Особисті дані приховані

Anastasia
BEREZOVSKA
MARKETING MANAGER

WORK EXPERIENCE

JUNIOR MANAGER
Nova Poshta | Kyiv | January 6, 2026 – Present
ABOUT ME Campaign Management: I manage the full cycle of CRM
campaigns for C-level clients in international shipping—from
Marketing Specialist and Project Manager with the brief and concept development to the final delivery of
hands-on experience running communication
messages to the audience.
campaigns for a market leader in logistics. I
Conversion-Focused Copywriting: I write copy for push
specialize in writing conversion-focused copy
notifications and email channels with a focus on driving a
for push notifications and email channels
quick response from the audience—I prioritize CTR and CR
targeting C-level clients in the international
metrics rather than just the number of messages sent.
shipping segment. I manage campaigns from
B2H communications: I build communications that break
concept to final delivery.
The focus is on CTR and CR metrics, not just down barriers and simplify the perception of international
the number of messages sent. shipping—I foster loyalty through an empathetic tone of
voice.
CONTACT AI Process Optimization: I use ChatGPT, Claude, and Gemini
to accelerate brainstorming, text prototyping, and
[відкрити контакти](див. вище в блоці «контактна інформація»)
hypothesis testing—reducing campaign preparation time.
[відкрити контакти](див. вище в блоці «контактна інформація») Partnership Projects (SIS): I participate in the development of
SIS (Shop-in-Shop) projects: I coordinate communication
28.03.2007
with partners at all stages.
Krushelnytsia 1/5, Kyiv BARISTA
Coffee Tree & Bro Coffee |Kyiv | February – August 2026
EDUCATION
Customer Experience: Working directly with customers on
BACHELOR OF MARKETING a daily basis in real time—this experience has helped me
National University of Kyiv-Mohyla develop skills in quickly identifying customer needs,
Academy (NaUKMA) resolving conflicts, and encouraging repeat visits through
2025 – Expected June 2028 high-quality service.

BACHELOR OF MARKETING
НАВИЧКИ
Kyiv National Economic University named
after Vadym Hetman (KNEU) CRM & Push notifications, email newsletters, conversion-

2024 – 2025 Copywriting focused copy, tone of voice, B2C and B2B segments
Full-cycle marketing campaign management,
LANGUAGES Management
communication with partners, SIS projects
English (Intermediate) Metrics CTR, CR, ROI, Retention Rate, Impression, Frequency
Ukrainian (Native)
AI-tools ChatGPT, Claude, Gemini, Grok — prompt
German (Basic)
engineering for marketing tasks