Вікторія

VIKTORIIA VERBOVETSKA
B2B Marketing Specialist | SaaS & Fintech | Funnel, Lead Gen, Marketing Ops
Open to relocation • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • Lviv, Ukraine

PROFESSIONAL SUMMARY

B2B marketer who treats acquisition as a system, not a set of separate tasks. At Luxcore (B2B fintech, EU & UAE markets) I own the
full path from positioning to pipeline: content strategy, an automated quiz as the lead-capture mechanism, Pipedrive CRM with
lead scoring and source attribution, and a monthly review of what worked and what changes next. Before that, 4+ years growing
organic audiences from zero — including an economics media brand to 25,000 followers and 3–4M monthly views with no paid
budget. Hands-on, fast with new tools, and used to working from analytics rather than assumptions. Journalism & PR degree plus a
design background, so I can ship the creative as well as the strategy.

PROFESSIONAL EXPERIENCE

B2B Marketing & Growth Specialist — Luxcore (B2B Fintech) 2026 – Present
High-ticket B2B product, EU & UAE markets, zero paid budget.
– Built the acquisition system end-to-end — positioning, content strategy, lead capture and CRM — for a product with a 3–6
month sales cycle and a €450K average deal value.
– Designed a 3-funnel customer journey mapped to buyer intent (ready-made / custom build / research stage), each with its
own entry point, content and nurture path.
– Launched an automated compliance quiz as the central lead-capture mechanism — it qualifies and scores prospects before
any human time is spent and pushes a structured profile into Pipedrive.
– Mapped the buying committee (four roles: economic buyer, compliance verifier, internal champion, referral partner) and
rebuilt messaging so each role gets its own format, angle and proof.
– Set up the conversion analytics infrastructure — UTM tracking on every content link, a source-attribution field in the CRM,
and monthly funnel reporting tied to inbound leads rather than clicks.
– Owned LinkedIn strategy and execution — five content pillars, editorial calendar, batch production. Founder posts hold a 4–
6% engagement rate against a 2–3% B2B benchmark; top post reached 88 reactions.
– Ran competitor and SEO analysis across EU jurisdictions (Lithuania, Netherlands, Malta, Luxembourg, Cyprus) to identify
content and search growth points.
– Built a reactive content pipeline (publish within 4 hours of regulatory news) that produced the first inbound journalist
engagement — 3 journalists after a single post.
PR & Personal Brand Manager / Press Secretary — Volodymyr Popereshnyuk, Co-founder of Nova Post 2022 – 2025
– Grew a media brand from zero to 25,000 followers and 3–4M monthly views — fully organic, no ad spend — owning content
strategy, format testing and visual identity.
– Ran continuous hypothesis and format testing across platforms, reading performance data weekly and scaling only what
converted attention into retention.
– Built and led a 5-person team (economists, designer, SMM coordinator, data analyst, contributing writers), delegating
production while holding strategic control.
– Set up internal process and comms infrastructure — a CRM for team coordination, recurring digests, and documented
workflows for contributing teams.
– Acted as press secretary: press releases, direct relationships with editors and journalists, secured and coordinated media
publications.
Art Director & Content Lead — Kotonomika, Educational YouTube Channel Aug 2025 – 2026
– Grew the channel organically to 10,000 subscribers (videos up to ~100K views) and produced a TikTok series reaching 100K–
1M views per video through platform-specific format strategy.
Graphic Designer & Visual Communicator — Independent Contractor 2018 – 2025
– Brand identity, design systems and marketing content for B2B and personal-brand clients; Figma and Adobe Creative Suite,
with AI tools to speed up production.

EDUCATION

Bachelor's Degree in Journalism and PR Communications — Lviv Polytechnic National University Graduated 2026
– Focus: brand communications, media relations, content planning. Thesis on the Namelaka brand’s PR.

CORE SKILLS

B2B Marketing: Marketing funnel & customer journey design, Lead generation, Lead qualification & scoring, Positioning &
messaging architecture, Buying-committee mapping, Competitor analysis

Marketing Ops & Automation: Pipedrive CRM, Quiz-based lead capture, Nurture sequences, UTM & source attribution, AI-assisted
content workflows
Analytics: Funnel & conversion reporting, Hypothesis testing, Content performance analysis, SEO and keyword research
Content & Channels: Cross-format copywriting (EN / UA), Content strategy & editorial calendars, LinkedIn, Telegram, YouTube,
TikTok, Instagram, Facebook
Tools: Pipedrive, Notion, Google Workspace, LinkedIn Sales Navigator, Figma, Adobe Creative Suite
Interests: Fintech, AdTech, blockchain and emerging technologies
Languages: Ukrainian (Native), English (Upper-Intermediate / B2, strong written)