Viktoriia

VICTORIIA HORBACHOVA
Head of Sales | B2B Revenue Growth & Full-Cycle Sales Leadership
Chernivtsi, Ukraine • [відкрити контакти](див. вище в блоці «контактна інформація») • LinkedIn

SUMMARY

Results-driven Head of Sales with 6+ years leading full-cycle, high-ticket B2B sales across international markets, complemented
by 2 years of hands-on Product leadership. Track record of building revenue engines end-to-end — growing Average Contract
Value from $15K to $35K+, maintaining a 25% win rate, and lifting Client Lifetime Value by up to 45%. Skilled in consultative
and value-based selling, pipeline forecasting, contract negotiation, and cross-functional alignment between Sales and Product to
accelerate sustainable, recurring revenue growth.

WORK EXPERIENCE

Head of Product — Verstat 2024–2026
● Directed end-to-end pre-sales, technical discovery, and contract negotiation, converting 50% of direct-client accounts
into long-term retainer partnerships and stabilizing recurring revenue (MRR).
● Owned client onboarding and scoping post-close, translating requirements into actionable delivery plans and cutting
time-to-kickoff by 30% — protecting deal value and client satisfaction after the sale.
● Led a 5-person cross-functional squad (Engineering, QA), bridging client business goals and technical delivery with a
100% on-time release rate.
● Owned invoicing and payment follow-up for financial and regulated clients, reinforcing full-cycle account ownership
beyond the initial close.

Head of Sales — Markupus 2022–2024
● Led full-cycle B2B outstaffing and web development sales across US/EU markets, consistently maintaining a 25% win
rate.
● Negotiated complex outstaffing contracts and SLA agreements, growing Average Contract Value (ACV) from $15,000 to
$35,000+ through value-based selling and deep technical consulting.
● Built a client onboarding and upselling framework that extended engagement length and lifted Client Lifetime Value
(LTV) by 45%, securing long-term recurring revenue.
● Owned invoicing, payment tracking, and contract documentation across the portfolio, ensuring clean handoffs from deal
close to delivery.

Partnership / Affiliate Manager — Storypoint 2022
● Built a zero-to-one outbound sales motion across LinkedIn, AngelList, and email, targeting recently funded startups.
● Ran hyper-personalized, account-based outbound campaigns to C-level executives (CTOs, Founders), achieving a 22%
reply rate.
● Converted outbound pipeline into long-term outstaffing contracts, optimizing agency positioning in a competitive
market.

Sales / Affiliate Manager — Red Hamster SMM Studio 2020–2022
● Managed end-to-end international B2B sales cycles, consistently closing high-ticket deals across global markets.
● Conducted in-depth market research to identify high-value opportunities, achieving a 45% bid-to-close conversion rate.
● Boosted client Lifetime Value (LTV) by 40% through proactive account management and strategic consulting, securing
repeat business from international clients.
● Guided clients through deposit, partial-payment, and full-payment options, ensuring smooth deal completion.

Sales Manager — Auction Export 2018–2020
● Managed end-to-end international B2B auto sales, consistently closing high-ticket deals with global buyers.
● Conducted in-depth market research across global vehicle auctions, identifying high-profit inventory and achieving a
45% bid-to-close conversion rate.
● Boosted client Lifetime Value (LTV) by 40% through proactive account management and strategic consulting, securing
repeat bulk purchases from international dealerships.

● Owned the full deal lifecycle post-close — invoicing, payment verification, and issue resolution — building high client
trust and repeat business.

Customer Service Specialist — Auction Export 2017–2018
● Managed day-to-day customer support operations and escalated issue resolution.
● Kept the team current on product, procedure, and policy updates; managed client budgets, offers, and correspondence via
email and phone.

EDUCATION

Bachelor's in Translation and Interpreting — Graduated 2023
Master's in Psychology — Graduated 2026

CORE SKILLS

Sales Leadership & Strategy: Full-Cycle B2B Sales, Pipeline & Forecast Management, Deal Strategy & Negotiation, Revenue
Growth & ACV Expansion, Sales Process Ownership
Sales & Discovery Frameworks: MEDDPICC, BANT, SPIN Selling, Consultative / Value-Based Selling, Account-Based
Selling (ABM), Customer Development (CustDev)
Cross-Functional Leadership: Product-Sales Alignment, Agile/Scrum, Client Onboarding & Post-Sale Success
Sales Tech & CRM Analytics: HubSpot, Salesforce, Jira, LinkedIn Outbound Prospecting, Advanced Google Sheets (Pivot
Tables, Data Modeling)
Applied Psychology (Master's Degree): Behavioral Analysis, Stakeholder Motive Profiling, Complex Objection Handling
Languages: English (C1), Ukrainian (Native), Spanish (A2)