Alina

ALINA YASSIN
The Person Your Team Has Been Missing.
Social Media & Content Strategist | Beauty | Video-First Storytelling | Organic Growth
Ukraine | Open to relocate to Dubai | [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFILE
Beauty-focused Social Media & Content Strategist with 4+ years of experience turning audience insight, trends and brand
stories into social-first content that drives attention, organic growth and meaningful brand participation. Grew an account from
65 to approximately 40,000 followers organically in under one year and generated millions of organic views across personal and
client channels.
Works across the full content lifecycle - from calendars, cultural research, concepts and hooks to scripting, creative direction,
publishing, testing and performance-led iteration. Brings an MSc in International Marketing, a multicultural European and Middle
Eastern perspective, and hands-on experience across beauty, aesthetics, healthcare, luxury, technology, real estate and
wellness.

65 TO ~40K MILLIONS 4+ YEARS INTERNATIONAL
organic growth in <1 year of organic views social & content strategy Europe & Middle East

EXPERIENCE
Independent Social Media & Content Strategist
International | 2022–Present
Social-first strategy and execution for brands, founders and expert-led businesses across beauty, aesthetics, healthcare, luxury,
technology, real estate and wellness.
• Build weekly and monthly content calendars around brand priorities, campaigns, launches, audience behavior and relevant
cultural moments.
• Develop platform-native video concepts, hooks, scripts, content formats and production briefs; guide editors, designers,
videographers, creators and subject-matter experts through execution.
• Grew a plastic surgeon’s social account from 65 to approximately 40,000 followers organically in under one year through
expert-led storytelling, repeatable formats and continuous optimization.
• Generated millions of organic views across personal and client channels by testing topics, openings, narrative structures,
lengths and calls to action.
• Translate performance signals into content decisions, identifying winning themes and formats and refining future calendars
around reach, retention, engagement and conversion intent.
• Plan influencer and creator collaborations, including research, concepts, briefs and creative feedback, while aligning social
output with wider brand and business objectives.

Founder & Marketing Lead 2025 - 2026
AY BEAUTY LAB | International beauty & aesthetics platform
• Created and launched a beauty-focused platform helping consumers understand aesthetic options and connect with plastic
surgeons, cosmetologists and other beauty professionals.
• Defined the positioning, digital presence, customer journey and content direction, building first-hand insight into how people
research transformations, evaluate expertise and develop trust online.
• Supported hundreds of people navigating individual beauty journeys while coordinating communications across consumers,
medical professionals and creative partners.

Co Founder & Marketing Lead 2025
InTouch Esim | Global internet provider with VPN
• Co-founded and led marketing for a global digital-connectivity platform combining international eSIM services with
VPN-enabled online access. Developed the brand positioning, go-to-market strategy, customer journey and social content
direction for internationally mobile consumers. Coordinated content, creative and digital marketing initiatives across
international audiences, applying audience insights and performance learnings to strengthen acquisition and brand
awareness.

ALINA YASSIN • SOCIAL MEDIA & CONTENT STRATEGY

SELECTED PROJECTS
Plastic Surgery & Aesthetic Expert Accounts ( Turkey / Saudi Arabia / Ukraine )
Social strategy | Content systems | Organic growth
• Turned specialist knowledge into approachable, shareable video: educational series, FAQs, myth-led hooks, reactions,
transformations and audience-question formats.
• Owned the strategic thread from audience research and calendar planning through scripting, shoot guidance, editing
feedback and performance review.
• Organic growth on Tik Tok and IG. Launching influencer marketing campaigns.

LNR Dental Clinic ( Turkey )
Cosmetic dentistry | Social Media & Content Strategy
• Developed Instagram and TikTok content strategy around cosmetic dentistry, veneers, whitening and smile transformation,
balancing education, entertainment and patient-acquisition goals.
• Created recurring concepts, hooks, scripts and advertising-creative directions shaped by consumer questions, expert
authority and social trends.

Bilshi Jewelry ( Ukraine )
Luxury | Brand & Growth Strategy
• Developed positioning, customer-acquisition and influencer strategy, channel analysis, KPI framework and growth planning
for Ukraine and potential international markets.

NovoServe ( Netherlands ) • Object 1 ( Dubai) • Tokens Invest ( Southeast Asia)
Technology, investment & property | Integrated Marketing
• Built B2B and B2C and consumer-facing positioning, campaign, content and communications strategies across international
technology, property and investment audiences.
• Worked across stakeholder groups and markets on event marketing, investor communications, lead-generation concepts,
launches and premium-property storytelling.
• Managing a social media marketing team .

Hot Yoga West ( Sweden )
Wellness | Marketing & Community
• Supported marketing strategy, community communications, social content, events and campaigns for an established
wellness business in Gothenburg.
• Full time social media and content management.
EARLIER CAREER
ShowTime - Marketing Manager • Brainnest - Junior Marketing Specialist • New Venue Events • Renimar
Foundation across marketing campaigns, social-channel management, event communications, research and team collaboration. At
Brainnest, led weekly team performance; during the MSc, contributed to a winning B2B campaign project.

EXPERTISE
Social Media Strategy • Content Calendars • Video-First Storytelling • Hooks & Scripting • Creative Direction • Content
Formatting • Organic Growth • Performance Analysis • A/B Testing • Trend & Audience Research • Influencer Marketing •
Cross-Functional Collaboration • Brand Strategy • International Marketing

EDUCATION & LANGUAGES
MSc, Business Administration - International Marketing | Jönköping International Business School | 2021–2022
BSc, Business Administration - International Management | Jönköping International Business School | 2018–2021
Ukrainian - Native • Russian - Native • English - Professional

ALINA YASSIN • SOCIAL MEDIA & CONTENT STRATEGY