Сергій

SUMMARY
SERHII
Motivated PPC specialist with hands-on experience
KONDRATENKO launching and optimizing Google Ads and Meta Ads
campaigns. Skilled in web analytics, audience
PPC SPECIALIST research, and data-driven optimization focused on
improving KPIs and scaling business profitability.
Backed by a strong entrepreneurial background
CONTACTS running a blacksmith workshop with European
Mobile: [відкрити контакти](див. вище в блоці «контактна інформація») exports, I combine strategic thinking, project
Email: [відкрити контакти](див. вище в блоці «контактна інформація») management, and a deep understanding of customer
Telegram: @it_isHell needs to drive impactful digital marketing results.
LinkedIn: Serhii Kondratenko
Ukraine, Chernihiv remote
Can work during blackouts thanks to EcoFlow EXPERIENCE

SKILLS PPC manager, from Jan 2026
List of responsibilities:
Setting up and optimizing Meta Ads
Business, market, and competitor analysis
campaigns (Facebook & Instagram)
Keyword research, intent analysis, and Defining a buyer persona
audience segmentation Developing a PPC strategy and defining KPIs
Developing media plans and forecasting Budget settings
budgets Defining a creative strategy
A/B testing for creatives, landing pages,
and bidding strategies
Setting up and optimizing audiences and
Optimizing CTR, CPC, CPA, and ROAS placements for advertising campaigns
through data-driven decisions Setting up advertising campaigns for Google and
Remarketing and custom audience setup Meta Ads
Crafting effective ad copy and briefings for
Portfolio project link:
creatives
Competitor research using ad libraries and Portfolio project
competitive tools
Cross-team collaboration (designers, From 2023 to 2025, I worked as a freelance
copywriters, product teams)
PHP/Laravel developer
English: Intermediate Certificate
List of responsibilities:
Admin panel development
TOOLS CRUD
Database queries
Google Ads, Google Ads Transparency
Center
API connection
Google Keyword Planner Multilingualism and filters
Meta Business Manager, Meta Ads, Meta Frontend development
Ads Library From 2012 to 2022, the owner of a blacksmith
Microsoft Excel / Google Sheets
shop
Social Media Platforms (Facebook,
Instagram) List of responsibilities:
Graphic & creative tools: Canva Communication with customers
Project management tools: Trello / Notion Measurements and project design development
Knowledge of SDLC, Waterfall, and Agile Logistics and ordering of materials for production
concepts (Scrum, Kanban) Painting and installation of the finished product
Finding and hiring workers
EDUCATION Budget planning for equipment development and
PPC course at Mate Academy maintenance
Certificate

Chernihiv Educational and Course Complex HOBBY
of the Ukrbud Corporation
Fourth-class electric and gas welder I am fond of rock climbing, kayaking, and
Graduated in 2012 and created a blacksmith rollerblading. I like active recreation, and in my breaks,
shop
I model sailing ships. I like spending time with cool
Meta Blueprint course for media buyers
people.
Google Ads Course
Facebook/Meta Ads Course