Александра

ALEXANDRA
EVTUSHENKO
SENIOR COPYWRITER & PROJECT MANAGER

ABOUT ME
Senior Copywriter with 9+ years of experience in SEO and performance
marketing, combined with strong project management expertise.
Experienced in leading content production, managing cross-functional
teams, and delivering projects aligned with business goals.
Focused on Tier-1 markets (US, EU), driving measurable results CONTACTS
including +40% organic traffic growth, +30% CTR, and +15%+
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conversion rate improvements.
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EXPERIENCE 13 Holosiivska St., Kyiv., Ukraine, 03039
Telegram: Evtwnko
SENIOR COPYWRITER | POINT2WEB LinkedIn
NOV 2023 - JAN 2025

1.Created high-converting ad copy for Tier-1 markets (US/EU), increasing CTR by
30% and conversion rates by 15% across Meta Ads and Google Ads campaigns
PORTFOLIO
2.Developed and implemented SEO content strategies, resulting in +50% organic
traffic growth
3.Work with a team of copywriters, managing workload, deadlines, and content
quality
4.Coordinated content production from brief to final delivery
5.Collaborated with designers, marketers, and media buyers to align content with
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campaign goals
6.Conducted A/B testing and optimized messaging based on performance data
7.Managed multiple content projects simultaneously in a fast-paced environment
EXPERTISE
FREELANCE COPYWRITER / PROJECT MANAGER
2016 - 2023
CREATIVITY TEAMWORK
1.Delivered 100+ SEO articles for Tier-1 markets (US, UK) in e-commerce, SaaS, INNOVATION COMMUNICATION
and retail
2.Managed end-to-end content projects: from client briefing to delivery

EDUCATION
3.Communicated directly with clients, gathering requirements and aligning
expectations
4.Controlled deadlines, scope, and content quality across multiple projects
5.Wrote high-converting landing pages and sales copy, increasing client revenue
by 20% on average TARAS SHESCHENVO NATIONAL UNIVERSITY OF KYIV, PHD
6.Developed email marketing sequences with +25% open rate
7.Improved SERP rankings and organic traffic through keyword strategy
(MARKETING / CATEGORY MANAGEMENT) 2020 – 2023

TARAS SHESCHENVO NATIONAL UNIVERSITY OF KYIV,
SMM SPECIALIST | STOLITCA GROUP
MASTER'S DEGREE IN E-COMMERCE 2018 – 2020
AUG 2020 - OCT 2020 GPA: 83
1.Developed and executed content strategy, increasing organic reach
2.Managed content planning and publishing process NATIONAL UNIVERSITY OF FOOD
3.Conducted A/B testing for ad creatives and copy TECHNOLOGIES,
4.Engaged with audience to improve retention and engagement BACHELOR'S DEGREE IN MARKETING 2014 – 2018
GPA: 80
MARKETING SPECIALIST | TECHNOLOG CHYSTOTY LLC
NOV 2018 - APR 2020
1.Launched digital marketing campaigns, increasing customer acquisition by 25%
REFERENCE
2.Conducted market and competitor analysis to improve targeting
3.Built and managed content marketing strategy OLHA TUROVA
4.Coordinated marketing activities across channels Team Lead Copywriter | Point2Web
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
 SKILLS
SEO

Performance Marketing

CRO

A/B Testing

Copywriting (SEO, ad copy, landing pages, email marketing)

Content Strategy & Content Production Management

Project Management

Cross-functional collaboration

Client communication & stakeholder management

English Upper intermediate

Ukrainian Native

TOOLS
ChatGPT, Canva, Figma, Notion / Trello / ClickUp, Google Docs, WordPress, Ahrefs, SEMrush, Grammarly

CERTIFICATIONS & TRAINING
Meta Blueprint Courses (2024)
Copywriting Art by Google Adwords Express (2017)
Category Management at White Nights (2021)

ACHIEVEMENTS
Candidate Master of Sports in Tennis
Published articles in international journals
Prizewinner of English-language university quiz competitions
Successfully led content projects that drove measurable growth in engagement & conversions