Ксенія

KSENIIA CHYHARKINA
Strategic Communications Specialist
Advocacy | Public Affairs | Humanitarian Communications | Digital Strategy
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

Languages: Ukrainian (Native) • English (Advanced) • Russian (Fluent) • French (Basic)

PROFESSIONAL SUMMARY
Strategic communications professional with over ten years of experience leading communication, advocacy and
stakeholder engagement across humanitarian, civil society, international donor-funded and private-sector
environments in Ukraine and internationally. Experienced in designing communication strategies that strengthen
institutional visibility, support advocacy objectives and build trust among international donors, media, educational
institutions and civil society partners. Skilled in translating complex programmes into clear public narratives, leading
integrated communication campaigns, and advising leadership on strategic communications through periods of
organisational growth and change. Currently leading marketing and communications for British Council programmes
across Ukraine, coordinating with London headquarters on brand compliance and regional adaptation, and building
partnerships with media, educational institutions and civil society stakeholders. Previously led communications strategy
at ISAR Ednannia across national and international donor-funded programmes — including those supported by Sida,
Norad, the European Union and UNICEF — developing donor-facing messaging, impact storytelling and media relations
that strengthened institutional visibility and fundraising communications. At Save Ukraine, led integrated
communications for humanitarian and child-focused advocacy programmes reaching domestic and international
audiences, managing donor reporting cycles and supporter communications. Experienced working within Ukraine’s
wartime operating environment, coordinating multidisciplinary teams, international partners and external contractors
to deliver communication products supporting humanitarian response, recovery and civil society development. Native
Ukrainian speaker with advanced English, bringing strong cross-cultural communication skills to international, multi-
stakeholder settings.

CORE COMPETENCIES

▪ Communication Strategy ▪ Advocacy & Public Engagement ▪ Media Relations
Development
▪ Stakeholder & Partnership Building ▪ Donor Communications & ▪ Content Strategy & Editorial
Reporting Oversight
▪ Digital Communications ▪ Campaign Management ▪ Crisis & Wartime Communications
▪ Reputation Management ▪ Cross-Functional Team Leadership ▪ Monitoring & Evaluation
▪ Brand Governance & Compliance ▪ Civil Society Engagement ▪ International Partnerships

PROFESSIONAL EXPERIENCE

Marketing & Communications Manager April 2026 – Present
British Council Ukraine | Kyiv, Ukraine
• Lead communication strategy and integrated campaign planning for British Council programmes across Ukraine,
aligning messaging and activities with organisational priorities.
• Direct content planning and production across digital platforms, tailoring messaging for distinct audience
segments, including youth and professional development communities.
• Build and maintain partnerships with media outlets, educational institutions and civil society stakeholders to
extend the reach and credibility of programme communications.
• Oversee communication performance monitoring and reporting, using audience and engagement data to refine
strategy and improve reach.

• Coordinate with London headquarters on brand compliance, editorial governance and adaptation of global
communications guidance to the Ukrainian context.

Head of Communications 2025 – April 2026
ISAR Ednannia (ІСАР Єднання) | Kyiv, Ukraine
• Led development and delivery of the organisation’s communication strategy across national and international
donor-funded programmes, including those supported by Sida, Norad, the European Union and UNICEF.
• Designed donor-facing messaging and impact storytelling frameworks that strengthened institutional visibility
and supported fundraising and donor reporting communications.
• Managed media relations and multi-channel communication campaigns, building relationships with journalists
and outlets to grow public reach and reputation.
• Directed a content production team and external contractors, overseeing editorial standards, brand consistency
and workflow efficiency.
• Led communications for the Civil Society Development Forum, including speaker positioning, media outreach and
event visibility, strengthening the organisation’s standing among civil society and institutional partners.

Marketing Lead 2024 – 2025
Save Ukraine NGO | Kyiv, Ukraine
• Led integrated communications for humanitarian and child-focused advocacy programmes, reaching domestic
and international audiences.
• Developed digital content strategies and donor-oriented messaging to sustain and grow the organisation’s
supporter community.
• Coordinated public visibility activities across owned, earned and partner media channels to raise awareness of
humanitarian programming.
• Managed donor reporting cycles, project communication assets and fundraising campaign materials, ensuring
accurate and timely donor communications.

Marketing Strategist & PR Lead 2023
EU HealthTech Startup | Europe (Remote)
• Developed positioning and public relations strategy supporting the organisation’s market entry across European
markets.
• Led audience research and message adaptation to reach distinct stakeholder groups across new markets.
• Managed communications execution, press materials and creative production for market-entry activities.

Deputy Head of Marketing 2016 – 2019
OLX Group (Central Asia & Ukraine) | Multi-market
• Led brand and communications strategy across multiple markets, managing large-scale budgets and cross-
functional teams, including creative agencies.
• Directed audience engagement activity and strategic reporting to senior leadership, using analytics to inform
organisational decision-making.

Brand Strategist & Marketing Lead 2019 – 2023
Monotel Ukraine (Hospitality) & Mileberry (USA Logistics Startup) | Kyiv / Remote
• Built brand identity and communication frameworks supporting business expansion across consumer and
partner-facing audiences.
• Directed content, partnership and relationship-management communications, including for a fully remote,
founder-led international team.

SELECTED COMMUNICATIONS ACHIEVEMENTS
• Led communication strategy for programmes funded by UNICEF, the European Union, Sida, Norad and the British
Council.
• Directed integrated communication activity spanning humanitarian response, recovery and civil society
development.

• Built and sustained partnerships with international organisations, media outlets, educational institutions and civil
society groups.
• Managed multidisciplinary communication teams, agencies and external contractors delivering campaigns under
demanding wartime operating conditions in Ukraine.
• Produced strategic communication materials supporting donor engagement, programme visibility and
organisational reputation.

INTERNATIONAL EXPERIENCE
• British Council — UK-headquartered international organisation, coordinating with London HQ on global
communications standards.
• UNICEF-funded programmes, delivered through ISAR Ednannia.
• European Union–funded programmes.
• Sida (Swedish International Development Cooperation Agency)–funded programmes.
• Norad (Norwegian Agency for Development Cooperation)–funded programmes.
• Cross-border communications and market-entry work for an EU-based organisation.
• Regular English-language communications with international donors, partners and headquarters teams.

DIGITAL COMMUNICATIONS
• Digital communication strategy and editorial content planning
• Social media governance and content ecosystems
• Audience engagement, analytics and reporting
• Website and multimedia communications
• Video and multimedia storytelling

EDUCATION
Management & Marketing
Kyiv Polytechnic Institute, Kyiv, Ukraine
Brand & Communication Strategy Programme
International Business Institute, Kyiv, Ukraine

PROFESSIONAL DEVELOPMENT
• CIPR Advanced Certificate Course, Public Relations (UK) — in progress
• PredictiveIndex Training — OLX Group

SOFTWARE & DIGITAL TOOLS
Microsoft 365 • Google Workspace • Canva • Adobe Express • Meta Business Suite • Google Analytics • CRM
platforms • AI-assisted content tools