Анастасія

Anastasiia PROFILE

Yarosh I build marketing, and products, that turn into pipeline and revenue.

Marketing leader with 9 years across Real Estate, Fintech, Blockchain,
Head of Marketing · Product eCommerce, B2B, SaaS and Agriculture, five of them in IT/SaaS. I build
Owner · Growth Strategist marketing from the ground up: positioning, go-to-market, content
engines, performance funnels, and I lead cross-functional teams of
C O N TA C T marketing managers, PMs, developers, QA, DevOps, designers, SMM,
SEO, PPC and content people. I also work the product side as a
nancy.yarosh.marketing
Product Owner and Product Marketing Manager, so I think in pipeline
@gmail.com
and product, not just campaigns.
[відкрити контакти](див. вище в блоці «контактна інформація»)
Telegram: @siia_yarosh
For the past year and a half I've been pulling AI deep into the day-
Kharkiv, Ukraine · Remote
to-day: automating marketing and business workflows, building AI-
assisted content and research pipelines, and working hands-on
L A N G UAG E S
with Claude Code to ship internal tools and automations myself
instead of just briefing developers on them.
Ukrainian

Native

English
EXPERIENCE

Upper-Intermediate Head of Marketing · Product Owner / Product Marketing
Manager
May 2023 – Present
CORE SKILLS
Achievion Solutions, US-based AI development company · Remote

Product Ownership Own end-to-end marketing strategy for the US market; full-funnel
demand generation across SEO, LinkedIn Ads and social selling, Clutch
GTM Strategy and email outreach.

Positioning As Product Owner and Product Marketing Manager, led a gamified AI
platform that scores and improves software-engineering-team
Team Leadership performance: owned positioning, ICP, value proposition, roadmap
priorities and go-to-market.
Performance / CRO
Over the past 1.5 years, embedded AI directly into how the marketing
SEO / GEO PPC
function runs day to day: automated reporting, content drafting,
competitor and market research and internal workflows, building and
Marketing Automation
maintaining the automations myself in Claude Code instead of just
AI-Driven Automation briefing developers on them.

Content & Email Produce expert content (white papers, case studies, presentations,
infographics); build and optimize landing pages, chatbot flows and
KPI / OKR Project Mgmt website redesign.

Manage CAC / ROI and budget; direct designers, developers and
UX / UI Event Marketing
copywriters to ship the work.

TOOLS Marketing Lead / Specialist May 2020 – May 2023
Code&Care, US/EU IT outsourcing · Remote
GA4 Google Ads Built and ran the full marketing function: strategy, SEO, content (white
papers, lead magnets), directory growth (Clutch, GoodFirms,
GTM Looker Studio
DesignRush) and paid campaigns (Google Ads, LinkedIn, Facebook,
Semrush Ahrefs Reddit, Twitter incl. remarketing).

SERanking Coordinated a delivery team, setting technical tasks for copywriters,
designers and developers; led company rebranding and website
Search Console Hotjar redesign.

HubSpot Figma
Results: +40% inbound leads, −25% cost-per-lead, Top-3 on Clutch in
key categories, driving organic growth with no extra ad spend.
WordPress / Strapi
Head of Marketing Oct 2019 – May 2020
FB / LinkedIn / Reddit Ads LLC Agristar, official dealer of John Deere (global machinery / transport
leader)
AI tools Claude Code
Led the marketing department; implemented John Deere's global
marketing and SMM strategy on the local market.
E D U C AT I O N Ran PR, event marketing and offline events, including organizing client
trips to Europe and the USA; developed promotions and special offers.
MA, Marketing &
Led new-dealership openings and sales-area merchandising to global
Management of Foreign
standards; managed branded merchandise.
Economic Activity
V. N. Karazin Kharkiv National
Marketing Assistant → Head of Marketing Mar 2019 – Nov 2019
University
KlientWave, digital agency (promoted to Head of Marketing within 6 months)
2017 – 2019
Built marketing strategies, USPs and positioning, email/push distribution
MA, Law and automatic sales funnels; integrated marketing tools, chatbots and
V. N. Karazin Kharkiv National LinkedIn automation.
University
Built Buyer Persona, Buyer Journey and Customer Flow; wrote scope-
2010 – 2016
of-work and tech specs for designers, copywriters and developers.

Led client meetings, contractor communication and project control.
C E R T I F I C AT I O N S

Head of Digital Marketing Feb 2018 – Apr 2019
Technical Proficiency for
Kharkiv Youth City Council · Part-time
Business Experts – 2026
Created the development strategy; managed media communications
Inbound Marketing, HubSpot and target media.
Academy – 2019, 2025 Set tasks and coordinated the marketing team; supported social and city
initiatives.
Strategy Marketing, Laba –
2021
Marketing Manager · Content & SMM Jul 2017 – Mar 2019
Brand Father, Andriy Fedoriv – MK Consulting Group & 4SIDE Web agency
2020 Audience segmentation, customer avatars and ICPs, competitor audits,
SWOT and A/B testing; built and executed SMM strategies and content
Digital Strategy, "Baggage" –
plans.
2020
Ran full advertising campaigns (FB, Instagram) with metrics analysis;
Google Analytics Academy – email and crowd marketing; CMS and landing/promo content.
2019
Earlier: Marketing Specialist, Artjoker (2019, tech and SEO content); Court Clerk,
Project Management – 2018 Kharkiv Economic Court of Appeal (2014–2017, procedural documents and
hearings). Full history available on request.