Ірина

Iryna Petruk
Account Manager | Business Development Manager
Toronto, Ontario, M5V 0M4 | (437) 733-1859 [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY
Account Manager and Business Development professional managing a $500,000 annual corporate revenue portfolio across Canada.
Skilled in client onboarding, renewals, contract negotiation, account expansion, lead generation, and Salesforce-based pipeline
forecasting. Promoted from Admissions Advisor after consistently exceeding enrollment targets. Qualified educator with pedagogical
training and 8+ years of teaching and learning experience with children and adults, bringing a Learning and Development perspective
to client success and corporate training programs. Authorized to work in Canada (Open Work Permit). Fluent in English, Ukrainian,
and Russian.

SKILLS
Account & Sales: Account Management, Key Account Management, Client Relationship Management, Client Onboarding, Client
Success, Customer Retention, Renewal Management, Business Reviews, Account Planning, Upselling, Cross-selling, Consultative
Selling, Contract Negotiation, Lead Generation, Business Development, B2B Sales, B2C Sales
Analytics & Tools: Salesforce, Apollo, Customer Relationship Management (CRM), CRM Reporting, Pipeline Management, Sales
Forecasting, Key Performance Indicators (KPI) Tracking and Reporting, Sales Performance Analytics, Trend Analysis, Market and
Competitor Analysis, Microsoft Excel, Google Sheets, Microsoft Office 365
Learning & Development: Learning and Development, Corporate Training, Language Training, Training Delivery and Facilitation,
Learner Needs Assessment, Learning Objectives, Lesson and Program Planning, Pedagogy, Coaching and Mentoring, Learning
Management Systems (LMS), Curriculum and Teaching Plan Design, Event and Meeting Coordination, Adult Learning, Youth
Education
Professional: Cross-functional Collaboration, Stakeholder Management, Strategic Planning, Problem Solving, Leadership
Languages: English (fluent), Ukrainian (fluent), Russian (fluent), French (beginner)

WORK EXPERIENCE
Business Development Manager / Account Manager Sep 2025 – Present
Berlitz Canada | Toronto, ON
• Manage a portfolio of 20+ corporate accounts across Canada generating $500,000 in annual revenue, serving as the primary
point of contact for renewals, account growth, and client success.
• Lead onboarding for new corporate clients, ensuring smooth implementation and early adoption of services.
• Conduct regular business reviews to monitor client satisfaction, identify risks, and uncover account expansion opportunities.
• Develop and execute client success plans aligned with each organization's learning objectives and business goals.
• Identify upselling and cross-selling opportunities through proactive account planning and relationship management.
• Negotiate contracts, pricing, and service agreements while maintaining long-term client partnerships.
• Build relationships with key decision-makers to manage renewal timelines and anticipate evolving client needs.
• Use Salesforce CRM reporting and pipeline analysis to forecast renewals, monitor account health, and identify growth
opportunities.
• Generate leads through networking, outreach, industry events, and Apollo prospecting; identify and pursue new business
opportunities to drive revenue growth.
• Met the required 15–20% performance target across the account portfolio; track KPIs and report on pipeline performance and
revenue.
• Secured a new corporate partnership, expanding the client base and revenue pipeline.
• Conduct market and competitor analysis to identify growth opportunities, and collaborate with marketing, sales, product, and
operations teams to align growth strategies.
• Partner with internal scheduling and instructional teams to resolve issues quickly and ensure high-quality service delivery.
• Promoted from Admissions Advisor after consistently exceeding individual sales targets.

Admissions Advisor (B2C Sales) Jul 2024 – Sep 2025
Berlitz Canada | Toronto, ON
• Consistently exceeded monthly enrollment conversion targets through a consultative sales approach.
• Conducted needs assessments and language level consultations to recommend programs aligned with client goals.
• Guided prospects through the full enrollment journey, from initial inquiry to registration.
• Maintained consistent follow-up with qualified leads, improving engagement throughout the decision process.
• Identified opportunities to recommend premium programs and additional services based on client needs.
• Maintained accurate CRM records to support timely follow-up and pipeline management.
Sales Associate / Stylist (Part-time) Feb 2024 – Jan 2026
Madeline's Boutique | Toronto, ON
• Delivered personalized customer service by identifying client needs and recommending suitable products, building repeat
business.
• Managed inventory, merchandising, and product replenishment; resolved customer concerns and processed transactions
accurately.
Customer Service Representative (B2B) May 2023 – Dec 2023
Motion by Visible | Montenegro
• Supported B2B customer accounts by resolving service inquiries and maintaining strong client relationships.
• Consistently met customer service and performance targets while managing a high volume of inbound communications.
• Investigated and resolved customer issues with timely follow-up; maintained accurate customer records.
Sales Associate / Customer Service Oct 2021 – Mar 2023
Fine Art Shippers | Remote
• Managed client inquiries from initial contact through contract preparation and payment collection.
• Prepared shipping quotations and negotiated pricing while delivering a high standard of customer service.
• Achieved monthly, quarterly, and annual sales objectives through relationship-based selling.
• Prepared sales agreements and coordinated with internal teams to ensure smooth service delivery.
English Teacher Oct 2019 – Dec 2021
Skyeng | Remote
• Delivered online English lessons to children and adults, assessing learner needs and adapting lesson plans and teaching methods
to individual learning goals.
• Built strong relationships with students and parents, contributing to long-term student retention; used CRM and learning
management systems to track learner progress.
Teacher / Youth Staff Sep 2016 – Sep 2019
I Love GYM | China
• Taught and supervised children in multiple programs, planning activities and materials in a structured, safe, and engaging
learning environment.
• Built trusted relationships with children and parents through consistent communication and support.
Teacher Sep 2013 – Sep 2016
Secondary School #3 | Kolomyia, Ukraine
• Taught English language and literature and led a class of students, assessing learner progress against curriculum objectives.
• Created and designed teaching plans and lesson materials aligned with curriculum objectives.
• Prepared and provided reports on student progress, attendance, and performance.
• Organized school events, activities, and meetings for students, parents, and colleagues.
• Communicated regularly with parents and colleagues on student development and engagement.

EDUCATION
Master's Degree, English Language and Literature (Philology) Sep 2008 – Jun 2013
Vasyl Stefanyk Precarpathian National University | Ivano-Frankivsk, Ukraine
Pedagogical qualification: qualified to teach English language and literature to children and adults
Canadian degree equivalency assessment (WES): in progress