Олександр

OLEKSANDR KRAVCHUK
Junior Media Buyer | Performance Marketing Specialist
Budapest, Hungary | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: @sashafromungvar

PROFESSIONAL SUMMARY

Performance-driven digital marketer with 2+ years managing Meta Ads campaigns across Tier-1 and Tier-2 GEOs for e-commerce, lead-generation, and affiliate offers. Delivered a lead-registration campaign at $0.135 cost-per-lead across 16 campaigns and 128K+ reach, and consistently improves ROAS through structured creative and audience testing. Skilled in Pixel/Events API tracking, budget management, and data-driven optimization.
CORE SKILLS

Meta Ads (Facebook & Instagram) | Campaign Setup & Optimization | Audience Research & Targeting | Creative Testing & Analysis | Affiliate Marketing | Funnel & Offer Analysis | Performance Tracking (CTR, CPC, CPA, ROAS) | Facebook Ads Manager | Meta Business Suite | Pixel & Events API | Canva | CapCut | Google Sheets
PROFESSIONAL EXPERIENCE

Freelance Media Buyer | Remote
2025 – March 2026
• Generated 2,633 leads at a $0.135 average cost-per-lead across 16 Meta Ads campaigns for a lead-registration offer, as measured by Facebook Ads Manager reporting, by continuously testing creatives and audiences to protect efficiency at scale (128K+ reach, $330 total spend)
• Generated 64 leads for an affiliate lead-generation offer (PropFirmMatch) at a $9.10 average cost-per-lead across $582 in ad spend, as measured by Meta Ads conversion tracking, by running parallel ad sets and reallocating budget toward the stronger performer
• Delivered 11 leads for an e-commerce offer at a $5.92 average cost-per-lead across $65 in test spend, as measured by campaign-level reporting, by comparing a fresh-audience launch against a retargeted relaunch to identify the higher-converting approach
• Managed end-to-end Meta Ads campaigns across UZ, KZ, and KGZ markets at daily budgets up to $70+, setting up Pixel and Events API tracking to maintain accurate attribution across all offers
Digital Marketing Assistant | Test Ads Agency
2023 – 2024
• Assisted in launching and managing Meta Ads campaigns for e-commerce and lead-generation offers across Tier-1 and Tier-2 GEOs, working with daily budgets up to $50
• Created and tested 30+ video and static ad creatives using Canva and CapCut, identifying top-performing formats by CTR
• Monitored CTR, CPC, and CPA performance metrics and reported data-backed optimization recommendations to senior media buyers
EDUCATION

Bachelor's Degree, Physical Therapy
Uzhhorod National University | 2020 – 2024
PORTFOLIO

Ad Creative Portfolio & Case Studies: https://drive.google.com/drive/folders/17UdRBb9-ACuNzs7C1PD0C4WzrfDAonDH
LANGUAGES

Russian (Native) | Ukrainian (Native) | English (B2) | Hungarian (A2)