Viktoriia

VIKTORIIA NAHREBELNA PPC-specialist

ABOUT ME
PPC Specialist with over 2 years of experience running
performance advertising for e-commerce and lead-
generation projects across multiple niches and geographies
— Europe, the US, the UK, and Australia. Combines an
analytical approach to data and optimization with strong
creative instincts for ad copy and visuals. Comfortable
both managing established accounts and launching
campaigns from zero. Tap here to see my Portfolio

CONTACT

@wwwivii
[відкрити контакти](див. вище в блоці «контактна інформація»)
(Telegram)

WORK EXPERIENCE EDUCATION
PPC Practice
2018 - 2023 Kyiv National Pedagogical University
2024 - Present
Faculty of Foreign Philology
E-commerce (multiple niches & formats)
Run performance advertising for e-commerce projects
of varying scale — from zero-to-launch builds to
turnarounds of underperforming accounts and multi- LANGUAGES CORE STRENGTHS
market scaling for international brands. Build decisions
Data-driven optimization
around CRM data rather than platform metrics alone,
restore tracking and feed accuracy where it's blocking Ukraine - C2
growth, and build full-funnel strategies that balance English - B2
performance with brand recognition. Scale cautiously, Polish - B1 Full-funnel strategy
tracking ROAS independently by segment, audience, and German - A1
market.
Local Services, Seasonal Business
Cut underperforming channels based on data and Cross-platform testing
concentrated spend on the most consistent sources.
During seasonal troughs, tightened bid control instead
of raising budget, holding ROAS at a strong level.
Local Entertainment Business TOOLS & PLATFORMS
Built Google Ads as the core channel around high-intent
search, supported by Meta Ads and video creative. Google & Meta Ads Google Merchant Center
Steady optimization of messaging and bids lowered
acquisition cost while bookings grew.

GA4 & GTM Meta Pixel & CAPI
2015-2024

Freelance Content Creator & SMM
Looker Studio CRM-based attribution
Developed engaging content for personal
blogs, brands, and restaurants.
Researched target audiences to create relevant
and appealing content.