Станіслав

Stanislav Kravchenko
Performance Creative Lead | Marketing Producer
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

Performance Creative Lead with 6+ years of experience building creative teams, scaling production
pipelines, and driving performance marketing for consumer products. Proven track record leading cross-
functional teams, implementing AI-powered creative workflows, and delivering high-performing
campaigns for products with 20M+ downloads and multi-million-dollar advertising budgets.

Professional Experience: Core Expertise:
Performance Creative Lead / Marketing Producer | JustPlay GmbH

2023 – Present

Creative Leadership

Built and scaled a cross-functional creative team of 12, overseeing hiring, team Team Building

development, and production operations.
Hiring

Development
Own creative strategy, ideation, and production for performance campaigns supporting
products with 20M+ downloads and multi-million-dollar advertising budgets.

Performance Marketing

Designed and implemented AI-powered creative workflows, increasing production
efficiency by 40% and accelerating concept-to-launch timelines.
User Acquisition

Creative Strategy

Partner with User Acquisition teams to analyze performance data, identify winning Creative Optimization
creative angles, and optimize campaigns for ROAS and CPI.

Develop scalable creative processes, testing frameworks, and cross-team partnerships AI Creative Workflows

to support continuous growth and experimentation. Generative Content

Automation

Process Optimization
Motion Graphics Designer & Video Editor | JustPlay GmbH

2020 – 2023

Creative Production

Produced and optimized high-performing creative assets for large-scale performance Video Production

marketing campaigns.
Motion Design

Playable Ads

Developed and tested creative concepts, translating performance insights into scalable Statics

iterations and campaign growth.
Data & Analytics

Video Editor & Motion Graphics Designer | Soft Baked Apps GmbH
Creative Testing

2018 – 2020

Performance Analytics

Interpretation

Produced advertising creatives for mobile app marketing campaigns, contributing to
concept development, ideation, and execution.
Cross-Functional
Collaboration

Freelance Motion Designer & Video Editor | Upwork

UA

2017 – 2023

Product

Managed end-to-end advertising materials production, from creative scoping to production
Data

Marketing
Ranked among the top 3% of global talent on Upwork, delivering motion design and video
production projects for international clients across multiple industries.