Євгенія

Yevheniia Kushniruk
CRM-Manager
Schweinfurt, Germany | [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

Education
03.2024-05.2026 M.A. in Business Administration, Coburg University of Applied Sciences, with a focus
on Sales & Supply Chain
GPA: High Honors (1.4 German Scale)
09.2018-06.2022 B.A. in Tourism, Mykhailo Dragomanov National Pedagogical University (Kyiv, UA)

Work Experience
06.2025 -04.2026 Working Student - Marketing
BrandTrust GmbH | Nürnberg, Germany
CRM Migration & Architecture: Led the analysis and conceptual design for migrating
CRM architecture from SugarCRM to HubSpot, evaluating modules, data fields, and
field-mapping to ensure seamless data transfer.
Strategic Consulting: Advised executive leadership on strategic CRM decisions, captured
user requirements, and produced comprehensive project documentation.
Execution & Testing: Conducted test imports, data validation, created automated
marketing workflows, and built custom KPI dashboards and performance reports.
Cost Optimization & Software Evaluation: Evaluated alternative marketing software,
driving company-wide implementation that resulted in measurable cost savings.
Digital Marketing: Executed and monitored on-page SEO and GEO (Generative Engine
Optimization) initiatives.

03.2025- 06.2025 Marketing Intern
Managed CRM data maintenance and tool evaluations to optimize internal processes.
Conducted performance and competitor research to support strategic decision-making.
Designed key visuals and marketing materials for promotional campaigns.

07.2021 - 02.2022 Administrative Assistant & Tour Guide
ScootKyiv | Kyiv, Ukraine

Certifications, Skills & Languages
Skills & Languages
CRM & Tools: HubSpot, SugarCRM, n8n, CMS Systems
Analytics & Marketing: Looker Studio, GA4, GTM, GSC, SEO/GEO, Data Modeling & Field Mapping
Languages: German (C1), English (C1), Ukrainian (Native), Russian (Fluent)
Certifications: Hubspot Sales Hub

Volunteering & Community Involvement
06.2022-02.2023 German language course B2-C1
08.2021 - 09.2021 Event Organisation - Kyivpride, Kyiv, Ukraine