Поліна

POLINA
TISHYNA
INFLUENCE MARKETING
MANAGER
Influencer Marketing Manager with 6+
years in marketing, specializing in
influencer campaigns across Instagram,
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TikTok, and Telegram.
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SKILLS Experienced in managing full-cycle
influencer collaborations with a strong
Influencer Marketing:
Influencer sourcing & vetting focus on micro-influencers (3K–200K).
(micro-influencers focus) Proven ability to scale campaigns,
Outreach, negotiation &
relationship management
coordinate multiple creators
Briefing & campaign coordination simultaneously, and deliver cost-efficient
Campaign execution (barter & paid
integrations)
results through both barter and paid
Analytics & Tools: integrations.
HypeAuditor
Google Workspace
Performance tracking Background includes working on both
(engagement rate, reach, audience
brand and influencer sides, as well as
quality)
Canva / Figma international SMM projects, providing a
Core Competencies: strong understanding of content
Strong research & analytical
thinking
performance, audience behavior, and
Structured campaign management cross-market communication. Experience
Communication & negotiation
Attention to detail
with both CIS and international audiences
(SMM and influencer collaborations)
EDUCATION
LANGUAGE
Bachelor of Marketing
Odesa Polytechnic National University English (B2)
Additional education:
Romanian (A2)
ITSTEP Academy (Marketing
lectures) Ukrainian (native)
SMM & Influencer Marketing courses Russian (native)

EXPERIENCE

INFLUENCE MARKETING MANAGER

Freelance / Project-based
2020 - present

Managed end-to-end influencer marketing campaigns for beauty brands and
AI products across global markets. Led the entire collaboration process from
creator sourcing and outreach to negotiations, briefing, content approval,
publication, and performance analysis. Collaborated with 35+ influencers
monthly (3K–200K followers) across Instagram and TikTok, executing both
paid and barter partnerships. Conducted in-depth creator research, evaluating
audience quality, engagement, authenticity, and brand fit to maximize
campaign performance. Built long-term relationships with creators, optimized
campaign execution, and ensured timely delivery of high-quality content.
Worked closely with cross-functional teams to align influencer campaigns with
business goals and continuously improved creator selection based on
campaign results.

SMM MANAGER & CONTENT CREATOR

Freelance / Project-based
2023 - present

Developed and executed content strategies for clients in HoReCa, retail, and
beauty industries. Worked with international audiences, adapting content and
communication for different markets. Created UGC, copywriting, and
storytelling content aligned with Instagram and TikTok trends. Integrated
influencer collaborations into content and promotion strategies. Conducted
competitor analysis and identified growth opportunities..

OPERATIONS MANAGER

FRACTAL
2025 - 2026

Coordinated business operations including logistics, budgeting, and contractor
management. Supported launch of an internship program: onboarding,
documentation, and coordination. Ensured operational stability and handled
high-priority issues.