Олексій

Oleksiy Sendetskyi
Visual and Digital Designer | Web, Marketing & Graphic Design
14 Years of Experience with B2B and B2C Clients | 6 Years Leading a Design Team
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LinkedIn | sendetskyi.com
Based in Katowice Metropolitan Area, Poland. Available remote or hybrid, on-site in Katowice, Tarnowskie Gory, Gliwice, Zabrze, Bytom and Chorzow.
Open to employment or B2B contract.

Visual and digital designer with 14 years of experience delivering web, marketing and brand design for B2B and B2C companies across
Europe and the United States, including six years as Design Team Lead. Grew from layout and web designer into department lead at
INFUSE, combining people management with hands-on delivery of the highest-priority accounts. Owned design direction for 50+ enterprise
B2B clients per year, including Microsoft, Zoom, Oracle, Twilio and Equinix. Builds systems rather than one-off layouts: brand books, design
systems and template libraries, self-service platforms for adjacent departments, internal knowledge bases, design QA standards,
estimation and workload planning. Personally awarded NY Product Design Silver and W3 Silver; work delivered by the department under
his leadership also took Hermes Creative Gold (x2) and NYX Gold. Delivers end to end without support, from landing pages and sales
collateral to print production and prepress, and independently launched DropPilot, an AI-assisted lead generation product.

Work Experience
Design Team Lead
INFUSE
Remote
05/2020 - 03/2026
Tripled department throughput, from 3 to 10 client requests per week, by rebuilding intake, estimation and prioritisation.
Grew the team from 2 to 6 designers; hired and onboarded 10+ people over six years, ran performance reviews, and deliberately mixed
task types to develop each designer's weaker areas.
Owned design direction for 50+ B2B clients per year, including Microsoft, Zoom, Oracle, Twilio and Equinix, and personally led the
highest-priority accounts.
Led design of Demand Accelerator, the company's first-to-market demand intelligence platform, part hands-on and part directing the
team; awarded NY Product Design Silver in the Future Technologies in Business category. Work delivered by the department under his
leadership was also recognised with Hermes Creative Awards Gold (x2) and NYX Gold.
Rebuilt client approval: concepts delivered within 2 days, structured briefs, and named approvers fixed in advance, bringing work to
sign-off in 2 rounds instead of repeated rework cycles.
Built the department knowledge base: a brand book covering every company material type, documented specifications, and an internal
reference site with example layouts, cutting new designer onboarding from 3 weeks to 1.
Built a template system and internal platform that let the sales team assemble decks from approved slides instead of commissioning a
designer for every presentation.
Established internal design QA for quality, brand consistency and tone of voice, tracking rework and holding the standard at no more
than one revision per designer per iteration.
Defined estimates for each work type, set priorities and balanced workload across the team, with 90% of work delivered ahead of
deadline.
Coordinated delivery with developers, marketing, sales and account management as a cross-functional stakeholder.
Visual and Digital Designer
INFUSE
Remote
02/2016 - 05/2020
Joined as the first designer hired into the company's newly formed design department.
Personally delivered 5+ landing pages and 10+ PDF assets per month for the company's B2B clients as part of its demand generation
and sales services.
Owned company marketing design within a team of 2 to 3 designers: campaign landing pages, marketing assets, email campaigns, PPC
banners, social media design, and print collateral for 3+ major events per year.
Designed the corporate website and the websites of the company's startups; the FortifyIQ website received a W3 Award (Silver, 2019)
as its sole designer.
Delivered brand refreshes for the company's own identity.
Web Designer
IMS Media
09/2015 - 02/2016
Designed websites and landing pages, company marketing materials, PPC advertising banners and email campaigns.
Graphic Designer
Wolf Printing House
06/2013 - 09/2015
Designed and typeset print materials, from business cards to multi-page catalogues.
Prepared technically complex layouts using spot UV varnish, embossing and die-cutting, and handled full prepress and print production.
Designer and Layout Artist
Vesilnyi Sezon Magazine
08/2012 - 06/2013
Typeset a seasonal magazine and the Premium-card discount catalogue, and produced advertising layouts for the publication's clients.
Freelance Designer
Self-employed (sole proprietor)
2015 - Present
Maintained an independent design practice for over ten years, with a pool of repeat clients returning on a regular basis.

Delivered the full service range: web design, graphic design, branding and visual identity, marketing materials and print production.
Advised clients on visual branding and business process improvement alongside design delivery.

Projects
DropPilot — droppilot.in.ua
Founder and Designer
2026 - Present
Launched an independent product for dropshipping businesses that automatically finds product suppliers on marketplaces and returns a
ready-to-use contact list, replacing manual research that takes at least an hour per product.
Designed the full user experience: the flow from query to report, the VS Code extension interface, the client-facing HTML report, and the
product landing page.
Built the technical implementation solo through AI-assisted development: Prom.ua and OLX parsers, a multi-stage lead filter running
across four models, and proxy service and auto-dialer integrations.

Skills
Design Team Leadership | Team Management | Hiring and Onboarding | Performance Reviews | KPI | Mentoring | Workload and Capacity
Planning | Estimation | Prioritisation | Design Process Optimisation | Design Operations | Design QA | Quality Control | Brand Governance |
Tone of Voice | Client Communication | Stakeholder Management | Briefs and Approvals | Cross-Functional Collaboration | Collaboration
with Developers | Internal Tooling | Knowledge Base | Documentation | Design Systems | Brand Book | Style Guide | Template Systems |
Component Libraries | Visual Design | Digital Design | Web Design | Landing Pages | Multi-Page Websites | E-commerce Design | UI Design |
UX Design | Wireframing | Prototyping | Responsive Design | Concept Development | Art Direction | Marketing Design | B2B Marketing |
Demand Generation | Lead Generation Campaigns | Sales Collateral | Sales Enablement | Case Studies | Whitepapers | Guides | Proposals |
Presentation Design | Pitch Decks | PDF Document Design | Email Design | Email Templates | PPC Banners | Display Advertising | Social
Media Design | Infographics | Graphic Design | Brand Identity | Logo Design | Packaging Design | Branded Merchandise | Business Cards |
Catalogues | Magazines | Flyers | Booklets | Stickers | Print Design | Prepress | Print Production | Finishing | Typography | Layout and
Typesetting | Motion Design | Animation | AI-Assisted Design | Generative AI | Prompt Engineering | AI Image and Video Generation
Tools: Figma | Adobe Photoshop | Adobe Illustrator | Adobe InDesign | Jitter | Framer | Microsoft PowerPoint | VS Code | ClickUp | Claude |
Gemini | OpenArt | Weavy | Kling
Languages: Ukrainian (native) | English (working proficiency: English-language briefs, documentation and internal team communication)

Awards and Recognition
NY Product Design Awards, Silver, 2023. Issued by NY Product Design Awards for INFUSE's Demand Accelerator, a first-to-market
demand intelligence platform, in the Future Technologies in Business category. Led the design, part hands-on and part directing the
team.
W3 Awards, Silver, 2019. Issued by the Academy of Interactive and Visual Arts for the FortifyIQ website, designed end to end: concept,
visual system and all page layouts.

Education and Certification
Kharkiv National Automobile and Highway University (KhNADU)
Master's Degree
2008 - 2013
Computer Academy STEP
Field of Study: Computer Graphics and Design
2011 - 2013
S-label IT School
Field of Study: Web Design, UI/UX
2015