Анастасія

ANASTASIIA SPYTSIA
BRAND STRATEGIST
Remote / Ready to Relocate | [відкрити контакти](див. вище в блоці «контактна інформація») | telegram: @kaynastyaa

SUMMARY
Brand Strategist with 4 years of commercial experience. I build strategies at the intersection of
deep context, cultural insights, and global outlook (27 countries visited, 1 year living in the US,
fluent English). Evolved from operations and communications (PM/SMM) into deep brand
foundations. Strong in ideation, generating non-trivial concepts, and turning market chaos into
business meaning.

WORK EXPERIENCE
Brand Strategist & SMM Consultant / Full-Cycle PM (Marketing Agency & Private Practice) 2024 — 2026

Directing full-cycle marketing projects and driving brand strategy initiatives from research to
execution.
Developed brand platforms and communication strategies for commercial projects, increasing
audience engagement by an average of 30%.
Translated abstract business challenges into precise creative frameworks and solid positioning
by combining hands-on agency management with strategic vision.

Project Manager | Design Agencies (Upwork) 2022 — 2024 (2 years)

Supervised the full cycle of identity creation and visual communications for 20+ projects.
Integrated visual culture into product logistics, enhancing the quality of final deliverables on
time and under pressure.

ACHIEVEMENTS & HIGHLIGHTS

Global Context & Cultural Insights: Researched markets across 27 countries (including a 1-year
living experience in the US with fluent English), transforming cross-cultural immersion into a
methodology for discovering unconventional brand insights.
Stage, Storytelling & Facilitation: Applied a background in stand-up comedy and theatrical
improvisation to build frameworks for real-time facilitation and rapid brainstorming.
Poetry Slam Winner: Mastered the skill of packing complex, high-impact meanings into
concise, hard-hitting forms that hook audiences instantly.
Design Foundation: Graduated from Projector Creative & Tech School in Graphic Design
(2023), bridging the gap between visual aesthetics and strategic thinking.

SKILLS

Strategy & Brand: Brand Platforms, Positioning, Communication Strategies, Competitive
Benchmarking, Trendspotting, Jobs-to-be-Done, Strategic (CliftonStrengths #1 Top Talent).
Creativity & Facilitation: Ideation, Crazy Eights, Rapid Brainstorming, Scenario Thinking,
Copywriting.
Tools & Software: Graphic Design (Projector), Jira/Trello, Notion, Figma (Basic).
Mindset & Soft Skills: Crisis Management, High Adaptability, Cross-Cultural Communication,
Honesty, Accountability.