Ірина

Iryna Kalyniak
AMAZON BRAND MANAGER
Amazon Brand Manager | Brand Growth • Product Strategy • Creative Direction
Ternopil, Ukraine

PROFESSIONAL SUMMARY
Amazon Brand Manager with 6 years of experience building and scaling Amazon brands through product strategy, creative
direction, SEO, PPC, and marketplace growth. Experienced in managing multi-million-dollar Amazon brands with large
advertising budgets and high-SKU catalogs.
Strong focus on long-term brand building, organic growth, niche positioning, and creating products customers emotionally
connect with. Known for strategic thinking, creativity, empathy, leadership, and seeing the holistic picture of a brand beyond
day-to-day operations.

CORE EXPERTISE
Amazon PPC | SEO | Product Launches | Brand Positioning | Creative Strategy | Catalog Growth | Product Research

PROFESSIONAL EXPERIENCE
Amazon Account Manager — BulbaCraft (LNA ECOMMERCE LLC) | Remote | May 2022 – May 2026

● Scaled the business from approximately 30 SKUs to 800+ active SKUs.
● Helped grow annual Amazon sales to $4.53M+ revenue (May 2025 – May 2026) with 515,833 units sold.
● Managed and optimized approximately $388K annual Amazon ad spend.
● Generated $1.77M in PPC sales while maintaining 7.87% TACOS and 21.83% ACOS.
● Increased monthly turnover from approximately $30K/month to $400K+/month.
● Built and implemented a niche-focused product strategy designed to maximize organic visibility and reduce
dependency on paid traffic.
● Personally developed product ideas, niche concepts, and detailed creative directions for product designs, listing
images, and A+ Content.
● Led brand growth strategy across product development, creative direction, SEO, PPC, and catalog expansion.
● Managed a team of 4 specialists: PPC Manager, SEO Specialist, Inventory Specialist, and TikTok Content Creator.

Freelance Amazon PPC & SEO Specialist | Upwork | Jan 2022 – May 2022
● Managed PPC and SEO projects for multiple Amazon sellers in competitive categories.
● Provided Amazon growth consulting and account audits.

Project Manager | Diogenes Solutions Amazon Marketing Agency | Feb 2021 – Nov 2021
● Client-facing role managing relationships with more than 15 clients across the agency portfolio.
● Led a team of approximately 6 specialists.
● Coordinated projects across PPC, SEO, design, and operations departments.

Amazon SEO Specialist | Bremen-Haushalt | Jul 2020 – Feb 2021
● Conducted market research and optimized listings using Helium 10.
● Managed FBA logistics and listing issue resolution.

TIKTOK SHOP EXPERIENCE
Launched and scaled the BulbaCraft brand's TikTok Shop US presence from zero to 11,000+ followers and 531,000+ likes in 6
months (Aug 2025 – Feb 2026). Developed TikTok Shop growth strategy, managed account operations and order fulfillment
workflows. Directed content strategy and provided creative guidance to content creators, identifying content formats and
campaigns that drove audience growth and engagement.

SELECTED PERFORMANCE METRICS
● $4.53M+ ordered product sales
● 515,833 units sold
● 487,582 total orders
● $388K+ ad spend managed for the last year
● $1.77M PPC sales generated
● 63.9% organic sales share

TOOLS
Helium 10 | Sellerboard | Amazon Ads Console | Unitix | Excel / Google Sheets | Bitrix24

SKILLS
Amazon Brand Management | Brand Growth Strategy | Amazon PPC | Amazon SEO | Product Research | Product Launches |
Creative Strategy | Brand Positioning | Catalog Growth | Team Leadership | Cross-Functional Coordination

EDUCATION
Bachelor of Laws — Taras Shevchenko National University of Kyiv (2014 – 2018)

HISTORICAL GROWTH PROOF
PERFORMANCE
SCREENSHOTS Comparison of sales between October 2022 (27k USD) and October
2023 (212k USD):

Visual proof of Amazon sales
growth, PPC performance, and
marketplace scale from the
attached CV.

INCLUDED
Comparison of sales between
October 2022 (27k USD) and
October 2023 (212k USD):
PPC during the above period:
Comparison of sales between
August 2023 (190k USD) and
August 2024 (311k USD):

PPC during the above period:

Comparison of sales between August 2023 (190k USD) and August
2024 (311k USD):

LATEST ANNUAL PERFORMANCE PROOF
PERFORMANCE
SCREENSHOTS Total Sales from from May 2025 to May 2026

Visual proof of Amazon sales
growth, PPC performance, and
marketplace scale from the
attached CV.

INCLUDED
Total Sales from from May 2025 to
May 2026
PPC performance from May 2025
to May 2026

PPC performance from May 2025 to May 2026