Особисті дані приховані

Polina Batalova

Email: [відкрити контакти](див. вище в блоці «контактна інформація»)

Tel. : [відкрити контакти](див. вище в блоці «контактна інформація»)

About Me

A commercial and digital marketing specialist with hands-on experience in e-commerce sales
operations, digital campaign management, key account support, and performance marketing. I
have experience managing the full commercial cycle in e-commerce - from managing SKUs and
price lists, processing orders, monitoring promotional prices, communicating with customers,
and coordinating shipments to maintaining commercial documentation, monthly payment
closings, post-compensation, bonus payments, budget control, reporting, and process
optimization.

Previously, I worked on digital marketing activities across Google Ads, Meta Ads, email
marketing, social media, and website promotion, including campaign planning, KPI definition,
budget allocation, A/B testing, analytics, and performance optimization. Through audience and
campaign optimization, I reduced CPC by 8%.

I have strong skills in working with Microsoft Excel, CRM/enterprise systems, large datasets,
financial reporting, cross-functional coordination, and client communication. I combine analytical
thinking with an understanding of digital channels and business processes, and I am eager to
grow in the areas of e-commerce, Key Account Management, Sales Operations, and Business
Development.

Languages
• English B2
• Spanish А2
• Ukrainian native

Education

• National University of Kyiv-Mohyla Academy — 2023–2025 Bachelor’s Degree (3rd year,
part-time study)
• Wizeclub Online Course “SMM Management” — July–August 2024
• Wizeclub Online Course “UI/UX Design” — September–November 2024
• Secondary School No. 186, Kyiv — 2011–2021 Complete Secondary Education
Work Experience
February 2026 – Present

Junior E-commerce Sales Specialist — Nestlé Ukraine

Summary: Junior e-commerce sales specialist with experience managing the full commercial
cycle in the e-commerce channel—from managing SKUs and price lists, processing orders,
monitoring promotional prices, and communicating with customers to coordinating shipments,
maintaining commercial documentation, monthly payment closings, budget monitoring, report
preparation, and process optimization. I have experience working with online retailers,
distributors, CRM/enterprise systems, and large volumes of commercial data in Microsoft Excel.
I have a strong understanding of e-commerce sales operations, price updates, promotional
activities, post-compensation, cross-functional collaboration, and commercial reporting within an
international FMCG company.

Responsibilities:

• Managing the e-commerce sales cycle, including updating product data, maintaining price
lists, processing orders, implementing promotional campaigns, coordinating shipments,
monitoring payments, resolving refunds, and preparing reports.
• Ensuring commercial data is up to date: updating price lists, adding and verifying new SKUs,
monitoring obsolete inventory items, monitoring promotional prices, and verifying the
accuracy of customer data.
• Supporting the order-to-delivery process: verifying order data, coordinating requests with
Customer Service and Supply Chain, confirming product availability, and ensuring timely
deliveries.
• Working with large sets of commercial data in Microsoft Excel, including SKU lists, price
files, orders, promotional terms, rebates, sales, budgets, and payment statuses, using
formulas, filters, pivot tables, lookup functions, and data validation.
• Maintaining and monitoring commercial documentation for clients: preparing, verifying, and
tracking documents related to promotional activities, post-rebates, bonus payments,
marketing activities, and agreed-upon commercial terms.
• Overseeing the monthly closing of client payments: verifying amounts payable, monitoring
post-compensation, tracking bonus payments, coordinating approvals with the Finance and
Sales teams, and ensuring the timely settlement of financial obligations.
• Participate in planning and allocating monthly/quarterly budgets for e-commerce clients:
analyze planned promotional activities, verify available budgets, monitor budget utilization,
and ensure expenses are accurately reflected in internal reports.
• Use CRM and internal corporate systems to manage client information, track orders and
commercial data, update product and pricing information, and maintain transparent
communication between clients, distributors, and internal teams.
• Supporting the implementation of promotional and marketing activities in the e-commerce
channel: verifying promotional terms, ensuring promotional prices are up to date, preparing
 necessary data, and coordinating the launch of activities with Sales, Marketing, Finance,
and external partners.
• Communicating with e-retailers and distributors regarding orders, price updates, product
availability, promotional terms, documentation, payment status, and operational inquiries.
• Identifying gaps in current processes, including obsolete SKUs, outdated items in price lists,
incorrect promotional prices, delays in payment approvals, and unstructured budget
management; participating in the improvement of data structures and internal workflows.

August 2024 – September 2025

Digital Marketer — RSK “Universal” LLC

Summary: Digital marketing specialist with experience managing the full cycle of digital
marketing activities—from developing content and campaign strategies, creating offers, and
defining key performance indicators (KPIs), budget planning, and launching advertising
campaigns in the media, to performance analysis, A/B testing, sales funnel optimization, and
reporting. I have experience working with Google Ads, Meta Ads, TikTok, email marketing,
social media, content management systems (CMS), and website promotion. I have experience
managing paid campaigns with a monthly budget of over $5,000, developing omnichannel
communication strategies, optimizing PPC performance, and improving campaign effectiveness
through data-driven decisions.

Responsibilities:

• Planned and executed monthly marketing campaigns across Google Ads, Meta Ads, email
marketing, and the website; defined goals, KPIs, and budgets, prepared offers and briefs,
coordinated creative production, and monitored performance based on CPC, CPA, and
conversion metrics.
• Analysed campaign performance and prepared regular reports using advertising platforms
and web analytics; conducted A/B testing of creatives, audiences, and offers to optimise
costs and improve results.
• Developed content strategies and monthly content plans for the website, email, and social
media; created technical and creative briefs for designers and copywriters and ensured
alignment with marketing goals.
• Implemented an omnichannel approach by integrating advertising, website, email, and
social media into a unified system, improving customer experience and campaign
effectiveness.
• Set up, launched, and optimised Google Ads and Meta Ads campaigns; worked with
audience segmentation, tested creatives and formats, and improved performance, resulting
in an 8% CPC reduction and higher conversion quality.
• Managed website content via CMS: updated content, adapted pages for campaigns and
promotions, and checked display accuracy, links, and basic technical parameters.
• Executed email marketing campaigns: created and launched newsletters, segmented
contact databases, and participated in building automated sales funnels and communication
scenarios.
• Conducted competitor and trend analysis by monitoring competitor activities, offers, visual
styles, and positioning to develop recommendations for campaigns and content.
• Initiated and managed promotional activities, including seasonal sales, special projects, and
partner collaborations, combining strategic planning with operational execution.

April 2024 – August 2024

SMM Manager — Your_candy_ua Store

Summary: SMM specialist combining marketing and operational responsibilities. Managed
content creation, communication with followers and customers, and coordination with designers,
photographers, and marketers. In parallel, controlled operational processes, including order
schedules, material and packaging procurement, delivery coordination, and deadline
management, ensuring alignment between marketing communications and business operations.

Responsibilities:

• Planned and implemented digital activities on Facebook, Instagram, and TikTok by
developing content plans and promotion strategies aligned with marketing objectives.
• Created and adapted content for various formats, including posts, stories, and promotional
materials; worked with visual content (images and videos) and prepared materials for
publication.
• Set up and supported targeted advertising campaigns on social media platforms,
participating in creative preparation, campaign launches, and basic optimisation based on
key metrics.
• Analysed content and advertising performance by tracking reach, engagement, and clicks
and adjusted strategies accordingly.
• Managed communication with followers and customers by responding to comments and
direct messages and maintaining a positive brand image.
• Coordinated with contractors and internal teams, including designers, photographers, and
marketers, to ensure consistent visual style and content quality.
• Oversaw operational processes, monitored order fulfillment schedules, coordinated material
and packaging procurement, arranged deliveries, and ensured deadlines were met.

August 2023 – February 2024

Own Business — Custom Cake Sales

Summary: Entrepreneur with hands-on experience launching and developing a D2C project in
the custom products segment. Conducted market, target audience, and competitor analysis,
developed a unique value proposition, and built a promotion strategy. Managed content
marketing and paid promotion on Instagram, launched and optimised Meta Ads campaigns, and
tracked reach, engagement, followers, and sales. Worked end-to-end with customers, from
acquisition and communication to CRM management and advertising budget control.

Responsibilities:

• Conducted comprehensive market research, identified target audiences, competitors, and
trends, and developed a unique value proposition and promotion strategy.
• Developed an Instagram content strategy, created content plans, distributed formats (posts,
stories, reels), and designed content rubrics aligned with sales goals.
• Set up and analysed targeted advertising campaigns in Meta Ads.
• Tracked page analytics monthly, including reach, engagement, follower growth, and sales
from social media, and adjusted strategy based on insights.
• Communicated with customers by handling orders, approving designs, and providing
consultations.
• Built and maintained a customer database and worked with CRM tools.
• Managed the advertising budget.