Катерина

Kateryna Bulatetska (Klymenko)
Brand Marketing Manager | Brand Strategy | Portfolio & Growth
Kyiv, Ukraine ● [відкрити контакти](див. вище в блоці «контактна інформація») ● [відкрити контакти](див. вище в блоці «контактна інформація») ● LinkedIn

SUMMARY
Brand marketing professional with 9+ years of experience across FMCG and agency environment. Skilled in managing international premium brands, developing brand strategies and delivering integrated campaigns, product launches and consumer activations. Proven track record of leading cross-functional teams, owning budgets, localising global platforms for the Ukrainian market, and mentoring junior team members.

PROFESSIONAL EXPERIENCE
Pernod Ricard Ukraine | Kyiv, UkraineJul 2021 – Mar 2026

Brand Manager – Dec 2023 – Mar 2026
• Managed a portfolio of premium and super-premium brands, including Jameson, Chivas Regal, The Glenlivet, Royal Salute, Martell, G.H. Mumm, Skrewball, Jefferson’s, Monkey 47.
• Developed and implemented local brand strategies aligned with global positioning and business objectives.
• Planned integrated campaigns across media, digital, social media, On-Trade, e-commerce, events and retail visibility.
• Analysed market dynamics, consumer behaviour, competitive activity and campaign performance to improve marketing decisions.
• Managed marketing budgets, activation calendars, POSM production, digital campaigns and external agency relationships.
• Collaborated with sales, trade marketing, finance, supply chain, procurement and global brand teams.
• Onboarded, mentored and supported the professional development of a Junior Brand Manager.

Selected projects & achievements:
• Atlas Festival – Jameson: Led the project end to end, serving as the key decision-maker for internal teams, agencies and partners. Managed the budget, reporting and recovery plan after critical branded structures were damaged less than a month before the festival. Delivered 7 Pernod Ricard bars for 71.3K visitors over three days, exceeding the sales target by 24% and the digital reach target by 90%.
• Launch of Jefferson’s, Skrewball and Rabbit Hole in Ukraine: Led the market launch of three brands, including marketing plans, budgets and local visual assets. Activated Skrewball through a key branded zone at the ZYN venue in Bukovel, reaching 24K visitors during the 2025–2026 winter season, driving brand awareness and consumer trial.
• Jameson 360° campaign: Led the local rollout of the global Must Be A Jameson communication platform across digital, social media, On-Trade and Off-Trade, introducing refreshed brand assets, communications and venue branding.
• Jameson and Chivas retail visibility: Led the development and rollout of mono-brand retail equipment across 28 modern Off-Trade stores, strengthening brand visibility and shelf standout.

Junior Brand Manager – Jul 2021 – Nov 2023
◦ Supported a portfolio of premium spirits brands, including Chivas, The Glenlivet, Martell, Aberlour, Royal Salute, G.H. Mumm, Perrier-Jouët, Monkey 47.
◦ Developed key visuals, POSM, promo-packs, in-store equipment, bars etc.
◦ Managed document workflow in 1C.
• Planned On-Trade and Modern Trade activations and managed an average of 20 events per month (Vogue sponsorship, business communities, Kyiv Art & Fashion Days etc.).
◦ Led event delivery, budgeting and brand presence for Atlas Day, A-Concerts, Kvartal Concert.

Marketing agency “Adsapience” (Impacto, ADV Group)| Kyiv, Ukraine Jul 2017 – Jun 2021

Account Manager – Feb 2019 – Jun 2021
• Led end-to-end B2B and B2C projects, from client briefing and concept development to production, execution and post-project reporting.
• Managed cross-functional agency teams across creative, design, production, logistics, finance, accounting and legal departments, as well as project timelines, budgets, approval workflows.
• Maintained daily client communication and coordinated on-site delivery with suppliers, event organisers and production teams.
• Delivered more than 180 projects, including 100+ concerts, festivals, conferences, corporate events and workshops.
• Managed brand activations for ARARAT and Chivas Regal at large-scale concerts featuring Jamala, ARTBAT and Svitlo Concert, with audiences of 1,000 – 3,000 guests per event.
• Organised and supervised a celebrity-led YouTube livestream project for Philip Morris. Coordinated the nationwide preparation and delivery of more than 500 employee gift sets for Philip Morris.

Account Executive – Jul 2017 – Jan 2019
◦ Coordinated internal agency teams and external contractors across multiple projects.
◦ Managed end-to-end B2C activation projects.
◦ Delivered 150+ projects for the agency’s key client – Pernod Ricard (Ararat, Becherovka, Jameson, Chivas).

EDUCATION
Kyiv National Economic University named after Vadym Hetman | Bachelor’s Degree in Marketing2014 – 2018

SKILLS AND CORE EXPERTISE
Tools & Platforms: Microsoft Excel | PowerPoint | 1C | Power BI (dashboard analysis)
Languages: English (upper-intermediate/B2) | Ukrainian (native)
Core competencies: Brand Strategy | Integrated Marketing | Portfolio Management | Consumer & competitor analysis | Product Launches | Budget Management | Annual marketing planning | Cross-Functional Leadership | Event marketing
Additional training: Public Speaking Course – 2021