Александр

Martynenko Oleksandr
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») https://profile.indeed.com/p/spbchrv

SUMMARY
Performance Marketing and User Acquisition specialist with over 4 years of experience in TikTok Ads and several years of experience with
Facebook Ads. Experienced in media buying, team leadership, performance marketing strategy, and traffic acquisition. Held positions ranging from
Media Buyer to Head of Performance Marketing and Head of Media Buying Department. Managed teams of 50+ employees and oversaw advertising
operations with daily budgets reaching $40,000. Strong background in scaling advertising campaigns, building KPI systems, employee training, and
process optimization. Additionally, have hands-on experience with Google Demand Gen campaigns and user acquisition through the Google
advertising ecosystem.

EXPERIENCE
Media Buying Team Lead
NDA January 2022 - January 2026, Prague
• Managed and mentored teams of 50+ employees across media buying and related departments.
• Oversaw TikTok advertising operations with daily budgets reaching $40,000.
• Developed and implemented performance marketing strategies across TikTok Ads and Facebook Ads.
• Built and managed employee training and onboarding systems.
• Established KPI frameworks and performance evaluation processes.
• Led media buying teams as Team Lead, Head of Performance Marketing, and Head of Media Buying Department.
• Optimized internal workflows and operational processes to improve team efficiency.
• Participated in scaling advertising operations from the company's foundation stage.
• Collaborated with cross-functional teams to support business growth and user acquisition goals.
• Gained hands-on experience with Google Demand Gen campaigns and traffic acquisition through the Google advertising ecosystem.
• Designed and executed A/B testing protocols on ad creatives and landing pages to enhance conversion rates for TikTok campaigns.

EDUCATION
Master's Degree - Data Science
Vasyl Stus Donetsk National University • Vinnitsa • January 2024
• Bachelor's Degree in Software Engineering from National Aviation University, Kyiv, Ukraine (2023). Field of Study: Information Technologies.

SKILLS
• TikTok Ads
• Facebook Ads
• Google Demand Gen
• User Acquisition
• Performance Marketing
• Media Buying
• Team Leadership
• KPI Development
• Budget Management
• Data Analysis
• Campaign Optimization
• Strategic Planning
• Process Optimization
• A/B Testing