Сергій

E D U C AT I O N Serhii Landar
Engineer, Computer Science Senior UX / UI Designer / Product Designer
National Technical University Ukraine, Kyiv
of Ukraine 'Kyiv Polytechnic
Institute' [відкрити контакти](див. вище в блоці «контактна інформація»)
2002 – 2008 +380939078261

Human-Centered Design: an [відкрити контакти](див. вище в блоці «контактна інформація»)
Introduction https://uxuiup.com/serhiilandar/
University of California San Diego @uxuiup

2018
Sumary
SKILLS
Highly qualified accomplished UX/UI and Product Designer with a
prolific career spanning over two decades, since 2002. A dedicated
User experience design professional committed to elevating user experiences through
meticulous design and a profound understanding of user behavior.

User interface design
Information architecture My methodology evaluates the efficiency and effectiveness of user
interfaces. I successfully handle roles such as User Experience
App design Consultant, Usability Expert, Web Designer, Mobile Designer, UI
Adaptive web design Designer, and HTML / CSS coder. I am very familiar with the
principles, construction, and maintenance of interfaces of any
Product design complexity, information architecture, and understanding the
Design system customer's psychology.

AB testing I am convinced that a well-designed interface can be a big
User research competitive advantage and could be a turning point that will ensure
the success of your product.
Usability testing
Agile medodologies EXPERIENCE
Requirements analysis
Corporate branding UI Designer
January 2022 - December 2024
Wireframing Plus500
Prototyping Designing T4 Mobile - Trading, Charting, Analytics, and Risk
System
HTML / CSS System Architecture Design for TradeSniper & T4 Mobile
Creating a Design Syste
Delivering world-class interaction designs from initial concept
through finished product.
Leading the creation of intuitive and visually appealing
interfaces, ensuring seamless user experiences across digital
platforms
Using Figma to craft wireframes, prototypes, and high-fidelity
designs, maintaining consistency with design systems
Work closely with product management, engineering, and other
stakeholders to align design goals with business objectives.
Staying ahead of industry trends and leveraging emerging
technologies to enhance design practices and products
Developing prototypes to test and validate design concepts,
ensuring alignment with user empathy and usability principles.

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EXPERTISE EXPERIENCE

Languages Product Designer, Design System Developer
Avast January 2023 - July 2024
English (Professional Working) Collaborating closely with the Product Owners, UXD team and
Ukrainian (Native) Development teams to transform designs to become consistent,
modern, branded and user-centre
Working collaboratively with the UXD team to create
Technical components, organize and define the use of elements in the
Design Syste
Figma Working with the Design System across desktop apps and
Sketch website page
Miro Working with other designers on specific product features
Adobe Photoshop
Product Designer
Adobe Illustrator Code March 2023 - October 2023
Principle for mac Collaborating with cross-functional team
Axure Building Design System
Jira, Asana Creating technical documentatio
Executing all visual design stages from concept to final hand-off
to developer
PERSONALITY Building all necessary components in Figma and transfer it to
dev
Establishing and promote design guidelines, best practices, and
Meticulous standards
Open-minded UX / UI Desinger
Goal-oriented Wizere August 2022 - October 2022
Fast learning Leading and contributing to the user experience and user
Team player interface design of complex enterprise projec
Conducting in-depth user research to gain insights into user
behaviors, needs, and preference
INTERESTS Collaborating closely with parallel design streams and products
to make design decisions consistent and business needs aligne
Creating wireframes, prototypes, and high-fidelity designs that
Psychology align with project objectives and user needs
Collaborating with product managers and developers to ensure
Travelling that the design is feasible and meets the needs of the user
Fishing
Product Design, Visual Design.
The Real Deal November 2021 - May 2022
Presenting and defending designs and key milestone
deliverables to peers and stakeholders
Stay up-to-date with the latest UI/UX trends, techniques, and
technologi
Providing meaningful reasoning for the design solution
Working and developing design systems for product and
promotional page
Sketching functionality-based concepts and wireframes to find
innovative graphic solutions to problem
Consulting with developers and project managers from project
planning to completio
Ensuring a consistency in the look and feel of the brand across
all stages of user experience

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EXPERIENCE
UX / UI Designer
Dynamo NY February 2019 - November 2021
Supporting products with additional graphic materials(landing
pages/banners/presentations/etc
Working with project management and make precise estimation
Working with client and business development to identify market
opportunities, new features and issue
Creating a consistent product line according to client
requirement
Defining and validating design deliverable
Collaborating with front-, back-end engineers, Q
Conducting user research to gather feedback and insights on
the produc
Designing wireframes, prototypes, and high-fidelity mockups to
communicate design ideas and concepts

UX / UI Designer
TrackIMO April 2020 - June 2020
Collaborating with product managers and developers to ensure
that the design is feasible and meets the needs of the use
Creating visual designs, including typography, color schemes,
and layou
Continuously iterating on and improving the design based on
user feedback and data

Product Designer
Dtek August 2019 - March 2022
Stakeholder intervie
Competitors researc
User intervie
CJ
User storie
Userflow
Building informational architectur
Low-fi wireframe
Interactive prototyp
Usability testin
Result analysi
U
Working with cross-functional team
Strong problem-solving skills and independent decision-making
abilit
Presenting design ideas to teams and stakeholder
Proactivity with the ability to propose and advocate for your
initiative
Creating and support successful products (web, mobile) from
research to delivery

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EXPERIENCE
Product Designer
ProcessMaker February 2018 - October 2018
Creating a Design System for the leader in enterprise workflow &
BPM compan
Collaborate with researchers, other designers, product
managers and software engineers
Develop storyboards, mockups, and prototypes to communicate
interaction and design ideas
Communicate effectively about design choices with PMs,
engineers, and stakeholder
Effectively give and take feedback about both work product and
processe
Establish and push for product-wide design standards and
consistent use of design pattern
Evangelize principles of good design across the team as well as
with stakeholder
Implement new features in a highly collaborative environment
with product managers, engineers, and fellow designers

UX / UI Designer
Finsight August 2017 - February 2018
Creating a Design System for NY based financial compan
Execute design strategy across multiple subjects and learning
paths including onboarding, products, skills, systems, processes
and beyon
Drive an iterative design process that includes research,
experimentation, ideation, conceptualization, prototyping, and
testin
Balance product, development, and user-centered goals to help
shape overall product strateg
Produce materials for the product team and stakeholders,
including wireframes, prototypes, walkthroughs, as well as
production-quality mockups and assets for deliver
NY business trips

Product Designer
Cherre April 2016 - November 2017
Create one platform for Agents / Clients / Service Providers
Attend Engagement Team meetings and present design
solutions to address current business challenges and
opportunities
Develop concepts into screen flows and diagram
Produce high-fidelity wireframes and design sketche
Create original graphic designs of new elements such as
process maps and data visualization
Continually research solutions to design challenge
Participate in concept sessions leveraging ethnographic
research and design thinkin
Translate learning needs into simple and fun design solution
Incorporate user research and usability testing to iterate on
product solution
NY business trips

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EXPERIENCE
UX Manager
TrinityMirror October 2012 - November 2016
Creating visually stunning mobile and web applicatio
Experiences as part of a multidisciplinary tea
Leading UX project
Collaborating with worldclass experts in U
Axure prototyping (mobile & web
HTML/CSS coding (responsive design
Researching UX design and technology trend
Developing interaction models and conceptual frameworks of
user experienc
Proactively contribute ideas for new features and identify areas
for improvemen
Designing screens for iOS/Android mobile & tablet device
OmniGraffle screen map creatin
Performing user testing sessions and analyzing feedbac
Working closely with Project Management, Engineering and Q
SagePay custom template creating (Kernow/XML/XSLT/HTML/
CSS
Turning high level concepts into pixelperfect user interface
rendering
Communicate ideas effectively to the team, and accept critiques
and feedback as part of the creative process

UX / UI Designer
EngagePoint October 2010 - August 2012
Creating wireframes/sketches, mockups, prototype
Analysis of business requirements of product owners, existing UI
and functionalit
Business trips experienc
HTML/CSS codin
Maintaining knowledge of evolving UX design principles and
best practice
Writing UI documentatio
Marketing & usability goals into the best experience solution
Use cases analysi
Reviewing & verifying implementation from UI/usability point of
vie
UI testin
Development of design plan
Project evaluatio
Working closely with Project Management, Engineering and Q
Requirements gathering and documentatio
Mockup presentation to the team/clien
Changing site content (Joomla CMS
Working as a primary analysis and design resource, supporting
the user experience for a business vertica
Researching UX design and technology trends

5

EXPERIENCE
UX / UI Designer
Frogwares October 2009 - September 2010
Creating Flash components using Scaleform CLICK solutio
Creating UI for gam
Developing interaction models and conceptual frameworks of
user experienc
Animating Flash components and screen
Writing AS code and developing simple functional for flash
components & game screen
Changing site content (WordPress CMS
Website design and development

UI Designer
Crytek June 2008 - July 2009
HTML/CSS codin
Creating flash/html prototype
XML coding for game AAA clas
Creating wireframes/sketches, mockups, prototype
Writing UI documentatio
Facilitate dialog around end-user requirements and business
requirement
Working closely with usability team members to better
understand users, test usability of features and conceptual
designs, and refine designs to improve the user experience

UX / UI Designer
Zoral September 2007 - July 2008
HTML/CSS codin
Performing user testing sessions and analyzing feedbac
Creating wireframes/sketches, mockups, prototype
Use cases analysi
Preparing detailed screen wireframe
UI testin
Mockup presentation to the team/clien
UI design and developmen
Performing user research, document user mental models and
personas

6

EXPERIENCE
UX / UI Designer
Freelance June 2005 - August 2007
Engaging in initial discussions with clients to understand their
business goals, target audience, and project requirement
Collaborating closely with clients throughout the design
process, ensuring alignment with their vision and objective
Effectively communicate design decisions and rationale to
clients, incorporating their feedback into the iterative design
proces
Defining project scopes, timelines, and deliverables in
collaboration with client
Conducting thorough research to gain insights into the client's
industry, competitors, and target user
Developing project plans, outlining key milestones and deadlines
to ensure timely project deliver
Conducting user research to understand the needs, behaviors,
and preferences of the target audienc
Analyzing data gathered from user research to inform design
decisions and create user persona
Collaborating with clients to integrate their insights and industry
knowledge into the design proces
Creating wireframes and interactive prototypes to visualize and
communicate design concept
Iterating on designs based on client feedback and user testing,
refining the user experience before moving to the visual design
phas
Developing visually appealing and on-brand user interfaces,
considering both aesthetics and usabilit
Creating design assets, style guides, and design systems to
maintain consistency across various screens and component
Collaborating with clients to align visual designs with their brand
guidelines and overall brand identit
Planing and conduct usability testing sessions to gather valuable
feedback on the user experienc
Iterate on designs based on usability test results, addressing
pain points and optimizing user interaction
Preparing and deliver design files and assets for development,
ensuring seamless handoff to developer
Providing ongoing support during the implementation phase,
addressing any design-related queries and ensuring design
fidelity

UX / UI Designer
Survey Software Services November 2004 - May 2005
Developing HTML/CSS templates for the client
Designing survey layout
Designing main company websit
Collaborating on user experience planning with a Lead User
Experience Designe
Working closely with Project Management and other team
members

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EXPERIENCE
UX / UI Designer
Freelance May 2002 - August 2004
Creating website
Creating flash presentation
HTML/CSS/JS codin
Creating websites on WordPress, Drupa
Creating Flash website
Creating flash interfaces for game
UX consultatio
SEO for website
Writing web tutorials and article
Testing website project
Mobile UI designin
Responsive Website Desig
Custom website design

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