Ірина

IRYNA SELEZNOVA
BRAND & GRAPHIC DESIGNER
Kyiv, Ukraine · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)

ABOUT

Graphic Designer with 2+ years of experience in digital advertising, visual communication and creative design. Strong foundation in graphic design, typography, composition,
visual hierarchy, color and creative concept development. Experienced in digital products, advertising campaigns, social media and brand communications, from concept to
final production and adaptation across formats and markets. Combines visual thinking with AI and workflow automation to explore ideas, improve creative production and
develop effective visual solutions.

EXPERIENCE

WELLTECH 2026 · 3 months

Graphic Designer
• Created static advertising creatives for Google Ads for the Yoga-Go digital product.

• Developed visual concepts and adapted creative solutions to formats, placements and platform requirements.

• Owned creative localization across Meta and Google Ads, adapting assets for different markets and languages while maintaining visual consistency.

• Developed and implemented custom design plugins to automate repetitive tasks and accelerate creative production.

TENTENS TECH 2025–2026 · Remote

Creative Designer
• Produced 18–20 static advertising creatives per day for Meta and Google while maintaining visual quality and consistency.

• Developed creative concepts and visual directions based on marketing objectives, audience insights and competitor research.

• W orked with typography, composition, color, imagery and visual hierarchy to create clear visual communication.

• Developed and tested creative hypotheses through A/B testing using CTR, CR, CPA and ROAS.

• Used AI-powered tools to generate visual assets, explore concepts and accelerate creative iterations.

F REELANCE 2022–2025

Graphic Designer / Content Creator
• Developed visual communication for clients across different industries, from concept development to final delivery.

• Created social media visuals, advertising banners, promotional materials and campaign assets for digital channels.

• Developed creative solutions using typography, composition, color, imagery and visual hierarchy.

CORE SKILLS

GRAPHIC DESIGN
DIGITA L & CREATIVE

Graphic Design · Typography · Composition · Grid Systems
Digital Design · Advertising Design · Social Media Design

Color · Visual Hierarchy · Layout Design · Visual Communication

Digital Products · Cross-channel Adaptation · Creative Localization

CREATIVE & BRAND
TOOLS

Visual Concepts · Creative Concept Development · Visual Identity
Figma · Adobe hotoshop · Adobe Illustrator · CapCut

P

Brand Communication · Visual Systems · Art Direction

Creative Research · Competitor Analysis AI & GENERATIVE DESIGN

Midjourney · Leonardo AI · Freepik AI · Sora

Adobe Firefly · ChatGPT · Nano Banana

WO KFLOW

R

AI-assisted Design · Generative AI · Prompt Engineering

Creative Automation · Custom Design Plugins · Workflow Optimization

E D U C AT I O N

STATE UNIVERSITY OF TRADE AND ECONOMICS SKEL AR CREATIVE DESIGNERS INTENSIVE · March 2024

SKEL AR DIGITAL MARKETING INTERNSHIP · May 2024
International Management · 2023–2027