Valerii

VALERII KHRAPTSUN
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Warsaw, Poland 08.02.1999

PROFESSIONAL PROFILE
Performance Marketer with experience in Facebook Ads and affiliate marketing, mainly in Crypto, also
worked with Gambling verticals. Experienced in launching, testing and optimizing campaigns, working with
creatives, landing pages, tracking and Telegram-based funnels. Previously worked in international
companies in finance and operations roles, where I gained experience in analytics, process improvement,
data management and communication with global teams. Conducted trainings in English for employees from
Europe, North America and Latin America.

WORK EXPERIENCE
Performance Marketer 02/2024 – Present
VR TRAFFIC Warsaw
Launched, managed and scaled multiple Facebook Ads accounts for Crypto
•

products across different GEOs, taking full ownership of account setup, campaign
launch, optimization and scaling.
Managed the full advertising infrastructure, including Business Manager, Pixels,
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domains, events, tracking and analytics, using Keitaro Tracker and other tracking
solutions.
Managed monthly advertising budgets of $30,000+, optimizing campaigns, KPIs
•

and traffic quality to scale profitable acquisition.
Developed and tested advertising strategies, offers, audiences and creatives from
•

initial testing through to scaling.
Created and optimized creatives, pre-landers, landing pages and conversion
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funnels, focusing on lead generation, conversion rates and ROI.
Worked with major crypto exchanges, including Binance, Bybit, MEXC, BingX
•

and OKX, driving traffic and acquiring users for crypto-related products and
offers.
Strong understanding of Crypto user acquisition, exchange funnels, offers and
•

different Crypto verticals, from initial ad interaction through to conversion.
Experience working with APIs and blockchain integrations, including projects
•

built around Solana and the development of Telegram bots connected to Solana
APIs.
Worked closely with creative teams, designers, developers and technical
•

specialists to develop creatives, landing pages, marketing angles and technical
solutions.
Conducted A/B testing across creatives, audiences, landing pages and funnels to
•

identify the most effective combinations.
Analyzed campaign performance, user behavior, market trends and competitors to
•

identify growth opportunities and improve acquisition strategies.
Built and managed Telegram channels, bots and communities as part of customer
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acquisition and retention funnels.
Master Data Analyst 09/2022 – 02/2024
ELANCO Warsaw
Managed supplier and purchasing master data, ensuring data accuracy and
•

supporting efficient business operations.
Supported Purchase-to-Pay processes, invoice management and continuous
•

improvement of financial workflows.
Worked closely with B2B clients, providing guidance and support on product
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usage, invoicing processes and best practices.
Maintained regular communication with international clients, helping them
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optimize processes and effectively use company solutions.
Participated in cross-functional projects with different departments to improve
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internal processes, automation and operational efficiency.
Contributed to the development and implementation of new tools, programs and
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workflows for better process management and data quality.
Identified improvement opportunities and helped optimize existing procedures to
•

increase efficiency and reduce manual workload.
 Conducted training sessions in English for employees and clients across Europe,
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North America and Latin America.
Supported change management initiatives by creating training materials and
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helping users adapt to new processes and systems.
P2P Operational Officer 09/2021 – 09/2022
AKZONOBEL Warsaw
Supported Purchase-to-Pay processes.
•

Worked with purchase orders and internal business processes.
•

Conducted user trainings in English and supported international teams.
•

Participated in process optimization and implementation of new solutions.
•

AP Rates Clerk 03/2020 – 08/2021
CBRE Warsaw
Processed invoices and prepared payments.
•

Worked with suppliers and financial reporting.
•

Reconciled data and supported audit processes.
•

JUNIOR MEDIA BUYER 01/2019 – 06/2019
Gained first practical experience in affiliate marketing and CPA campaign
• Gambling | Facebook
Ads | Tier-3
Launched basic Facebook Ads campaigns.
•

Worked with gambling offers and simple conversion funnels.
•

Tested creatives, audiences and advertising approaches.
•

Gained experience with analytics, tracking and campaign optimization.
•

EDUCATION
Bachelor’s Degree in Business Management 2016 – 2020
Lazarski University, Warsaw, Poland Warsaw, Poland

SKILLS
Facebook Ads Campaign Optimization
Data Analysis Process Improvement
Purchase-to-Pay Invoice Processing
Master Data Management English Trainings
International Communication Microsoft Excel / Google Sheets

LANGUAGES
Ukrainian Russian
Native Fluent

English Polish
Fluent B1

Spanish
A1

INTERESTS
Affiliate Marketing, Digital Marketing, Cryptocurrencies, Basketball, Football, Tennis, Traveling.