Поліна

POLINA KRAVTSOVA
GRAPHIC DESIGNER · BRANDING & VISUAL IDENTITY
Kyiv, Ukraine · Remote
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PROFILE
Graphic Designer with a Bachelor's degree in Graphic Design, specializing in Advertising, and commercial freelance experience since 2023.
Focused on branding, visual identity and digital design, with experience developing visual concepts and carrying them through to real-world applications across social media, print, packaging and branded materials.
Experienced in working with food and healthy product brands, from defining a visual direction and creating brand identities to producing day-to-day marketing and communication materials.
In addition to graphic design, I have hands-on experience in photography and video content creation, allowing me to approach brand communication from a broader visual perspective.

EXPERIENCE
FREELANCE GRAPHIC DESIGNER
2023 – Present
Worked with approximately 20 clients, with around half becoming recurring or long-term clients through referrals and recommendations.
My freelance work covers branding, digital design and visual communication, with a particular focus on food and healthy product brands.

PRO-FIBER
Brand Identity · Social Media · Promotional Design
• Developed the brand identity, including logo, color palette and overall visual direction
• Created a cohesive visual system for the brand's communication
• Designed social media visuals and content
• Adapted the identity for promotional and printed materials
• Created branded merchandise and supporting visual materials
JUST HEALTHY
Brand Identity · Social Media Design
• Developed the brand's visual identity and overall aesthetic direction
• Created visual concepts and materials for social media
• Established a consistent visual language across digital communication
• Designed supporting promotional and branded materials
ALMA-VEKO FOOD
Freelance Designer · Content Creator
Provided creative support across a wide range of visual and content-related tasks depending on the company's needs.
• Created graphic design materials for marketing and communication
• Designed social media content
• Produced photography and video content
• Designed print and promotional materials
• Created branded merchandise and supporting visual materials
• Worked across multiple creative tasks as a flexible visual content specialist
OTHER FREELANCE WORK
• Logo design
• Social media design
• Packaging design
• Presentation design
• Print design
• Merchandise design
• Advertising creatives
• Typography and layout
• Web design

CORE SKILLS
BRANDING
Brand Identity · Art Direction · Logo Design · Visual Systems · Brand Guidelines
DIGITAL
Social Media Design · Digital Content · Web Design · Advertising Creatives
PRINT & COMMERCIAL
Packaging · Print Design · Merchandise · Promotional Materials · Presentations
VISUAL
Typography · Layout · Photography · Video Content Creation

SOFTWARE
Adobe Illustrator — 7/10
Adobe Photoshop — 5/10
Figma — 5/10
Adobe InDesign — 5/10

EDUCATION
BACHELOR'S DEGREE IN GRAPHIC DESIGN
Specialization: Advertising
Borys Grinchenko Kyiv Metropolitan University
2018 – 2022

LANGUAGES
Ukrainian — Native
English — B2

PORTFOLIO
Behance
behance.net/bykravtsova