Аліна

ALINA OLIINYK
CRM & Marketing Automation Specialist | Business Automation & Integrations
Chernihiv, Ukraine • phone [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • Telegram • Linkedin • Upwork

ABOUT ME

Technical specialist with 2+ years of dedicated experience in marketing & business automation and AI integrations,
backed by 7 years in marketing and 10+ years in business operations.

Expert in building AI workflows (LLMs, prompt engineering, bots) and integrating CRMs via APIs and Webhooks.

Strong background in designing customer journeys, sales funnels, and optimizing business processes to drive overall
efficiency.

CORE TECHNICAL STACKS

AI & Automation: LLM, GPT, Claude, AI Workflows, System Prompt Engineering, Conversational Logic, Knowledge
Bases.
No-Code & CRM: Make.com, Zapier, n8n, Airtable, HubSpot, Pipedrive, KeyCRM, Skynum, GHL, Shopify.
Integrations & Tech: API, Webhooks (HTTP, tokens, JSON), basic JavaScript/Python/SQL, HTML.
Marketing & Comms: ActiveCampaign, Klaviyo, Mailchimp, SendPulse, Binotel, Twilio, WhatsApp Business API.
Languages: English A2-B1 (Professional reading, written communication & service interfaces).

WORK APPROACH & SOFT SKILLS

Mindset & Execution: Systemic thinking, analytical approach, attention to detail, proactive troubleshooting, and
ensuring stable, repeatable outcomes.

Ownership & Growth: High accountability for results, self-organization, continuous learning, and quick adaptability to
new client technology stacks.

Communication: Clear business communication, requirements gathering, precise task setting, and alignment of
client expectations.

EXPERIENCE

BLUEBIRD TECH February 2026 – August 2026
AI/AUTOMATION MANAGER

Core Focus: End-to-end design of AI bots, prompt engineering, and CRM workflow optimization.

Key Achievements:
Designed AI bots and automated workflows (system prompts, classification categories, request handling scenarios).
Integrated CRM with telephony, messengers, and internal systems via API, Webhooks, and JSON.
Automated communication workflows using Twilio, WhatsApp Business API, SendPulse, and Binotel.
Standardized UTM tracking across projects, enabling accurate ROI analysis in GA4.

FREELANCE, VARIOUS PROJECTS January 2025 – February 2026
AUTOMATION & INTEGRATION SPECIALIST

Core Focus: Business process automation, CRM/operational systems, API integrations, data workflows, and AI-
powered automation.

AI & Workflow Automation:
Designed and implemented an automated contractor assignment system (Make, Airtable, GHL, GPT) featuring candidate
queues, availability tracking, notifications, and escalation logic.

Built multi-step AI workflows using GPT for data processing, classification, and decision-making within automated
business processes.
Automated a website-to-email workflow: parsed property data/images from sites to generate structured Outlook
emails, eliminating manual preparation.

CRM & API Integrations:
Developed API integrations between KeyCRM and Skynum (using Make, HTTP, JSON) to synchronize product
names, prices, and quantities in real-time.
Built custom CRM and operational tracking systems in Airtable, covering inventory, booking statuses, customer
segmentation, and automated updates.
Automated lead collection and distribution from Meta/web forms, ensuring instant data transfer, CRM record creation,
and lead routing.

Business Analysis & QA:
Analyzed existing processes, identified bottlenecks or system gaps, and translated business requirements into
automation logic.
Tested automation scenarios and edge cases, fixed data-flow issues, and brought workflows to a stable, repeatable
state.

leadforce May 2025 – December 2025
EMAIL MARKETING SPECIALIST (Cold Outreach) (part‑time)

Core Focus: Cold email campaign strategy, deliverability management, audience segmentation, and AI-driven campaign
optimization.

Key Achievements:
Developed and optimized cold email campaign strategies, including email structure, subject lines, CTAs, and complex
follow‑up logic.
Ensured high deliverability rates by managing domain/email warm‑up, basic SPF/DKIM/DMARC hygiene, and spam
risk/reputation control.
Analyzed audience and lead behavior to set up precise segmentation for different hypotheses and offers.
Built retention communications to nurture leads, maintain consistent contact, and drive them toward next actions.
Leveraged AI tools to accelerate market research, draft content, and test A/B hypotheses without compromising
domain deliverability.

WOMEN’S FOOTWEAR STORE PROSTIR_VZUTTIA February 2017 – January
Store Manager (Instagram Shop) 2025

Core Focus: Managed SMM, suppliers, and launched targeted advertising campaigns. Developed sales scripts
converting 70-80% of inquiries.

SCHOOL OF MARKETING AUTOMATION & NO‑CODE DEVELOPMENT May 2023 – October 2023
Marketing Assistant

Core Focus: Analyzed customer journeys to improve conversions; evaluated marketing metrics and suggested
campaign optimizations.

ONLINE STORE KUPISOUVENIR September 2013 – August 2019
Sales Manager

Core Focus: Managed B2C sales cycles, CRM records, and coordinated logistics.

COURSES & EDUCATION

Courses
AI for Business (Google) — December 2025
Continuous learning via YouTube tutorials and automation forums

Make Academy Courses — Fall 2024
Marketing Automation Course (MASC School) — Fall 2024
Targeted Ads & SMM Courses — 2020–2021

Education

Chernihiv Institute of Regional Economics and Management | 2012–2013Specialization: Quality, Standardization, and
Certification
Kyiv Slavic University | 2008–2012Specialization: International Relations / International Information