Leonid

Leon Ilin
Performance Marketing Specialist · Google Ads Certified · User Acquisition
[відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація») · credential.net/profile/leonilin · Remote / Open to
Relocation (EU)

PROFILE
Google Ads–certified performance marketing specialist (Search, Performance Max, Shopping, Display, Measurement)
with 17+ months of hands-on paid-acquisition experience and an analytical foundation as an IFRS-trained auditor. Runs
Google Ads campaigns end to end in high-compliance, performance-driven environments across Tier 1–3 markets —
account structure, creatives, funnels, budgets, and optimisation toward CPA/ROAS. Strong with data and reporting, fast
to learn new platforms, and comfortable in fast-paced remote teams. Open to remote performance-marketing and
user-acquisition roles across the EU.

CERTIFICATIONS
Google Ads — Search Certification · Skillshop, 2026
Google Ads — AI-Powered Performance (Performance Max) Certification · Skillshop, 2026
Google Ads — AI-Powered Shopping Ads Certification · Skillshop, 2026
Google Ads — Display Certification · Skillshop, 2026
Google Ads — Measurement Certification · Skillshop, 2026
Verifiable at credential.net/profile/leonilin

CORE SKILLS
– Google Ads — Search, PMax, Shopping, Display, Demand Gen
– Conversion tracking & measurement (GA4-aligned)
– Campaign architecture & account structure – Performance reporting & data analysis
– Bidding strategies (tCPA, tROAS, Max Conversions) – Excel / Google Sheets / Looker Studio
– Audience targeting & custom segments – Traffic-quality monitoring (Keitaro)
– Ad copywriting & creative coordination – Partnership & stakeholder management
Tools: Google Ads · GA4 · Keitaro · Excel · Google Sheets · Looker Studio · Canva

PROFESSIONAL EXPERIENCE
Performance Marketing Specialist (Media Buyer) | Confidential — Remote
December 2024 – April 2026 · 17 months · Combined across consecutive roles in the same function

– Planned and executed Google Ads Demand Gen campaigns across multiple GEOs, managing the full cycle: account setup,
campaign structure, creative assets, audience configuration, and budget allocation.
– Managed monthly ad budgets of $5,000–$30,000, optimising toward acquisition KPIs (CPA/ROAS).
– Built and iterated on campaign funnels — landing-page logic, creative briefs, and ad copy tailored to offer mechanics and
GEO-specific audiences.
– Monitored traffic quality, delivery, and campaign health using Keitaro and internal dashboards.
– Operated across Tier 1–3 markets in parallel, adapting creatives and targeting to regional audience behaviour.
– Collaborated with creative, technical, and compliance teams to keep campaigns running cleanly.
Partnerships & Business Development Manager | Confidential — Remote
June 2023 – November 2024 · 18 months

– Managed relationships with advertisers and traffic partners across Tier 1–3 markets, handling daily communication on caps,
payments, and delivery.
– Negotiated commercial terms for partnerships and resolved operational issues and escalations.
– Monitored funnel performance and traffic quality, coordinating with media-buying teams to flag and act on issues.
– Onboarded new partners and contributed to the business-development pipeline.
Back Office Manager | Confidential — Kyiv
August 2022 – June 2023 · 11 months

– Oversaw day-to-day operations for sales and retention teams — workflows, payment procedures, and case resolution.
– Produced operational and performance reports for management.
– Acted as a coordination point between internal teams and external partners on workflows and execution.
Sales Manager | Multiple Companies — Kyiv
January 2022 – July 2022 · 7 months

– Handled client communication, objection handling, and daily sales-pipeline operations.
 Auditor | BDO Ukraine — Kyiv
September 2019 – December 2021 · 2+ years
– Prepared IFRS-compliant financial reports and disclosures for corporate clients.
– Conducted inventory counts and supported audit procedures across client engagements.
– Built the analytical and structured-reporting habits applied throughout subsequent roles.
EDUCATION
Bachelor of Accounting, Audit & Taxation · Kyiv National Economic University, 2019–2021
Junior Specialist — Accounting & Taxation · Kyiv State College of Tourism & Hospitality, 2016–2019

LANGUAGES
English — Upper-Intermediate / B2 Ukrainian — Native Russian — Native

GAMING BACKGROUND
Longtime PC gamer with 120+ games on Steam — competitive multiplayer (Counter-Strike 2, Dota 2, Rocket League),
survival/co-op (Valheim, Enshrouded, DayZ), and Warhammer 40,000 titles. Genuine understanding of PC gaming
culture, player-acquisition funnels, and what resonates with core gaming audiences.

Performance metrics not disclosed due to NDA and confidentiality obligations.