Maria

MARIA DIVCHENKO
SMM Manager | Social Media Manager | Content Marketing Specialist
Personal Summary:
Results-driven Social Media Manager with experience managing content, paid social teams, and multi-market campaigns for health, wellness, beauty, hospitality, and automotive brands. Works as SMM Manager at a marketing agency serving hospitality and beauty clients in the German market, plus experience running influencer-driven campaigns in the Dubai/UAE market. Experienced leading teams of 5-7+ specialists, managing budgets and performance reporting, and running up to five projects simultaneously across multiple industries and international markets.

CONTACT DETAILS
Location: Kyiv, Ukraine
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
Languages: Ukrainian (Native), Russian (Not native, fluent), English (Upper-Intermediate)
CORE SKILLS
SMM Strategy
Content Planning
Team Leadership
Budget Management
Community Mgmt
Paid Social Coordination
Copywriting
Reels & Video
Influencer Collab
Canva
Figma
Excel
Trello
Content Localization
Analytics
Instagram
Pinterest
TikTok
LinkedIn

RECOMMENDATIONS FROM
Mariia Domina
SMM, Welltech
[відкрити контакти](див. вище в блоці «контактна інформація»)
Pavlo Pavliv
SMM Manager, Pavliv Agency
[відкрити контакти](див. вище в блоці «контактна інформація»)
Oleksandra Kryshtal
Head of Growth, WalkFit
[відкрити контакти](див. вище в блоці «контактна інформація»)
WORK EXPERIENCE
Content Marketing Specialist (Freelance)May 2026 – Present
Inviah
• Produced content strategy and copywriting for Inviah, a concierge medicine startup operating as an app-based online business.
• Built a full English-language content calendar: Instagram Stories, post copy, carousel breakdowns, Reel video briefs.
→ Result: Delivered a complete Pinterest strategy proposal to support organic growth.
Social Media Manager / SMM SpecialistFeb 2026 – Aug 2026
Welltech
• Managed WalkFit as SMM — the sole product under direct SMM ownership.
• Edited and produced video content for all Welltech products, including WalkFit, Yoga-Go, and Muscle Booster.
• Developed content plans across Facebook, Instagram, Pinterest, X, Threads, LinkedIn, and TikTok.
• Adapted paid advertising creatives into organic content and managed community engagement.
• Tracked performance using Excel and Trello, optimizing strategy based on results.
→ Result: Took full ownership of WalkFit as SMM, from content strategy through execution.
Team Lead, SMMOct 2025 – Feb 2026
Oxford Medical
• Led the social media content workflow for a medical/healthcare brand.
• Coordinated tasks and content production within the team.
• Managed planning, publishing, and quality control of social media content.
→ Result: Ensured on-time delivery of marketing materials through close cross-department coordination.
Social Media Manager (Full Scope)Summer 2025 – Feb 2026
Pulse Group
• Worked as full-scope SMM manager for Pulse Group, founded by multi-million-follower influencer Vadim Gerasimenko.
• Handled the full operational workload behind the brand's social media presence.
• Led the Dubai market: collaborated directly with influencers/bloggers and ran a large-scale automotive marketing campaign for multi-million-dollar brands.
• Supported insurance-related administrative processes alongside core SMM duties.
→ Result: Ran the complete day-to-day content and operational workflow for a major influencer brand, including a large-scale automotive campaign in the Dubai/UAE market with multi-million-dollar brands.
SMM ManagerDec 2024 – Present
Pavliv Agency
• Works as SMM Manager at Pavliv Agency.
• Managed SMM for hotel and restaurant clients.
• Oversaw the German market for the beauty industry, including salons and showrooms.
→ Result: Built a cross-industry client portfolio spanning hospitality and beauty across the German market. Portfolio available on request.
Project Manager, Targeting2022 – 2024
Imperium Target (under Nikolai Gudenko)
• Managed a team of 7+ targetologists (paid social specialists) within the beauty salon niche.
• Each team member ran roughly 5 client projects in parallel, for a combined portfolio of 35+ concurrent projects.
• Oversaw budgets, campaign statistics, and reporting across the team without personally launching ads.
→ Result: Gained full command of the paid-social process end-to-end through hands-on team management, budgeting, and performance reporting.
EDUCATION
European University — Bachelor's Degree in Marketing (Currently studying, 3rd Year)
Amsterdam Business School — Secondary Business Education (12th Grade Graduate)