Ліна

Lina Klymanska
Kyiv, Ukraine • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • LinkedIn

Personal Summary

Result-driven and collaborative-minded professional with 8 years of profound marketing expertise in
eCommerce, CRM, and B2B. Proven track record of delivering high-quality work aligned with market needs
and business objectives through analysis and strategic prioritization. Passionate about the implementation of
systems, systematization, and automation of marketing processes, leveraging clear performance indicators to
drive efficiency and effectiveness. Experienced in navigating crisis situations with a solution-oriented approach.

Successfully implemented CDP Bloomreach within 6 months, generating an incremental revenue of $1.16
million and reducing communication costs with active customers by 10%. My diverse experience with
marketing tools and methodologies enables me to bring significant value to a new company by effectively
managing teams and fostering collaboration across various departments. I am committed to contributing to the
growth of a fast-paced organization through data-driven decision-making and a strong focus on customer needs.

➔ 3+ years in management
➔ Project Management Master Degree, Pre-MBA Marketing, and CIM qualifications

Experience
LOVECRAFTS London, UK
Promo and Pricing Manager March 2024 - Present
● Managing a Promo and Pricing team for the smooth running of 40+ promotions per month on both
LoveCrafts and yarn.com websites.
● Planning of the promotional calendar to reach the target revenue.
● Deciding products and discounts go into each promotion across the LoveCrafts and yarn.com websites
based on margin, historical performance, and stock levels.
● Ensuring strong communication across marketing and retail teams about promotions, including
maintaining the Asana promotional calendar, running regular meetings to discuss details of promotions,
and coordinating sales month meetings.
● Implementation of the price strategy for Private label and third-party items by analyzing competitor
prices and changing them to increase sales and maximize marginal revenue.

COMFY Kyiv, Ukraine
Head of Loyalty and Retention May 2023 - February 2024
● Managed a team of 5 people, conducted planning sessions and controlled execution.
● Implemented CDP Bloomreach in 4 months and configured 30 use cases in 2 months. That brought a
1.16 million increment.
● Reduced costs by 10% for communication with active customers thanks to communication with
customers in the channels with the highest conversion rate by analyzing metrics such as LTV, LT,
ARPU, DAU/MAU, and churn rates.
● Built the product team for working with CDP Bloomreach based on internal and external candidates in 3
months.
● Managed the customer base 11 mln including the integration of data from all fronts, its segmentation
and updating.
● Handled 50+ min communications per month using e-mails, push notifications (web, app), SMS,
messengers (Viber, Telegram bot), tracked metrics using CRM tools.

ROZETKA Kyiv, Ukraine
Senior Marketing Manager December 2021 – August 2022
● Increased vendor's marketing investment by 20% due to systematic cooperation and negotiations.
● Increased the efficiency of the loyalty system by 12% due to the diversification of the bonus amount and
customer segmentation.
● Led a team of 5 in developing and implementing product strategies for FMCG categories, focusing on
market needs to enhance market share.
● Managed budget oversight and tracked key metrics to ensure KPI achievement.
● Created communications, including emails and push notifications, using CDP Bloomreach.

ASBIS-Ukraine Kyiv, Ukraine
Marketing Manager December 2018 – June 2020
● Managed marketing in Ukraine of 24 brands of computer components.
● Implemented the “360” marketing approach which includes creating demand in the market, motivating
sellers, B2B partners and end-users.
● Initiated the CRM optimization by creating an email database and customer segmentation which led to
the increase of the open rate by 30.
● Cooperated with external marketing, creative, and research agencies.
● Managed PR activities and SMM to increase market share and brand awareness.
● Executed the full cycle of event management - from planning and budgeting to its fulfillment and results
reporting.

Competencies
➔ Strategic planning and execution
➔ Team Leadership and Development
➔ Budget Management to maximize ROI
➔ Cross-Functional Collaboration
➔ Excellent conceptual and analytical skills
➔ Brand Positioning and Differentiation
➔ Campaign Development and Execution

Tools & Technologies
● Jira, Trello, Asana
● Google Analytics, Ads, Search Console, Trends
● Analytical skills using PowerBI, Tableau, Looker
● CDP Bloomreach (Exponia): scenarios, recommendations, weblayers, reports, segmentations

Education
CHARTERED INSTITUTE OF MARKETING 2022 –2023
Level 6 Diploma in Professional Marketing

MIM BUSINESS SCHOOL 2019 –2019
Pre-MBA Marketing

KYIV NATIONAL ECONOMIC UNIVERSITY 2014 –2015
Master Degree at Faculty of Economics and Management, Project Management and Consulting

KYIV NATIONAL ECONOMIC UNIVERSITY 2010 –2016
Faculty of Economics and Management Bachelor in Enterprise Economics