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Досвід роботи

Chief Marketing Officer (Product, GTM & Revenue)

з 04.2021 по 08.2026 (5 років 5 місяців)
Freelancehunt.com, Дистанційно (IT)

Product Marketing & GTM Execution
- As CMO, personally owned the product marketing function end-to-end — positioning, GTM, and launches — building it from scratch within the marketing organization.
- Delivered 15+ GTM launches across 8+ services and products, including new launches and major updates.
- In June 2026, developed and executed 3 GTM strategies for 3 different products in parallel, including a full redesign of an existing service.
- Used AI daily as part of the product marketing workflow — for market research, competitive analysis, experimentation, and content generation — to speed up decisions and launches.

B2B GTM & Sales Enablement
- Owned B2B GTM and lifecycle strategy for Freelancehunt’s core revenue line.
- Designed and scaled the B2B sales enablement system — messaging, onboarding assets, call scripts, and performance analytics.
- Built a case-study content engine (2023–present) and lifecycle email programs (onboarding, freelancer-search assistance, cross-sell) as the core trust-building and retention infrastructure for B2B accounts.
- Delivered: +30% AOV among B2B clients, +25% YoY revenue growth via a new B2B retention strategy (2022–2024), and restored B2B sales volumes to pre-war levels by July–August 2022.

Market entry: Poland
- Defined product positioning, value proposition, and product-market fit for the Polish market through in-depth research of the freelance and financial services landscape.
- Designed the product format and value proposition (JTBD-driven) aligned with local market needs.
- Activated core acquisition channels (SEO, PPC, SMM, PR, internal communications).
- Optimized the customer journey map across key lifecycle stages (acquisition → activation → retention), including a redesign of the MVP user flow from registration to the core conversion event that drove a 2× increase in conversion rate.
- Implemented a system of product and business metrics to track growth, activation, retention, and monetization readiness.
- Achieved 18% month-over-month growth over eight consecutive months, confirming strong early traction and scalability of the product.
- Developed monetization hypotheses and unit economics models to support the transition from growth-focused scaling to revenue generation.

Developed and executed the brand and growth strategies for Freelancehunt ("Freelance = Freelancehunt") in Ukraine.

Built and led the marketing organization: hiring, onboarding, mentoring, and coordinating in-house teams and external vendors. Set objectives and performance targets using the OKR framework.


Key results:
- Grew the number of users purchasing non-mandatory subscriptions by 90%, driving +80% revenue growth from this segment.
- Delivered a PR strategy that generated 250+ earned media publications annually across industry, national, and business media in Ukraine and Poland.
- Increased brand awareness by 50% in 2025 compared to 2024.
- Increased the company’s market share in Ukraine from 65% to 80%.

Head of Digital

з 08.2015 по 01.2021 (5 років 6 місяців)
fintech company, Київ (Фінанси, банки, страхування)

- Developed and executed GTM strategy for launching the lending product on the online market — from positioning through channel activation to conversion into sales.
- Owned the online-to-offline lead funnel end-to-end: generated leads for the online product through media and performance marketing, then built the contact-center lead-processing workflow that converted them into offline sales — the core growth engine of my first four years in the role.
- Led the website and mobile app UI/UX design processes in collaboration with designers and developers.
- Designed and implemented a unit economics system and end-to-end funnel/product metrics tracking (acquisition → lead → offline conversion) using Google Analytics, Google Tag Manager, and Power BI, to evaluate channel efficiency and guide budget allocation.
- Developed and owned the digital marketing strategy for brand growth and demand generation.
- Introduced and scaled post-view attribution methodology to measure the incremental impact of display and brand media campaigns.
- Built and optimized performance marketing systems across paid acquisition channels.
- Implemented and optimized API-based traffic acquisition.
- Built brand recognition among potential customers up to 75% without using TV advertising.
- Designed and implemented an analytics system for tracking cross-channel, online, and offline sales, enabling more efficient marketing budget allocation.

Освіта

National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”

MSc in Applied Physics, Institute of Physics and Technology, Київ
Вища, з 2005 по 2011 (6 років)

Знання і навички

• B2B and B2C Marketing
• Product marketing
• Growth Marketing
• Go-to-Market Strategy