Viktoriia

Achievements
Viktoriia Novak Led tech-team of 3, delivered a 0-1 product
Projector x Lezo 48h EdTech hackathon Feb 2026
Senior UX/UI Designer
Earned 1st place among 40 Senior Designers
Skvot Adv. Product Design & Analytics program
Case Studies Other Projects
Dec 2025

Contacts [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») LinkedIn Profile Remote, Bulgaria-based

About Me Senior UX/UI Designer with 7+ years of experience across B2B SaaS, Fintech, E-commerce,
Healthcare and AI. Moved into design from a marketing background in 2018, formalized through a UX/
UI design internship and reinforced through ongoing structured upskilling since. I specialize in
information architecture, complex B2B dashboards, data visualization and tokenized design systems.

Skills Wireframing, Prototyping, Responsive, Concepts, User-Centered Design, User Interviews, A/B
Testing, User & Market Research, Storyboard, User & App flows, Personas, Journey Mapping.
Token Management, Component Libraries, Accessibility Standards (WCAG AA/AAA), Front-end
Collaboration (React, CSS frameworks), Cross-Functional Collaboration.
Figma (+AI), Adobe Creative Cloud, Claude, Gemini, Miro, Jira, ClickUp, Mixpanel, Amplitude.
English (Advanced), Ukrainian (Advanced), Bulgarian (Advanced), Spanish (Intermediate).

Experience
Senior UX/UI Designer Violet is the AI-powered B2B SaaS growth and performance-marketing web and mobile platform built

March 2025 - Jan 2026 by Exactius.
Designed end-to-end data analytics tables and advanced filter systems tailored for enterprise users
Exactius Remote, USA
making real-time decisions and actions. Built interactive user-data onboarding and progressive
exacti.us profiling flows, enabling hyper-customized dashboard views and tailored UI experiences based on
user roles and behaviors.
Created an end-to-end Trust Center framework to display compliance, data privacy and platform
integrity metrics, building high-trust surfaces for enterprise B2B clients. Developed a scalable,
multi-channel notification flow and alert hierarchy, preventing alert fatigue and cutting user
response times to critical system events.
Led design of a new Design System with 3-level token architecture and 30+ core components,
cutting design-to-dev handoff time and aligning color tokens to WCAG AA standards.

Lead & Senior Owned end-to-end product strategy, UX architecture and UI execution for early-stage startups and
UX/UI Designer enterprise clients across HealthTech, E-commerce, Fintech, EdTech, SaaS and other tools.

2022 - 2026 Driving Learning App - EdTech, Mobile & Web
Between contract roles Audit-driven redesign of the global design system; identified and deprecated 40+ redundant/
unused UI components, refactoring the library into a modular 2-tier tokenized system (Figma
Freelance Contractor
Variables, Auto-Layout 5.0) that reduced visual clutter and improved library load speeds.
Conducted 1-on-1 interviews and UX audits with front-end and dev engineers to pinpoint pain
points in design-to-code handoffs, resulting in standardized documentation, unified component
naming conventions and faster implementation cycle.
Designed an intuitive, multi-step Vehicle Selection Experience, incorporating progressive filtering,
interactive vehicle models/badges and personalized onboarding pathways.
 Joslin Insight - HealthTech/SaaS B2B iOS App
Architected data-dense iOS analytics dashboards, converting complex medical telemetry into easy-
to-scan interactive charts, real-time metrics and analytical tables; maintained design system,
WCAG 2.1 AA compliant.
Initiated an UX analysis of the entire app: users feedback, created journey maps, applied Task
Analysis, Journey Mapping and Progressive Disclosure methodologies to improve complex
navigation flows and restructuring IA.

Worked on end-to-end 0-to-1 design execution:
Mindfulness and Meditation App - HealthTech B2C, Native iOS.
Workflow Automation App - Productivity B2C tool, Native iOS.

Product Designer VYBZ is a social SaaS B2C mobile iOS platform connecting local communities through live group chats

Aug 2024 - Dec 2024 and social feeds, fostering high daily engagement among thousands of users.
Redesigned the entire onboarding flow using progressive profiling and conditional logic mapping,
VYBZ Remote, UK
delivering a personalized user sign-up path.
vybzapp.com Re-architected core engagement hubs, including profile management and direct and group
messaging, with real-time read receipts and system alerts.
Mapped user journey maps and analyzed behavioral funnels to eliminate multi-step interaction
bottlenecks across community feeds and local discovery features.

Product Designer Respaid is an AI-powered FinTech / B2B SaaS web and mobile platform serving debt collection.

May 2023 - Feb 2024 Mapped user journeys and behavioral funnels to remove multi-step friction across community feeds
and discovery features. Designed data-dense payment recovery dashboards, interactive repayment
Respaid Remote, USA
tables, multi-currency invoice trackers and automated client communication templates.
respaid.com Contract Engineered complete system feedback frameworks, handling complex financial edge cases
including failed transactions, disputed debts and custom payout scheduling. Applied task
analysis and users feedback to identify drop-off bottlenecks in the depts data import, decreasing
onboarding funnel loss.

Lead & Middle Owned end-to-end 0-to-1 design execution, user research and system architecture for multi-industry
UX/UI Designer products in B2B and B2C for SaaS, Fintech, AI, HealthTech and E-Commerce.

Apr 2021 - Nov 2022 Kado - FinTech / Web3 Fiat-to-Crypto B2C Web and Mobile App
Built frictionless multi-crypto checkout flow, detailed transaction history dashboards with
Ponee Ukraine
engagement reward mechanics and intuitive wallet-connection state handling. Designed a high-
ponee.agency trust Web3 payment infrastructure and checkout experience for buying, selling and swapping
products with cryptocurrency.
Addressed user security anxieties regarding wallet integrations and personal data sharing by
designing clear system feedback and high-trust financial UI indicators.
Selma - AI-Powered Automation B2B SaaS, Desktop and Mobile
Designed an analytics dashboard, template builder and automation rule engine for marketers to
build and schedule AI-driven campaigns.
Drill Monkey - E-Commerce / B2B SaaS Web App
Designed a web application from 0-to-1 empowering businesses and individuals to cross-post and
manage product listings across multiple online marketplaces. Created a seamless multi-step
onboarding wizard, instant status/marketplace switching control and a detailed analytics
dashboard with product-level performance metrics to optimize reselling strategies.

Other projects:
Flair - PropTech B2B, B2C Ad Automation, Web and Mobile Platform.
Experts4Office - B2B, B2C Marketplace and Service Platform, Desktop and Mobile.
Bold Meditation - HealthTech B2C Native iOS App.
Fanmadefits - E-Commerce B2C, Web and Mobile Platform.
UX Designer GBSFO is a custom software development company. Working with Cisco, Yahoo! and LinkedIn,

Aug 2020 - Feb 2021 specializing in cybersecurity, data science, and software solutions.

Researched and designed a threat detection utility from scratch for a cloud network security
GBSFO Ukraine, USA
platform, streamlining endpoint monitoring and remediation based on CVE data.
gbsfo.com
Designed a topology view for Cisco's UCS management platform, improving customer visibility into
device monitoring.
Contributed to a matrix-based approach for virtual network policy management, improving policy
dashboard usability.

Education & Certificates
Master's Degree in Marketing Master's Degree in Marketing UX/UI Design Internship
Sept 2018 - Jan 2020 Sept 2012 - Jun 2018 Jun 2018 - Sept 2018

UNWE Bulgaria ONAFT Ukraine HTML Studio Ukraine

Product Design & Analytics UX Design for Mobile Apps Graphic Design
July 2025 - Dec 2025 Dec 2021 - Feb 2022 Jun 2018 - Sept 2018

Skvot Online Interaction Design Online Projector Ukraine