Ірина

Katrenko Iryna
Location: Kyiv, Ukraine
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail : [відкрити контакти](див. вище в блоці «контактна інформація»)
Portfolio: irdes05.wixsite.com/katrenkoi

Senior Brand & Campaign Designer with 15+ years of experience in iGaming and
digital marketing.

Focused on creating high-impact promotional campaigns, key visuals, and scalable
design systems that drive user engagement and marketing performance.

Strong expertise in visual storytelling, campaign consistency, and multi-channel
execution (banners, landing pages, social, promo pages).

Experienced in leading design processes, mentoring designers, and integrating AI
tools (Midjourney, Krea, ChatGPT) to accelerate concept development and
production.

Summary:
Core Skills:
• Key Visuals & Campaign Design
• Brand Identity & Visual Systems
• Digital Marketing Creatives (Banners, Social, Landing Pages)
• Art Direction & Concept Development
• Team Supervision & Collaboration

Tools:
• Figma, Adobe Photoshop, Illustrator, InDesign
• Basic: After Effects, Premiere Pro

AI Tools:
• Midjourney, Krea, Nana Banana, Kling AI, Sora ChatGPT (prompt design, concept
generation)

 Experience:
2019 - 2025 Senior Web/Graphic designer
IT, iGaming “The Why Kingz” Kyiv

whykingz.com
• Led design of promotional campaigns and key visuals for
iGaming products;
• Developed and maintained visual styles across multiple brands
and platforms;
• Created high-performing marketing assets: banners, landing
pages, social media visuals;
• Supervised designers and coordinated production workflows;
• Designed concepts for international gambling exhibitions;
• Integrated AI tools (Midjourney, Krea, ChatGPT) into workflow
to speed up concept creation and ideation;
• Ensured visual consistency and alignment with marketing goals
and brand identity;
• Worked with CPA, RevShare, and hybrid models, adapting
creatives for performance marketing.

2014 - 2019 Web/Graphic designer
IT, iGaming “Lucky Labs” Kyiv

lucky-labs.com
• Designed promotional materials for digital campaigns (banners,
landing pages, ads);
• Developed brand identities, logos, and brand guidelines;
• Created visual content for social media and marketing
channels;
• Produced print materials: billboards, flyers, exhibition graphics;
• Worked on adaptive and responsive design solutions.

2012 - 2014 Web/Graphic Designer
IT consulting “Terrasoft” Kyiv

terrasoft.ua
• Designed marketing and print materials (brochures, catalogs,
presentations);
• Created web and landing page visuals;
• Worked on UI/UX improvements and visual communication;
• Performed retouching and visual optimization.

2007 - 2012 Web Designer
“Bold Endeavours”, Kyiv

boldendeavours.com
websites, branding, digital graphics
Education:
Kyiv National Technical University (KPI)
Engineering Degree

Additional education:
• UX/UI Course (Apollo)
• Language Courses. The London School of English: English
• School of English language “American English Center” (Intermediate level)

Language skills:
Ukrainian – Native
Russian – Native
English – Intermediate