Pavlo

Pavlo Bagayev

[відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • @elpaches

International Business Development & Growth Leader with 15+ years of experience
launching new markets, building cross-border partnerships and driving B2B revenue
growth. Closed international deals up to €500K, led loyalty campaigns generating 15M+
units in sales, and developed distribution networks across Europe, LATAM and Asia. Strong
expertise in market entry strategy, partner acquisition and complex B2B negotiations.

WORK EXPERIENCE
Icon Partners • 09/2024 - 12/2025
Business Development Manager / Head of Growth
Company which provides legal services to Blockchain, Tech, e-commerce, and FinTech businesses
● Built and refined sales pipelines, automated routine tasks, enhanced response speed, and
improved personalisation in outbound and inbound sales processes.
● Integrated AI tools into lead management, content generation, and client
communication workflows.
● Handled high-volume international leads across Asia, Africa, Europe, US and Latin America,
conducting consultations and guiding prospects through the sales funnel.

Uployal • 06/2022 - 09/2023
Business Development Manager / Head of Partnerships
Multi-tool SaaS solution for customer tracking, analysis. Development and implementation of loyalty
programs with CRM.
•Organised meetings with potential customers from such countries as Georgia, Bulgaria, Latvia,
Uzbekistan, Mexico, Spain and other
•Marketing and commercial consultancy for international sales activities and accordance
with foreign market requirements
•Lead generation and search for new partners in Europe, Asia, America.
•Market research, implementation of new sales channels, searching for qualified leads, and
organising outbound sales.

Art Nation • 07/2020 - 01/2022
International Sales Director
Marketing Services / Loyalty Programs
•Management and sales in the first-ever coalition loyalty campaign Joykis with 12 big Ukrainian
retailers, which took place in 2021 and operated under the same conditions and prices all over
Ukraine. This activity allowed to unite 1500 stores (12 partners) and reach total sales of 15
mln cards and secondary products.
•Communication with big brands (Pepsi, Nestle, Visa and others) to gain their products or
product line to the project sales. Sponsors received loyalty product turnover growth from 30% to
140% at that time.

•Management and sales loyalty campaigns in Uzbekistan, Georgia and other countries
•Implementing new international product presentation and finding relevant leads from
such countries as Poland, Bulgaria, Romania, Spain, Baltics, Mexico, Nigeria, Portugal and
others

•Searching for relevant partnerships abroad (marketing or creative agencies). Contacting the
top competitors list.

•Project Management: Planning and implementation of POS material, omnichannel strategy,
planning and securing the logistical process, initiation and management of campaigns,
control through analysis and interpretation of sales results and data trends. Liaison with all
involved internal departments/external parties: logistics, design agencies, and customers.
•Commercial/Sales Support: Preparation of meetings/proposals in cooperation with the sales
manager, management of programs with the retailer, support of the retailer with in-store
execution, and commercial evaluation of campaigns.
•Program Analysis: Calculation and financial setup of loyalty campaigns, analyzing and interpreting
retailer CRM and market data, program control through analysis and interpretation of sales results
and trends, financial closing, and evaluation of results.
LLC Orner • Kyiv • 04/2019 - 03/2020
Business Development Manager
•During my work, I collected more than 600 contact base of potential customers
•Organised and fully supported the first international deals with clients from Latvia and Romania
•Lead generation and acquisition of new clients.
•Customisation of product solutions to increase customer satisfaction.
•Development and implementation of commercial policies, including customer discounts, etc.
LLC TISO Production 03/2016 - 06/2018
B2B Sales Manager
•Fastest deal with a new client – Lithuania
•Fastest deal after exhibition and signing of exclusive distributor contract – Nigeria (70K EUR)
•Biggest deal with a rookie client in the first year of cooperation – 500K EUR
•First-ever company sales of product to the international big stadium project – Camp Nou, FC
Barcelona
•First antiterrorism product (bollards) project abroad – Estonia
•Accounting clients and exclusive distributors from countries all over the world (Pakistan, South
Korea, Taiwan, Romania, Poland, Baltics, Mexico, Spain, Canada, US)

•Active search for and communication with foreign clients, including negotiations,
contract conclusion, and organising and overseeing equipment installation.

•B2B sector sales (project solutions), involving in searching for decision-maker contacts,

establishing connections, and presenting and selling company products.
•Representing the company at exhibitions, forums, and conferences.
IOI Corporation • Vyshgorod • 01/2015 - 11/2015
Brand Manager (MPM Oil)
•Bringing a new product to market and reaching a point of sales in around 10,000 T of product
monthly
•Organising and conducting market research, logistics routes, sales plans etc.
•Constant communication with the HQ of the supplier.
•Organising and conducting market research, including data collection and processing.
•Participating in the development and formation of strategic and tactical plans for brand growth.
•Formulating retail and commercial pricing for brand products.
•Managing PR and promotions, including advertising via press, internet, and radio.
•Planning and controlling the brand's budget.
LLC Prominvest • Kyiv • 07/2011 - 01/2014
Export & Import Manager
•Brought to the market a product (corrugated pipe) that became a top-selling product within
the category.

EDUCATION
Master of Marketing
National University of Food Technologies • 01/2009

SKILLS

Skill Highlights:
Project management,
Supply Chain management,
Strong decision-maker, B2B Sales,
Complex problem solver
Professional:
Strong communication skills,
Ability to proactively seek new customers and conduct sales campaigns through all available
channels,
Ability to work in a fast-growing business and to build relationships at all levels,
Flexible and able to adapt to a changing environment,
Ability to properly analyse customer feedback and use it to create effective ways of improving the
sales process
Languages:
English – advanced,
Spanish – advanced,
Catalan – advanced,
Ukrainian – native,
Russian - fluent