Anna

Lokhman Anna
Details
Kyiv, Ukraine,
Profile [відкрити контакти](див. вище в блоці «контактна інформація»)
Creative, devoted alumnus with strong analytical abilities. Strong [відкрити контакти](див. вище в блоці «контактна інформація»)
organizational skills and a track record of successfully overseeing several
Nationality
volunteer initiatives and academic assignments. A dedicated and well-
Ukrainian
rounded professional with a strong commitment to continuous learning and
development. Known for being a reliable team player with excellent
communication and interpersonal skills. Proven ability to collaborate Skills
effectively with diverse teams to achieve common goals. Adept at managing Teamwork
multiple tasks and projects, demonstrating exceptional organizational and Microsoft Office
problem-solving abilities. I am eager to leverage my education and
Microsoft Excel
professional skills to contribute to a dynamic organization and drive positive
results. Leadership
Customer Service
Employment History Fast Learner
Product marketing manager at "Cersanit Ukraine", Kyiv Communication Skills
May 2025 — Present

Key responsibilities:
Hobbies
• Product range management: Developing and optimising the product range Professional ballroom dancer
matrix for the retail network (offline) and e-commerce (online), ensuring Skiing and snowboarding, Court
maximum coverage of demand. tennis, Hand-made

• Analytics and insights: In-depth analysis of sales (ABC/XYZ), stock turnover,
Languages
inventory levels and market trends, benchmark. I turn data into insights,
understanding what our customers really want. Ukrainian

• Pricing and Margin Management: Developing and implementing pricing Russian
strategies. I find the ‘sweet spot’ — the balance between competitiveness,
fairness to the customer and achieving margin KPIs. English (IELTS Certificate: B2)

• Stock Management: Strategic planning and demand forecasting. Being a key German
figure in optimising orders to avoid both stock-outs and excess stock.

• Supply Chain Coordination: Close collaboration with the logistics
department to monitor delivery timeliness and ensure uninterrupted product
availability on the shelves.

• Front-line Coordination: Coordinating with the marketing and sales
departments to plan promotional activities and ensure the effective launch of
new products. I am responsible for generating ideas and providing briefs for
creatives for the digital department. Together with the trade marketing team,
we design exhibition stands and their content.

• Client relations: involved in communication with all key dealers. The main
objective is to discuss terms of cooperation, expand the product range and
pricing policies. We hold quarterly and annual conferences to discuss results
and plans for the coming year, where we also present and train colleagues on
new products that will be included in the range.

Marketing manager at "Straip Ukraine", Kyiv
August 2024 — April 2025

Analise the market and sales channels, implement marketing strategies,
develop and bring new products to the market, packagiadvertising, and brand
building.

Co-working Manager at "Vortex Industry", Kyiv
December 2022 — April 2023

Developed and managed an organizational structure that allowed for effective
resource allocation and delegation of tasks

Education
Full secondary education, Academic Lyceum "HARMONIA", Boyarka
September 2008 — June 2019

Bachelor, National University of Kyiv-Mohyla Academy, Kyiv
September 2019 — June 2023

Educational Programme: Finance, Banking and Insurance

Pre-Master, University of the West of England, Bristol
January 2024 — August 2024

Education Programme: Business, Law and Social Science

Scientific work written at UWE on a theme “Marketing strategies as an
instrument for European businesses to promote eco - responsible
consumer behaviour, specifically in relation to overconsumption of
clothing.”

Extra-curricular activities
Eco-club volunteer at National University of Kyiv-Mohyla Academy, Kyiv
September 2019 — September 2022

● Organization of eco-awareness events at the university
● Implementing recycling technologies
● Organization of lectures
● Taking part in eco-meetings

Online English Course at Oxford International Digital Institute (OIDI)
May 2022 — June 2022

● Course focused on communication skills and applied English use

Освітня програма МАМІ (Міжнародна асоціація маркетингових
ініціатив) “Customer Experience”, Київ
2020

● Marketing job
● Marketing 2050
● Content marketing and SMM

● Influencer marketing

● Trade Marketing

● Consumer Marketing

● Loyalty marketing

● Event marketing

● Experiential marketing

● Neuromarketing

● Communication strategy

SKELAR Digital Marketing Internship
February 2025

● Creatives generation and evaluation
● Traffic management
● Launch of paid advertising campaigns

● Data analysis

References
References available upon request