consulted SMBs entering US and EU markets, designing operating processes, hiring
cross-functional teams, and launching 4 end-to-end eCommerce businesses.
● Developed scalable operating models, SOPs, performance metrics, and organizational structures
that became the foundation for future executive leadership roles.

Education
MBA, Kyiv School of Economic / 2026, Master of Business
Administration for Executives

NTUU “Kyiv Polytechnic Institute” / 2008, Radio engineering
Department, Specialist