Ксения

Kseniya Sokolova
/ DIGITAL MARKETER | ETSY
ADMINISTRATION SPECIALIST

Skills About me

Experience in performance digital Digital marketer with experience in Etsy shop
marketing management, Etsy SEO, Etsy Ads, Google Ads. I have
Strong Analytics skills practical experience in creating and running an Etsy store
Good communications skills from scratch: store setup, listing preparation, SEO
Ability to deliver results quickly optimization, advertising, competitor analysis, and daily
store administration.

Contacts Work experience

[відкрити контакти](див. вище в блоці «контактна інформація») Self Employed
t.me/KSENIYA_SOKOLOVA The Hague, Netherlands. | may 2025 - now

[відкрити контакти](див. вище в блоці «контактна інформація») Launched my own projects.
sokolova2526/
The Hague, Netherlands
Etsy Administration Specialist -part-time
The Hague, Netherlands. | may 2024 - may 2025

Created and administered Etsy shop from scratch:
store setup, product listings, shop sections, pricing,
promotions and daily administration.
Languages
Prepared and optimized product titles, descriptions,
tags and visuals to improve product visibility and
conversions.
Russian, Ukarinian: Managed Etsy Ads: launching ads, controlling budget,
Native. analyzing views, clicks, sales and listing performance.
Used eRank.com and Marmalead.com for keyword
English: research, SEO checks, competitor analysis and listing
Middle level (A2-B1) optimization.

Growth Marketing Manager, Lab24.com.ua

Kyiv, Ukraine | jan 2022- october 2022

Supported growth marketing activities, user
acquisition and marketing experiments.
Analyzed performance campaigns and prepared
practical recommendations to improve results.
Collaboration with Instagram influencers

Career Break - Full-time Parenting

Kyiv, Ukraine | jan 2019 - jan 2022

PPC Specialist, CUSC Immigration part-time

Kyiv, Ukraine | jan 2016 - jan 2019

Performance advertising campaigns in Google.Ads and
Yandex.Direct for 3 websites and 2 landing pages.
Result: 350% increase in applications.
Working with budgets of $5,000+/month
Targeting: CIS, Israel, Canada, Europe.

PPC Specialist, volia.ua part-time

Kyiv, Ukraine | dec 2015 - jun 2016

Google Ads restructuring, new semantics, optimization.
Google Search, GDN, GSP, RLSA, Remarketing, A/B
testing, AdWords Scripts, Automation Rules.

PPC Specialist, rabota_ua full-time

Kyiv, Ukraine | mar 2015 - dec 2016

Performance advertising campaigns in Google.Ads and
Yandex.Direct for 3 websites and 2 landing pages.
Result: 350% increase in applications.
Working with budgets of $5,000+/month
Targeting: CIS, Israel, Canada, Europe.

PPC Specialist, kasta.ua full-time

Kyiv, Ukraine | sep 2013 - aug 2014

Attracting 30,000-50,000 registrations per month.
Google Search, GDN, GSP, Remarketing, RLSA,
AdWords Scripts, Automation Rules, Google Analytics,
Google Spreadsheets, A/B testing.
Cohort analysis and segmentation. ROI and LTV
calculations.
Working with budgets of $30,000+/month

Educations
National mining university, Dnipro, Ukraine
Specialist, Software Engineer (2003-2008)

MASC School
Marketing Automation and AI course | jan 2025 - may 2025

PA Course from Serhiy Yaremenko
Product Analytics course april 2023- june 2023