Дарина

DARYNA SHYSHMAKOVA
LINKBUILDING SPECIALIST
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn: LinkedIn Profile

HARD SKILLS
● SEO Tools: Ahrefs, Google Search Console, Serpstat, Screaming Frog.
● Outreach: Prospecting and deep analysis of donor sites based on DR/UR, spam score,
and traffic metrics; building long-term relationships with webmasters; setting up
personalized email campaigns.
● Crowd Marketing: Managing accounts on thematic forums, niche directories, review
platforms, and Q&A boards.
● Data Management: Maintaining statistical, financial, and KPI reports in Google Sheets
(filters, formulas, process automation).

WORK EXPERIENCE
Digital Dynamics — Linkbuilding Specialist
January 2026 — Present
● Participating in the development and full implementation of off-page SEO optimization
strategies;
● Searching, analyzing, and systematically selecting high-authority resources for effective
website promotion;
● Acquiring links via Outreach (direct negotiations) and Crowd marketing techniques;
● Registering, warming up, and managing profiles on link marketplaces, forums, and
independent review platforms;
● Continuously tracking link indexing and monitoring backlink retention;
● Maintaining, updating, and automating financial, statistical, and KPI reports for the
department.

Evoplay — Linkbuilding Specialist
December 2024 — June 2025
● Publishing Guest Posts (outreach) on partner and niche resources from scratch;
● Crafting custom email campaigns and personalized pitches, establishing long-term
partnership relations with website owners;
● Conducting deep competitor backlink profile analysis to discover new high-quality donors
and blogs;
● Monitoring and performing comprehensive audits of placed links before and after
publication;
● Maintaining, structuring, and regularly updating the internal partner and contact database;
● Collaborating closely with the SEO team to align anchor lists and overall strategy.

EDUCATION & CERTIFICATIONS

Zaporizhzhia National University
Faculty of Economics, Degree in Accounting and Auditing | Higher Education, 2023
"School of SEO" Course
Core program covering SEO optimization, keyword research, and linkbuilding strategies.
Self-Education: Ongoing analysis of English-language case studies, blogs (Ahrefs, Backlinko),
and monitoring the latest Google algorithm updates.

SOFT SKILLS
● Ability to clearly prioritize tasks and dive deep into core business processes;
● High level of responsibility, punctuality, and a systematic approach to deadlines;
● Quick response time to urgent tasks and strong communication skills for negotiations.