Zlata

Zlata Ovcharenko
Kyiv, Ukraine
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)

Communication, PR, Marketing Management
Regional PR & Communications Manager with 9+ years of experience in crypto, fintech, and other regulated
industries.

Strong background in media relations across the CIS region, press communications, spokesperson support, and
brand storytelling. Experienced in acting as a regional “voice of the brand” and aligning local communications
with global PR and marketing teams. Proven ability to manage media coverage, interviews, thought leadership,
and reputational awareness in fast-paced environments.

Core PR & Communication Skills
● Cross-functional collaboration (Global PR, Marketing, BD)
● Media relations & journalist outreach (CIS region)
● Crypto, Web3 & regulated industries communication
● Media monitoring & reputational risk awareness
● Press releases, op-eds, and expert commentary
● Interview coordination & speaker appearances
● PR campaigns, events, and partner initiatives
● Spokesperson placement & support

Media Network & Coverage Access
Crypto & Digital Media
ForkLog, CoinDesk, BeInCrypto, Incrypted, Coinspeaker, Crypto Daily, DeCenter, BitsMedia, KRYPTON,
HODLing, NCrypto, Naughty Crypto, Na chasi, Happy Coin, etc.

Business & Tech Media (Traditional & Digital)
Forbes Ukraine, AIN, VC.ru

Television
STB, Novy Channel

Languages
● English – C1
● Deutsch – B2
● Russian, Ukrainian – Native

Projects
OKX (prev. OKEx) – global crypto exchange
https://www.okx.com/

Chief Editor CIS
● Built and maintained relationships with key crypto and fintech media across the CIS region.
● Coordinated press releases, media publications, and expert commentary in collaboration with the
global PR team.
● Acted as a regional editorial and communications lead, ensuring consistent brand voice and
compliance with global messaging.
● Supported spokesperson visibility through interviews, analytical articles, and educational publications.
● Managed ForkLog HUB publications and joint media research projects.
● Monitored the regional media landscape and flagged potential reputational risks.
● Unified editorial and communication standards across CIS markets, increasing engagement by 35%.

UMO – modern money platform under development by fintech professionals from Ukraine
https://frogfort.ae/

Partnerships & Influencers Management Marketing Specialist
● Supported external communications and brand positioning during the product development stage.
● Coordinated PR-aligned messaging with marketing, partnerships, and compliance teams.
● Worked on a go-to-market communication strategy under regulatory constraints.
● Built and managed KOL and partner relationships supporting brand visibility.
● Collaborated with creative and design teams to maintain a consistent brand narrative.

Everstake | Spell Wallet – Telegram mini-app, MPC airdrop wallet with over 8M users
https://t.me/spell_wallet

Marketing Specialist, Partnerships & Influencers
● Supported public communications for product updates and ecosystem partnerships.
● Coordinated AMAs and public sessions with top-tier blockchain projects.
● Assisted with spokesperson positioning through community and partner-driven formats.
● Ensured consistency between product messaging, PR narratives, and community communication.

Validatrium – staking validator
https://validatrium.com/

Marketing Team Lead, Business Development Manager
● Led PR and communications initiatives with blockchain foundations and ecosystem partners.
● Organized and moderated public AMAs, acting as a brand representative.
● Coordinated joint PR initiatives and media collaborations with partner projects.
● Supported spokesperson visibility within the Web3 ecosystem.

Deepbase (prev. Prophet Node) – Chainlink (LINK) & NEAR Protocol (NEAR) staking validator
https://prophet.one/ -> https://deepbase.org/

Marketing Manager & Author

● Developed thought leadership content to strengthen brand credibility.
● Coordinated communications with Chainlink and NEAR ecosystem partners.
● Supported alignment between marketing initiatives and external PR communications.

GoMining – blockchain mining ecosystem
https://gomining.com/

Author & Editor
● Created and adapted technical and marketing content related to Bitcoin mining and blockchain
infrastructure.
● Translated and localized materials from English into German for website, social media, and external
communications.
● Edited and curated content produced by freelance authors within a distributed contractor team.
● Ensured linguistic accuracy, brand consistency, and unified tone across multilingual materials.

Naughty Crypto – media portal and learning center
https://naughtycrypto.io/

Chief Editor
● Built and led a content and design team of 10+ specialists, defining editorial direction and
communication strategy.
● Managed publication workflows, author onboarding, mentorship, and editing of all key materials.
● Oversaw content-driven marketing and social media initiatives, increasing platform traffic by 50%.
● Wrote YouTube scripts and coordinated video production to expand educational and media reach.

Everstake – staking validator
https://everstake.one/

Freelance Author
● Wrote and translated educational and analytical articles and guides.
● Prepared design briefs and coordinated publications with ForkLog HUB.
● Supported educational content campaigns aimed at increasing user retention and engagement.

Tezos Ukraine – non-profit blockchain organization
https://tezos.org.ua/

Author
● Wrote and translated technical articles, developing educational content in Ukrainian.
● Supported social media content planning and project research initiatives.

Vitor Services – crypto marketing agency
https://vitor-services.company/

Content Manager
● Prepared and distributed press releases for crypto and fintech clients.
● Coordinated media placements for IPO and IDO announcements.
● Managed communications with partner projects and external platforms.

BlackCatCard – online banking
https://blackcatcard.com/

Content Manager
● Managed website content and supervised copywriters and designers.
● Developed content plans to align product communication with audience needs.

TrueVPN – VPN service
https://truevpn.io/

Content Manager
● Wrote and edited web content, coordinating visuals with the design team.
● Supported SEO optimization and content publishing schedules.

Skladchik – non-profit association “Center for Distance Education”
https://skladchik.com/

Project Owner & Community Management
● Managed audience communication and moderation, resolving disputes and collecting community
feedback.
● Launched community activities and engagement initiatives, increasing retention by 25%.

ForkLog – crypto media
https://forklog.com/

Author
● Wrote sponsored and editorial materials for commercial and PR campaigns.
● Supported partner media integrations and campaign launches.

Work experience (Office)
Software AG – Receptionist
Sept-Dec 2016

● Provided full administrative and office support, handling calls, correspondence, and document flow.
● Managed guest reception, courier coordination, and incoming/outgoing documentation.
● Prepared contracts, drafted business correspondence, and supported legal translations (English ↔
Russian).
● Assisted the General Director with travel logistics, visa applications, and day-to-day operational tasks.

EY (prev. Ernst&Young) – Personal Assistant
Dec 2016 – June 2017

● Supported executive operations and office administration for the management team.
● Coordinated internal events, meetings, and documentation workflows.
● Drafted business correspondence, managed calls and faxes, and maintained organized filing systems.
● Assisted the General Director and supported the onboarding of new employees to ensure process
continuity.

RESO – Personal Assistant to the CEO
June–Oct 2017
● Managed the CEO’s calendar, scheduled meetings, and coordinated guest visits.
● Handled international travel arrangements and visa assistance for the executive and family.
● Prepared business correspondence and organized incoming and outgoing communications.
● Supported daily executive requests while maintaining a professional communication environment.

Certifications & Professional Development
Attract and Engage Customers with Digital Marketing — Google
Customer engagement, digital communication channels, and audience-focused messaging.

Foundations of Digital Marketing and E-commerce — Google
Digital communication strategy, customer journeys, and performance-driven narratives.

System Administration and IT Infrastructure Services — Google
Understanding IT infrastructure and system operations to support effective communication with product and
engineering teams.

Introduction to HTML, CSS & JavaScript — IBM
Basic technical literacy for collaboration with product, web, and development teams.