Катерина

Kateryna Sereda
Business Analyst

SUMMARY
Business Analyst with practical experience in CRM and Digital Advertising. I work
with business processes, requirements, and internal products, helping teams
transform business needs into clear and actionable solutions.

EXPERIENCE:
CONTACT: ADVERTISING ANALYTICS DEPARTMENT 04/2023 — 09/2026
[відкрити контакти](див. вище в блоці «контактна інформація») Project: Internal CRM / Advertising Analytics Platform
[відкрити контакти](див. вище в блоці «контактна інформація») Conducting discovery for new features and internal products; defining
Kyiv, Ukraine business goals, scope, and expected outcomes;
[відкрити контакти](див. вище в блоці «контактна інформація»)
Gathering and analyzing business needs through stakeholder and user
SKILLS AND TOOLS interviews, workshops, and discussions;
Process & Systems Modeling: BPMN, UML, Use Analyzing existing processes, identifying pain points and areas for
Case, Sequence Diagrams improvement, and mapping business processes;

Requirements Engineering: Analysis, Defining and documenting business and functional requirements;
Creating user stories, acceptance criteria, prototypes, and wireframes;
Documentation, Traceability, Change Requests,
Reviewing and validating requirements with business and technical teams;
Impact Analysis
Preparing and communicating requirements to the Development Team;
Prioritization: MoSCoW, Value vs. Effort
Participating in refinement sessions and technical solution discussions;
Backlog Management: User Stories, Acceptance Supporting implementation and refining requirements throughout the
Criteria, User Story Mapping development process, ensuring alignment with business needs;
Requirements Elicitation: Interviews, Workshops, Acting as a liaison between Business, Analytics, and Development teams.
Observation, Document Analysis
CRM DEVELOPMENT PROJECT FOR ONLINE STORE 05/2022 — 02/2023
Business Analysis: Business Rules, Root Cause Project: CRM System for an Online Store
Analysis, 5 Whys Eliciting, analyzing, and documenting business and functional
API Fundamentals: REST APIs, HTTP, JSON, XML requirements throughout the product lifecycle;

Agile & Scrum: Sprint Planning, Refinement, Collaborating with stakeholders to identify and clarify business needs;
Analyzing and improving existing business processes;
Review, Retrospective
Detailing and refining requirements and acceptance criteria for the
Prototyping: Wireframes, User Flows, UI
Development Team to ensure clear and actionable specifications;
Requirements
Managing and prioritizing the Product Backlog based on business value,
Tools: Jira, Confluence, Miro, Figma, Balsamiq, stakeholder needs, and product priorities;
Draw.io, Lucidchart, Postman, Excel / Google Analyzing dependencies and assessing the impact of Change Requests;
Sheets Participating in Backlog Refinement and Sprint Planning;
Collaborating with Product Owners, Developers, QA Engineers, and other
EDUCATION:
stakeholders to ensure alignment on requirements and product goals;
KYIV NATIONAL ECONOMIC UNIVERSITY
Verifying implemented functionality against defined requirements and
NAMED AFTER VADYM HETMAN
2019 – 2023 participating in functional testing;

Bachelor's Degree in Psychology Analyzing stakeholder feedback and updating requirements and the
Economic and Social Psychology Product Backlog to reflect evolving business needs.

LANGUAGE: COURSE:
English: Intermediate Business Analysis & Process Management (Coursera)