Особисті дані приховані

OLEKSANDRA BEREZHNIUK
SMM & GROWTH CONTENT MANAGER

PROFILE
Results-driven SMM & Growth Content Manager with 5+ years of experience
building social media ecosystems and lead generation funnels from scratch. Expert
in turning expert knowledge into engaging short-form content (Reels/Shorts),
CONTACT Telegram nurture sequences, and high-converting lead magnets. Proficient in AI-
first workflows (ChatGPT, Claude, CapCut, Canva) and basic Meta Ads setups to
[відкрити контакти](див. вище в блоці «контактна інформація») drive qualified organic and paid traffic for EdTech, personal brands, and
international businesses.
[відкрити контакти](див. вище в блоці «контактна інформація»)
WORK EXPERIENCE
Remote
SMM & Content Growth Specialist
Telegram: @alexabeMe Freelance / Projects (2021 – 2023)
Built content funnels and grown Instagram/Telegram channels from scratch
for expert and consulting brands.
Developed short-form video strategies (Reels/Shorts): scripted viral hooks,
SKILLS CTAs, and managed full post-production.
Utilized AI tools (ChatGPT, Claude) for deep audience research, content
On-Camera & Content Production: ideation, and copy generation.
Set up and managed small-budget Meta Ads campaigns, testing creative
On-Camera Creator & UGC Modeling
hypotheses, tracking CPL, CTR, and CPC metrics.
Brand Face & On-Screen Presenting
Marketing & Event Content Lead |
Aesthetic Feed Curation & Style New Communication (2019 – 2021)
Short-Form Video Editing (CapCut) Managed 2 Instagram accounts and 4 Telegram channels, driving organic
Photo Retouching & Color Grading audience growth.
Launched targeted ad campaigns and coordinated influence marketing
(micro/nano-influencer collaborations).
Growth & AI Strategy: Repurposed expert presentation materials into engaging social media
content sequences.
SMM Strategy & Content Funnels
Reels & Shorts Scripts (Hooks/CTAs) SMM & Account Manager | Choza
AI-First Workflow (ChatGPT/Claude) Marketing Agency (2017 – 2019)
Developed promotion strategies, created monthly content plans, and
Telegram Channel Nurture & Sales
authored expert articles.
Basic Meta Ads Setup & Analytics
Analyzed account reach, audience engagement, and campaign
performance to optimize future content.
Soft Skills:
Consultative Sales & Communication
EDUCATION
Storytelling & Creative Direction
High Emotional Intelligence (EQ)
Self-Discipline & Adaptability
Bachelor's Degree in Entrepreneurship &
Trade | National Aviation University
LANGUAGES (2021)
English (Upper-Intermediate / Specialist in Finance & Banking | KITU
B2) NAU (2018)
Ukrainian (Native)
Russian (Native)