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PRODUCT MARKETING MANAGER / GROWTH MARKETER

C O N TA C T WORK EXPERIENCE
Product Marketing Manager / Growth Marketer, Launchly LLC (ТОВ
[відкрити контакти](див. вище в блоці «контактна інформація»)
«Лаунчли»), Dnipro
[відкрити контакти](див. вище в блоці «контактна інформація») 2024 - 2026
• Developed and executed Go-to-Market (GTM) strategies and user acquisition
Dnipro, Ukraine plans for two mobile applications focused on equipment rental and service
promotion marketplaces
• Led end-to-end campaign planning and management for paid advertising,
including channel selection, targeting, and optimization to drive app growth

ABOUT ME • Conducted in-depth market and competitor research to identify audience needs,
positioning opportunities, and growth levers for both mobile products
Strategic and results-driven
• Created detailed creative briefs for internal and external production teams,
Marketing Manager with 5+
ensuring alignment of messaging, visuals, and value propositions with product and
years of experience in e-
brand strategy
commerce and mobile
application promotion, • Integrated advanced AI tools into the creative process to generate and iterate on
specializing in integrated graphic and video assets for user acquisition and engagement campaigns
marketing strategies, user
• Managed event marketing initiatives by promoting the company’s mobile products
acquisition, and brand
at major agricultural exhibitions and industry events to build awareness and drive
building across digital
channels. Expert in aligning adoption
social media marketing • Generated and nurtured B2B leads at industry events, positioning the mobile
(SMM) and full-cycle applications as solutions for equipment rental and service promotion partners
content production (Reels,
Stories, posts) with overall • Launched and positioned two mobile applications from scratch, establishing a
business objectives. Adept sustainable, scalable marketing ecosystem tailored to the equipment rental and
at managing campaigns service markets
from concept to execution, • Aligned digital user acquisition efforts with targeted offline event marketing,
analyzing performance enabling rapid market entry and consistent messaging across channels
metrics, and transforming
data insights into high- Freelance SMM & Digital Marketing Consultant, Self-Employed
converting growth Mar 2022 - Present
initiatives.
• End-to-End SMM Strategy: Deliver comprehensive social media marketing
strategies for commercial accounts and personal brands, driving organic growth
and increasing inbound leads.
• AI-Powered & Multi-Format Content Production: Conceptualize and produce high-
SKILLS converting content for Posts, Reels, and Stories; specialize in repurposing existing
raw materials and leveraging advanced AI tools to generate stunning visuals,
Digital & Visual scripts, and video assets.
Storytelling • Paid Ads & Influencer Marketing: Manage targeted advertising campaigns and
handle end-to-end influencer outreach, strategic partnerships, and collaborations
Competitive Analysis to scale brand presence

Campaign Planning
Founder & E-commerce Director, Ulook Women
2021 - 2026
SEO Optimization
• Launched and scaled a local e-commerce apparel brand from scratch, managing
the entire lifecycle from brand positioning to supply chain and sales.
Google Analytics
• Designed and executed a comprehensive digital marketing strategy (Performance,
Influence, and SMM), driving sustainable order volume and brand awareness.
Market Research
• Managed marketing budgets, analyzed key performance metrics (CPA, CPL,
ROMI), and continuously optimized the sales funnel.
Video Editing
• Coordinated with suppliers, influencers, and content creators to establish a high-
converting visual assets pipeline.
Adaptability

Creativity

3D Modeling & Motion
E D U C AT I O N
Graphics High school diploma, Dnipro
2021
Digital & Visual
Storytelling Bachelor, Dnipro University of Technology, Dnipro
2025
Content Repurposing Bachelor's Degree in Marketing
Strategies

LANGUAGES
PERSONAL
D E TA I L S English Ukranian

Date of birth
30.06.2004 Russian

Nationality
Ukraine

HOBBIES
Gaming, fashion, literature