Юлія

JULIA
ZELENINA
Education
(2025 - now)
SUTE (STATE UNIVERSITY OF TRADE AND ECONOMICS),
KYIV, UKRAINE
About Me Master of Brand-Marketing (English program)
Results-driven FMCG Marketer with hands-on
experience at Nestlé and PepsiCo, combining
strong expertise in brand management,
commercial strategy, and financial analytics.
(2021 - 2025)
Experienced in managing end-to-end marketing SUTE (STATE UNIVERSITY OF TRADE AND ECONOMICS),
campaigns, coordinating cross-functional teams KYIV, UKRAINE
and agency partners, and translating consumer Bachelor of Digital Economy
and business insights into actionable growth
initiatives. Passionate about AI-powered
workflow automation and leveraging
technology to streamline marketing processes,
improve agency collaboration, and increase
operational efficiency.
Professional Experience
(August 2025 - August 2026)
Contact
JUNIOR MARKETING SPECIALIST (TRAINEE CONTRACT), NESTLÉ
[відкрити контакти](див. вище в блоці «контактна інформація»)

Integrated AI tools (Gemini, Lovable, Base44) into brand-management
[відкрити контакти](див. вище в блоці «контактна інформація»)
workflows to automate agency and designer briefs, speed up POS- material
now in Kyiv, Ukraine) production, and improve strategic alignment of product campaigns.

Worked effectively with external agencies and designers by embedding
Skills AI-driven feedback loops, reducing revision cycles and maintaining
brand consistency.
Design & Branding: Canva, Figma
Supported day-to-day brand activities: marketing collateral, market data
AI Product Automation: Gemini, Claude,
analysis and performance metrics tracking in cross-functional project
Lovable, Base44, Kling teams.

Data & Finance: Advanced Excel (Macros,
Data Models), Power BI, SAP, Jira, 1C
(September 2024 - May 2025)
Business Processes: Process Modeling
(IDEF0, BPMN) FINANCE TRAINEE, NET REVENUE MANAGEMENT,PEPSICO

Microsoft 365
Automated the post-meeting documentation process by integrating
Programming (Python, HTML, CSS) speech-to-text transcription and AI, instantly generating detailed briefs
after meetings.

Designed and defended an IDEF0 business-process model that
Language optimized the financial report update workflow.

English — Upper-Intermediate (B2)

Ukrainian — Native (August 2023 - August 2024)
ENGLISH TUTOR / MENTOR, STUDYLESS

Conducted 50+ language mini-courses, webinars and marathons for
kids.

Drove the creative design and optimization of the school’s branded
social media page.