Інна

Inna Yasnohurska
INFLUENCER & CREATOR MARKETING MANAGER

Influencer & Creator Marketing Manager with 3+ years experience managing multi-
market campaigns across 10+ CEE markets and leading creator partnerships for brands
including YSL Beauty, Prada, Armani, Kiehl’s, Biotherm. Managed 100+ creator
collaborations monthly and built long-term partnerships with creators, media, and
brand stakeholders. Strong at turning audience insights into scalable campaign
concepts that drive engagement, brand affinity, and business growth.

WORK EXPERIENCE

INFLUENCER MARKETING LEAD, UKRAINE
HARD SKILLS Іnfluencer Marketing Agency Maker, part of Dentsu Ukraine
(February 2025 - June 2026)
Creator & Influencer Marketing Strategy
Creator Partnerships Led end-to-end creator partnerships across paid collaborations, ambassador
Campaign Management programs, and long-term creator relationships (~100 active creators
Audience & Consumer Insights monthly)
Creative Brief Development Coordinated 30+ campaigns per quarter, ensuring consistent creator quality,
Campaign Performance Analysis alignment, and long-term brand fit
Content Strategy Developed and optimized creator partnership frameworks (sourcing →
Competitor Research onboarding → briefing → execution → retention)
Stakeholder Management Negotiated and managed creator collaborations, balancing brand goals,
Project & Budget Management creator expectations, and performance outcomes
Multi-market Localization Strengthened creator retention through structured relationship management
and repeat collaborations
Delivered campaigns generating 10M+ views and 87K+ engagements, with
PROGRAMMS top creator content reaching 12%+ ER
Improved operational efficiency by reducing revision cycles by 20% through
Traackr • HypeAuditor • Similarweb • Google
clearer creator briefing systems and messaging frameworks
Workspace • Microsoft Excel • Notion • Trello •
Managed campaign budgets of ₴75K–₴800K per project
Slack • ChatGPT • Claude
Key focus: creator ecosystem building, scalable partnerships, long-term creator
retention, performance-driven collaborations.
ADDITIONAL EDUCATION
PR & MARKETING MANAGER СEE, POLAND
Honeytech Marketing School (in progress)
A+ Manager Program, Dentsu (client
be quiet! (March 2022 - January 2024)
service, campaign management, business Built and managed long-term partnerships with creators, tech media, and
communications) regional ambassadors across 10+ CEE markets
Copywriting Course, SKVOT (brand Developed localized creator collaboration strategies aligned with market-
communications, creative strategies, specific audiences and cultural context
writing marketing materials) Established 7+ sustainable partnerships with media and creators,
strengthening brand trust and visibility in the region
Coordinated cross-functional teams to ensure consistent execution of
partnership-driven campaigns
LANGUAGES
Supported product launches through creator-led awareness initiatives and
Ukrainian regional partnership activations
English (B2-C1)
EDUCATION
CONTACTS National University of Kyiv-Mohyla Academy
Bachelor’s Degree (2016–2020)
[відкрити контакти](див. вище в блоці «контактна інформація») Germanic Languages and Literatures (including translation)
TG: @inna_yasn Taras Shevchenko National University of Kyiv
[відкрити контакти](див. вище в блоці «контактна інформація») Master’s Degree (2020–2021)
Journalism and Media Communications