Вікторія

Viktoriia Skichko
Communications Lead
Internal Communications | Employer Brand | Change Communications

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LinkedIn profile

Profile
Communications Lead with 12+ years of experience across international tech, gaming, B2B and B2C companies. Specializing in
internal communications, employer brand and change communications, with experience building communications functions from
scratch, partnering with senior leaders and leading teams of 5+.

Selected impact
• +10% employee engagement
• 18% → 14% employee turnover
• +35% internal content engagement
• Comms function built from scratch for 350+ employees

Core competencies

Communication Strategy • Internal Communications • Employer Brand • Change & Crisis Communications • Leadership
Communications • Stakeholder Management

Professional experience
Futurra Group — B2C Product IT Company

Communications Lead
May 2026 – August 2026

• Systematized internal communications for a growing 100+ person product company, introducing recurring leadership, learning
and employee engagement formats.
• Partnered with People Ops and senior stakeholders on employer brand, culture and leadership visibility initiatives.
• Led communications for company-wide initiatives including an AI Hackathon and management development program.

Fractional Communications Lead
January 2026 – Present

Led communications projects for social-impact initiatives and NGOs, from strategy and messaging to PR and marketing execution.

Selected projects:

Inclusive Recreation Center

Communications & Marketing Lead
March 2026 – Present

• Developed the communications and marketing approach, defining target audiences, key messages, content priorities and
promotional channels
• Led external communications and marketing to build awareness and attract new bookings.

English++ — NGO

PR & External Communications Manager
April 2026 – Present

Developed the NGO's PR approach, media positioning and key messages, and supported outreach to relevant media.

Wargaming – a global product company developing online video games

Internal Communications Officer
September 2021 – December 2025

• Redesigned internal content around employee-led storytelling, increasing Workplace views and interactions by 35%
• Partnered with executive and HR leaders across regions on internal communications and employee engagement
• Led sensitive crisis communications and office-wide updates during wartime

• Moderated company town halls and educational events in English and Ukrainian
• Created an educational program on Ukrainian history and culture to strengthen team identity

Global Message Services – an international messaging and telecom solutions provider

Marketing Communications Officer
January – July 2021

• Led external communications, PR partnerships and industry association relations
• Developed company messaging with internal stakeholders and translated business priorities into external communications
• Supported senior company speakers with messaging, speeches and preparation for international events
• Built relationships with six key industry associations and developed international speakership opportunities for company
leaders
• Established the event management process from scratch and managed communications budgets and reporting

Independent projects & professional development
February – December 2020

Guest lecturer and speaker on Employer Brand, HR and recruiting topics for Universe IT and Hurma

Global Message Services – an international messaging and telecom solutions provider

Head of Internal Communications
July 2018 – February 2020

• Built the internal communications function and EVP from scratch for a 350+ employee organization.
• Partnered with senior executives on leadership and business communications.
• Led and developed the IC team, including onboarding, coaching and promotion.
• Improved engagement survey results by 10% and contributed to reducing employee turnover from 18% to 14%.
• Introduced Kanban/Jira workflow for the Marketing team to improve planning and delivery.

Be-it Agency (ex-PRP) – PR and communications agency within One Philosophy Group of Companies

Account Manager
November 2017 – May 2018

Managed communications and PR campaigns for Microsoft, GlobalLogic, Philips and BASF, covering media relations, employer brand,
content, campaign development and client management.

Newsfront PR Agency – a communications agency specializing in public relations, public affairs, and reputation management

Account Executive → Senior Account Executive → Account Manager
October 2015 – October 2017

Managed PR and media relations for the U.S. Embassy, Microsoft and Ericsson. Two Microsoft Ukraine campaigns received
recognition in Microsoft's global communications awards; supported Ericsson Ukraine's press office for two years.

Additional info

Languages
• Ukrainian — Native
• English — C1 Advanced

Education
• Brunel University, London. Master’s Degree in Finance and Investment. September 2008 – September 2009
• Kyiv National University of Trade and Economics, Kyiv. Bachelor's degree in banking and bachelor’s degree in interpretation
and translation. August 2004 – August 2008

Certificates/Courses
• Universum Certified Employer Branding Professional, Employer Branding Academy
• IT Project Management, E5
• Global Marketing Communications, Projector

Networking & mentoring
• Created “Communication during crisis and transformations” intensive for Employer Branding Community
• Mentor in communications at Projector Mentorship Platform