Олена

Olena Hrynchyshyn TG: @OlenaG7
Lviv, Remote [відкрити контакти](див. вище в блоці «контактна інформація»)

Experience
Media Buyer Team Lead (Search Feed/Nutra)
Shadows INP, worldwide
April 2024 - till now
Setting clear KPIs, daily targets, and ensuring consistent delivery across the team
Conducting regular team syncs, knowledge sharing, and performance reviews
Team management: onboarding, mentoring, and performance evaluation of media
buyers
Creation, optimization, and scaling of advertising campaigns
Performance analysis and reporting of ad campaigns
Research and testing of new offers and verticals
Competitor analysis using spy tools and analytics platforms
Creative strategy and ad creative production
M edia buying and campaign management in TikTok Ads and Facebook Ads
D eep understanding of tracking, conversion flows, and funnel optimization

Middle UI/UX designer
Eleks, Lviv
April 2021 - December 2024
C reated user-centered web and mobile interfaces based on business and user
requirements
C onducted UX research, competitor analysis, and user flow mapping to improve
product usability
C ollaborated closely with developers, product stakeholders, and QA teams throughout
the product development lifecycle
W orked in Agile environments, participating in sprint planning, reviews, and daily
stand-ups
Presented design solutions to sta keholders and incorporated feedback into iterative
improvements

Skills
A /B Testing
Creative Strategy & Production
Team Management & Mentoring
Analytics & Spy Tools

Languages
English - Upper Intermediate
German - Intermediate
Ukrainian - Native

Education
Erasmus University Rotterdam (Rotterdam, Netherlands) | Erasmus + Exchange Program

September 2020 - February 2021

Human Rights

Ukrainian Catholic University (Lviv, Ukraine) | Master Program

September 2019 - February 2021

Human Rights