Kyrylo

KYRYLO
SAFRONOVYCH
HEAD OF SOCIAL MEDIA & CONTENT

CONTACT
Bucharest, Romania
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bo3.gg/authors/r1mmi

KEY ACHIEVEMENTS
▸ 160M+ views generated across all brand social channels in 2025
▸ Built and now leads a 7-person SMM & content team
▸ Grew CCT's Twitter/X from 0 to 9,000+ followers in one year
▸ Content delivered across 7 platforms & 4 esports disciplines
▸ Accredited media at 10+ Tier-1 international events

CORE SKILLS
▸ Team building & leadership
▸ SMM strategy & content planning
▸ Community management
▸ Esports journalism & interviewing
▸ News-cycle & trend response
▸ Analytics & project management

TOOLS
Photoshop · Canva · CapCut
Premiere Pro · Meta Business Suite
Google Analytics
ChatGPT · Claude · Gemini · Midjourney

LANGUAGES
Ukrainian — Native
Russian — Native
English — C1
German — B1–B2

EDUCATION
National Aviation University
Specialty 272: Aviation Transport

INTERESTS
Cryptocurrency markets & technology
Esports media professional with 6+ years of experience spanning journalism, content strategy, audience growth, and social media management. Currently leads BO3.GG's Social Media Department — a 7-person team producing content across 4 esports disciplines and 7 platforms — while continuing to work as an on-site reporter at Tier-1 tournaments.
PROFESSIONAL EXPERIENCE
Head of Social Media & Content — BO3.GGMid 2024 — Present
Promoted to lead SMM after joining a team that covered a single discipline (CS) with a weak, single-channel presence.
▸ Launched and grew BO3.GG's Instagram, TikTok, and Facebook from scratch before hiring and building a 7-person content team.
▸ Directs full content coverage of 4 disciplines — CS, Valorant, League of Legends, and Gaming — across 7 platforms: X, Instagram, TikTok, Facebook, YouTube, LinkedIn, and Threads.
▸ Generated 160M+ combined views across all brand channels in 2025; matched that full-year total within the first two quarters of 2026, with ~1.5x growth projected.
▸ Restructured the team's workflow so social pages function as a natural extension of the newsroom, run by editors and writers rather than a siloed unit.
▸ Continues working as a journalist in parallel — interviewing players at 10+ Tier-1 events, producing on-site content, and engaging fans directly at arenas.
Reporter & Editor — BO3.GGOctober 2022 — Mid 2024
Joined the Ukrainian esports outlet to produce news content, manage social channels, and report from major international events.
▸ Served as an English-language interviewer at IEM Katowice 2023, IEM Cologne 2023, and the BLAST.tv Paris Major 2023.
Lead of Social Media — Champions of Champions TourSeptember 2022 — Mid 2024
Took on full ownership of X (Twitter) content for a US organization running global CS:GO championships.
▸ Grew the official account from 0 to 9,000+ followers within a year.
▸ Produced content for 6 leagues spanning Europe and North America, publishing 20+ unique posts per day.
Lead of Social Media — UPEA — Ukrainian Professional Esports AssociationMarch 2021 — February 2022
▸ Managed all of the association's social channels with original content.
▸ Covered LAN events on-site and drove new audience acquisition.
▸ Worked as an event reporter, conducting post-match interviews for social media.
Reporter & Editor — GameInside.uaMarch 2020 — February 2022
▸ Produced daily news content and managed the outlet's social media channels.
▸ Promoted from newsmaker to reporter; covered IEM Katowice 2022 as accredited press.
▸ Reporting career cut short when the outlet ceased operations after the war began in 2022.
Community Editor — headtr1ck Fan Community (VK)January 2020 — February 2022
▸ First role in esports: sole administrator of the fan community for NAVI Junior player Danylo “headtr1ck” Valitov, managing news updates and audience engagement.
MAJOR EVENTS COVERED
IEM Katowice 2022 · IEM Katowice 2023 · IEM Cologne 2023 · BLAST.tv Paris Major 2023 · IEM Cologne 2024 · IEM Cologne 2025