Batia

BATIA SYROTA
📍 Czech Republic, Prague | Europe | Remote (used to live in the USA)
📧 [відкрити контакти](див. вище в блоці «контактна інформація») | 🌐 LinkedIn: Batia Syrota
International Business Development | US Market Expansion | Go-to-Market Strategy | Cross-border eCommerce | B2B Partnerships
International Business Development professional with 10+ years of experience in technology, SaaS products, customer relations, and market expansion across the US, EU, and international markets.
Experienced in developing B2B partnerships, managing customer ecosystems, identifying growth opportunities, and supporting companies entering new markets. Strong background in IT solutions, SaaS platforms, product management, and cross-functional collaboration between business, technical, and customer-facing teams.
Over the past four years in the United States, supported companies with market entry strategies, business development initiatives, partnership development, and adapting products for international customers.
Fluent in English, Ukrainian, and Russian. Currently learning Czech.

PROFESSIONAL EXPERIENCE
eCommerce & Business Development Manager
CrinkleTime, Dallas, TX, USA Jan 2025 – Present

• Built and launched the company’s US market presence, developing digital sales channels and growth strategy from the ground up.
• Conducted market research, analyzed customer needs, and identified new business opportunities.
• Developed B2B partnerships and wholesale relationships to expand distribution channels.
• Managed relationships with external partners, vendors, and service providers.
• Created go-to-market strategies for new products and channels.
• Improved business performance through data-driven decision-making and market analysis.

Business Development & eCommerce Consultant
Worth Home Product, Houston, Texas, USA May 2024 - Jan 2025

• Supported company expansion in the US market through business analysis, channel development, and customer acquisition strategies.
• Conducted competitive research and identified opportunities for business growth.
• Managed digital platforms, integrations, and external technology partners.
• Improved online sales performance through optimization of customer journeys and operational processes.

eCommerce Operations Manager March 2023 - May 2024
Vorwerk LLC, USA & Canada (Dallas, Vancouver)

• Supported North American market expansion for a global technology-driven consumer brand.
• Managed Shopify ecosystem implementation and collaborated with internal and external stakeholders.
• Coordinated integrations between business processes, technology platforms, and operational teams.
• Analyzed performance metrics and identified opportunities for growth improvement.
• Worked in an international environment across US and Canadian markets.

Product Business Development Manager / Deputy CEO of Customer Relations SmartTender LLC, Ukraine Aug 2019 – Jan 2023
• Managed business development and customer growth initiatives for a SaaS platform serving 100,000+ business clients.
• Developed customer relationships and supported long-term partnership strategies.
• Conducted market research, competitor analysis, and product positioning activities.
• Collaborated with product, marketing, sales, and technical teams to improve platform adoption.
• Supported SaaS product development based on customer needs and market trends.
• Increased customer satisfaction metrics, improving NPS from 55 to 80.

IT Project Manager / Customer Service Team Lead January 2014- Aug 2019
Information Technology LLC, Ukraine (IT company)

• Managed implementation of SaaS solutions for 70,000+ customers.
• Acted as a bridge between customers, business analysts, developers, and technical teams.
• Managed client communication, requirements gathering, and solution delivery.
• Coordinated Agile development processes and improved project delivery timelines.
• Led customer support operations and improved service processes.

CORE SKILLS
International Business Development, Strategic Partnerships & Partner Management, B2B Sales & Customer Relations, SaaS Product Management, Market Expansion & Go-to-Market Strategy, Technology Solutions Consulting, Customer Ecosystem Management, Market Research & Competitive Analysis, Cross-functional Team Leadership, Agile & Scrum, CRM & ERP Systems, Digital Transformation, International Client Communication.

EDUCATION

• MBA, University of the People, USA (Dec 2024)
• Master’s with Honors, Borys Hrinchenko Kyiv University, Ukraine (2013) RECOMMENDATIONS: upon request