Anastasiia

Anastasiia Zakopailo
Branding & Identity / Illustration & Design / Event, CSR & Communication
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Cherkasy, UA

SUMMARY

Branding and CSR Professional with extensive experience in team leadership, 2D illustration,
corporate communications, and entrepreneurial ventures. Adept at comprehensive project
management to build cohesive brand identities. Driven by creative thinking and a strong desire to
create solutions that make a positive impact on the world. Equipped with a robust technical
skillset spanning graphic design (Figma, Adobe CC), communication automation, and
cross-functional team coordination.

PROFESSIONAL EXPERIENCE

Freelance | Aug 2025 - Present
Graphic Designer / Illustrator
● Developed brand strategies, visual identities, and UI/UX designs for digital products (INVITI electronic
invitations web app, CapyPasta.space startup ecosystem).
● Created branding and mascots for international clients (Żeberka 25, Poland) and local initiatives
(DREAM TEAM intellectual game, Che.ly tourism portal).
● Designed illustrations, UI components, and developed the logic for an internal digital currency
(CapyCoins) for the CapyPasta.space startup.
● Designed prints for branded apparel and created visual identities for events.

SPD Technology | Jan 2025 - Aug 2025
Lead CSR Specialist / Coordinator charity projects
● Developed and implemented a comprehensive Corporate Social Responsibility (CSR) strategy
aligned with core business objectives.
● Managed budgeting, coordination, and reporting for the company's priority charitable initiatives.
● Handled communications with external communities and Ukrainian military units, coordinating
volunteer projects driven by employees.
● Organized a series of high-impact charity events: spearheaded 16 DONUT charity auctions,
successfully raising over 6,000,000 UAH for the Ukrainian Armed Forces.
● Launched innovative charity formats: Charitorn esports tournaments (awarded a prestigious HR

prize), the Meter Meters community (monetizing employees' physical activity into corporate
donations), and the Donutleon wellbeing challenge.

SPD Technology | Aug 2023 – Jan 2025
Lead Rewards Specialist
● Managed the full lifecycle of Employee Recognition Programs: from concept development and
budgeting to vendor selection, internal communications, PR support, and award distribution.
● Developed policies, presented, and administered the benefits system for 600+ international
employees.
● Conducted regular presentations (Public Speaking) for the team and provided individual
consultations regarding compensation packages.
● Architected and developed the logic for the SPD CARE corporate chatbot, automating
communications and elevating the level of employee care.
● Integrated CSR activities as a core component of the employee motivation and recognition system.
● Managed corporate insurance and wellbeing initiatives: developed documentation, provided crisis
management, and supported the team in non-standard situations.

SPD Technology (ex. SPD Ukraine) | May 2016 – Jan 2022
Brand Manager / Graphic Designer / Event Manager
● Developed a comprehensive corporate brand strategy from scratch, successfully defending it to 30+
leadership stakeholders, and directed its execution (including during the pandemic crisis).
● Created the brand's visual identity, illustrating corporate mascots and fully designing corporate
merchandise and promotional materials.
● Organized large-scale annual corporate events for 120-350 attendees, including foreign investors
● Introduced innovative corporate holiday formats (Sea Day, Unicorn Day, COLOR WEEK) and charity
drives, replacing standard calendar holidays.
● Organized 5 major CherITy city events, uniting IT companies and local businesses to raise funds for
urban improvement projects in Cherkasy.
● Founded and developed a corporate volunteer community that successfully scaled to 400+ active
members and remains active today.

White Castle wedding project | Jun 2014 – May 2016
Creative Director
● Developed creative event concepts encompassing everything from print materials to full venue
decoration.
● Managed budgets effectively and resolved force majeure challenges under tight deadlines.
● Coordinated event contractors and vendors to ensure seamless execution.

"LIKE IT" Magazine | 2013 – 2015
Co-Founder / Graphic Designer / Layout Designer
● Co-founded a local magazine, managing the full publishing lifecycle.
● Conducted negotiations with clients, copywriters, and printing contractors.
● Developed graphic design, performed Desktop Publishing (DTP), and organized magazine
distribution across local venues.

Enki Games | 2010 – 2011
2D Artist
● Developed concepts and created 2D assets, characters, and sketches.
● Illustrated game scenes and elements according to technical specifications, processing 3D scenes
for subsequent integration.

Видавництво "Брама-Україна" | 2008 – 2010
Graphic Designer / Layout Designer

● Formatted and laid out books and magazines, preparing pre-press materials.
● Operated professional printing machinery and wide-format printers.

EDUCATION

Kharkiv State Academy of Design and Arts | 2008 - 2010
Book and Magazine Illustration Kharkiv, Ukraine

Черкаський державний бізнес-коледж | 2002 - 2007
Graphic Designer Cherkasy, Ukraine

OTHER

● Technical Skills: Adobe Illustrator, Adobe InDesign, CorelDRAW, Adobe Photoshop, Figma, Adobe After
Effects, Claude, ChatGPT, Midjourney, Stable Diffusion, Trello, Asana, Notion, Jira, SendPulse Chatbot,
WordPress.
● Core Competencies: Strategic Planning, Brand Strategy, Event Management, Employee Recognition
Programs, Public Speaking, Visual Storytelling, Community Management, 2D Art, UI/UX Prototyping.
● Certifications & Training: GOOGLE SHEETS 2.0 (Genius.Space, 2025); CSR Program Development &
Communication (Udemy, 2024-2025); Корпоративна Соціальна Відповідальність (CSR Ukraine, 2023);
Employer branding (Laba, 2019); Brand management (Laba, 2017); GRI Sustainability Reporting (Udemy,
2008-2010).
● Volunteer experience: Founder of a charitable foundation (ensuring transparency and full legal
compliance of fundraising), organizer of local charity festivals, founder and coordinator of an active
volunteer community (400+ members), volunteer support for municipal initiatives (including Cherkasy
Garage Sale), systematic organization of fundraising campaigns to supply the Ukrainian Armed Forces
unit where my husband serves.
● Languages: Ukrainian (native), English (fluent).