Євгеній

Yevhenii Mykytenko
CEO | General Manager | Business Unit Head | P&L; | International Scaling
Kyiv, Ukraine | EU Remote | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: @yevheniimykytenko

EXECUTIVE PROFILE
Business leader with 12 years of experience in digital marketing and IT-driven businesses, including 10+ years as CEO of an
international CPA/performance marketing platform. Owned strategy, P&L, growth, operations, partnerships, product
coordination and international expansion. Built and scaled the business from early-stage operations into a multi-market
international platform, combining commercial growth with operational discipline and sustainable scaling.

CORE STRENGTHS
• P&L ownership, financial planning, budgeting, margin control and business performance management
• Business strategy, international scaling, market expansion and new GEO launches
• General management, cross-functional leadership and operating model development
• Growth and performance marketing across CPA / CPL / CPS, affiliate and lead generation models
• Business development, strategic B2B partnerships and commercial ecosystem development
• KPI systems, management reporting, product coordination, process optimization and risk management

PROFESSIONAL EXPERIENCE
CEO / Chief Executive Officer
International Digital Marketing / CPA Platform - Company under NDA
May 2016 - June 2026
• Led an international digital business with full ownership of strategy, P&L, growth, operations, partnerships and global market
expansion.
• Scaled the company from early-stage operations into an established international platform across multiple markets.
• Built a scalable management structure with team leads, clear ownership, KPI systems, management reporting and regular
operating cadence.
• Led cross-functional functions across marketing, sales, partnerships, operations, finance, product, development, support and
PR.
• Managed financial planning across revenue, budgets, partner payouts, cash-flow processes and margin, balancing growth
with business sustainability.
• Built and developed an international ecosystem of advertisers, partners and B2B clients.
• Directed product and development priorities based on commercial and operational business needs.
• Managed commercial, operational, product and reputational risks in a fast-scaling international environment.

EDUCATION & LANGUAGES
National Aviation University - Master's Degree, Systems Software, 2015
Ukrainian - Fluent | Russian - Fluent | English - Upper-Intermediate