Людмила

Liudmyla Sharpar
[ Digital Marketing Specialist ]

CONTACTS
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Telegram: https://t.me/Mila_Sharpar
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LinkedIn: Mila Sharpar [відкрити контакти](див. вище в блоці «контактна інформація»)

Kropyvnytskyi, Ukraine
Ready to work remotely

SUMMARY
Digital Marketing specialist with a strong background in hospitality, administration, and entrepreneurship. Formerly worked as a café administrator, managing daily operations, team coordination, and supplier control in fast-paced environments.
Holds a Bachelor’s degree in Hotel and Restaurant Business, alongside real-world experience in launching a business project (a café) from scratch-handling everything from concept and renovations to equipment procurement. While the project ultimately could not move forward due to severe blackouts and economic challenges, it provided a deep, practical understanding of business operations from the inside.
Additionally, possesses hands-on skills in Google Ads, Meta Ads, SEO, digital marketing analytics, and AI-driven tools. Combines solid real-world operational experience with modern marketing tools to build effective solutions and help businesses grow.
SKILLS
• Digital Advertising: Google Ads, Meta Ads, campaign creation, keyword research, audience targeting, campaign optimization
• Social Media Marketing (SMM): Instagram, Facebook, content planning, audience engagement, influencer collaborations, social media strategy
• SEO: On-page optimization, keyword research, competitor analysis, basic link-building strategies
• Analytics: Google Analytics, Meta Business Suite, performance tracking, campaign performance analysis
• Email Marketing: Campaign creation, A/B testing, email optimization, customer outreach
• Copywriting: Engaging and persuasive advertising content creation
• Market Research & Strategy: Research tools, trend analysis, audience segmentation
• English: Upper-Intermediate (B2)

TOOLS
• Google Ads, Google Ads Library
• Google Keyword Planner
• Google Analytics 4
• Meta Business Manager
• Meta Ads, Meta Ads Library
• Microsoft Excel / Google Sheets
• Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok)
• Email Marketing Tools (SendPulse)
• SEO & Marketing Tools (SEMrush, Ahrefs, Serpstat, SimilarWeb)
• Graphic Design Tools (Canva)

PROJECT
Digital Marketing Specialist
Portfolio Project: https://drive.google.com/file/d/1aXbu4HZbpesu1x10ostSAfOWNKXurREe/view?usp=sharing
Responsibilities:
• Conducted a comprehensive business analysis, including SWOT analysis, budget assessment, market research, and competitor analysis.
• Developed a customer acquisition strategy through Google Ads, Meta Ads, and SEO optimization, creating targeted ad campaigns and keyword research.
• Designed a retention strategy utilizing email marketing and remarketing to enhance customer loyalty and increase conversions.
• Created content marketing and social media plans, including a two-week content calendar and engagement strategies.
• Defined key performance indicators (KPIs) and set short-term business goals to track and optimize marketing efforts.
EXPERIENCE
Café Administrator
Café “Mocco”
Jun 2013 – Nov 2016
• Responsibilities: Managed daily operations, monitored staff performance, controlled inventory, coordinated supplier deliveries, and resolved customer and team issues.
• Key Accomplishments: Ensured smooth workflow, maintained reliable supplier cooperation, and built strong organizational skills.
• Tools: 1C:Enterprise.
EDUCATION
Institution: East European University of Economics and Management
Qualification and Degree: Bachelor’s Degree in Hotel and Restaurant Business
Dates Attended: 2012-2013
Institution: College of Economics and Management, East European University of Economics and Management
Qualification and Degree: Junior Specialist Degree in Tourism Services
Dates Attended: 2008-2012
ADDITIONAL EDUCATION
• Digital Marketing Basics course at Mate academy https://drive.google.com/drive/folders/1xMGN0y0hsLCDstsmyHsUUrKf06urO5ye?usp=sharing
• Coffee.tochka - Webinars on Opening and Managing a Coffee Shop
• Webinars on AI Content Creation: Leonardo AI, Ideogram, Kling AI and Hydra.